Transcript Slide 1
Computer applications in the modern enterprise
Επιχειρησιακές Εφαρμογές Η/Υ
Lectures 6-9: Get closer to what the real thing is – Business Intelligence as IT application Univ. of the Aegean Financial and Management Engineering Dpt Petros KAVASSALIS
What you will learn in this course
A set of fundamental concepts and frameworks for understanding the potential impact of information technology (IT) on business strategy and structure Computers and Information Systems (IS) The business value chain Business integration through Enterprise Application Integration Information Systems in practice: How does the modern enterprise use “Business Intelligence” (BI) systems to improve decision-making Methods and BI examples “Hands-on” experience: create business reports by using Eclpise BIRT Reporting Tool ( http://www.eclipse.org/birt/phoenix/ ) The design and governance of digitized processes Business Function and Processes Transfer a real world business process to an e-business world*** (Guest Speakers)
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Communication tools
e-mail: [email protected]
Course web site: see FME web site
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Students evaluation
Class Participation (20%) + Assignments (20%) + Final Exam (650%)
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What I am going to say
Within the modern enterprise Inter-organizational relationships Intra-organizational relationships are supported by Information Technologies It is about enterprise applications that inter-operate to move information around Not only within existing business frontiers but also within the network of the collaborators and customers of an enterprise Not randomly but in an organized way, within the enterprise architecture framework
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Enterprise Architecture Framework
or Enterprise Application Integration (EAI) The organizing logic for) for aligning business operations and IT infrastructure reflecting priorities and other internal decisions (MIT CISR … For delivering goods and services to the customer It is what makes businesses to differentiate from the competitors IT as strategic business enabler IT to improve operational efficiency IT to meet existing and new business needs IT need investments
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Enterprise architecture
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Why IT? more
You know: Companies are moving aggressively to computerized support of their operations Why?
Operational efficiency Better serve customer needs o Leverage new opportunities More: o o o Business pressures (BP) Result of today's competitive business climate Organizational Responses (BR) To counter the pressures Computerized Decision Support (CDS) To better organize the process of decision making
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Decisions and Support
[Reference: E. Turban et al., 2011, Business Intelligence, Pearson – chapter 1]
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Business Pressures (BP)
[Reference: E. Turban et al., 2011, Business Intelligence, Pearson – chapter 1] FACTOR Markets Consumer demand DESCRIPTION Strong competition Expanding global markets Blooming electronic markets on the Internet Innovative marketing methods Opportunities for outsourcing with IT support Need for real-time, on-demand transactions Desire for customization Desire for quality, diversity of products, and speed of delivery Technology Customers getting powerful and less loyal More innovations, new products, and new services Increasing obsolescence rate Increasing information overload Societal Social networking, Web 2.0 and beyond Growing government regulations and deregulation Workforce more diversified, older, and composed of more women Prime concerns of homeland security and terrorist attacks Necessity of Sarbanes-Oxley Act and other reporting-related legislation Increasing social responsibility of companies 10
Organizational Responses
Organizations should be Reactive Anticipative Adaptive Proactive Support executives and work practice with exact knowledge on “what is going on” in each area of operation, process etc.
More general: Business action needs computerized support Please give examples o From a Bank o o Insurance Tourism industry
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Computerized Decision Support
Informing about the reality See New York Municipality site (CPR) Rationalizing and improving the decision-making process Closing the gap between the current performance of an organization and its desired performance (i.e. where do we want to go?) as expressed in its mission, objectives, and goals, and the strategy to achieve them
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Business Intelligence: definition (1)
BI is an evolution of decision support concepts over time Meaning of EIS/DSS… o o Then: Executive Information System Now: Everybody’s Information System (BI) BI is an umbrella Architectures Tools Applications Methodologies BI systems are enhanced DSS with additional visualizations, alerts, and performance measurement capabilities The term BI emerged from industry apps
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Business Intelligence: definition (2)
BI's objective is to enable easy access to data (and models) to provide business managers and key workers with the ability to conduct analysis BI helps transform data: to information (and knowledge) to decisions and finally to action BI app components Data warehouse, with its source data Business Analytics, a collection of tools for manipulating, mining, and analyzing the data in the data warehouse; User Interface (e.g., dashboard) + Business Performance Management (BPM) for monitoring and analyzing performance
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Business Intelligence: architecture
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BI from the Univ. of Michigan
[http://www.bi.umich.edu/learn/what.html?autoplay=true&tra nscript=true]
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BI example
[http://www.epagogix.com/]
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BI LifeCycle (1)
... Starts here
Planning
ΗΠΑ: Department of Defense 18
BI LifeCycle (2)
Planning / Tasking Data Collection Processing & Exploitation Analysis Iterative process Production – Dissemination Use
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BI LifeCycle: Planning & Data Collection
Planning Why? Who will use it?
Expected Results o o o Reports Web Site More?
Project Design Time Plan Data Collection Preparation Phase o o Data Sources Collection Period Familiarization with Data o o o Data Cataloging Sources Cataloging Filtering
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Data from External Sources
BI LifeCycle: Processing & Exploitation
Howson: Successful Business Intelligence
{ETL: extract, transform, load}
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BI LifeCycle: Processing & Exploitation (cont.)
E Turban et al: Business Intelligence, Pearson
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BI LifeCycle: Analysis
[Business Analytics, BA] Wikipedia Business analytics quantitative makes extensive use of data, statistical and analysis, explanatory and predictive modeling , and fact based management to drive decision making . Analytics may be used as input for human decisions or may drive fully automated decisions. Business intelligence is Querying Report Design (dashboards and scorecards) Alerts Cube Analysis ( OLAP )
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BI LifeCycle: Production & Dissemination
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S. Ottl: Emerging Trends in Business Analytics and Business Intelligence
In a nutshell
Process Time Analysis Time Action Time Technical Staff
Field Users Managers Executives 25
BA example
[http://www.quadbase.com/espressreport/help/examples/i ndex.html]
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