Transcript Slide 1
©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. Evolving Mosaic® to solve market challenges Matt Holgate Principal Data Consultant | Marketing Services GPD ©2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Confidential. Standardisation with weighting Mahalanobis distance 3 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. What is Mosaic®? Consumer Insight Targeting Direct Mail Comparison to market Cross-sell Data from client Email Phone Market research data Display advertising SMS Online behaviour data Upsell Mobile 4 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. A history of Mosaic® 1995 2003 2009 2014 5 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 6 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. Challenge: Avoiding commoditisation + = 7 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. 8 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. Challenge: The future of Mosaic® Investment Clients 9 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. Challenge: The future of Mosaic® 10 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. #FOIC2014 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential. Matt Holgate Principal Data Consultant Experian Marketing Services e: [email protected] t: +44 (0) 115 828 7013 m: +44 (0) 7974 415 467 ©2014 Experian Information Solutions, Inc. All rights reserved. Experian Confidential.