Transcript Why a Community College?

Internationalization in Germany:
Universities of Applied Sciences in Search
for Institutional Excellence
Who you are…
Where you want to go…
How to get there…
Let’s get started………………….
Mary Baxton
California State University, Northridge
May 5, 2008
Recruiting International Students:
WHY?
ECONOMIC IMPACT (to the country)
ENRICHMENT
ACADEMIC COMPETITIVENESS
Global Dynamics
Generate growth and revenue
Multi-layered competition
From institutions in your local area
From institutions in other
European areas
From institutions in other
countries
From different types of institutions
Strategic Enrollment Management Plan
(SEM)
You need one. If you have one, look at it again
Seek the experience of experts at organizations
like EAIE or AACRAO. They offer SEM
conferences, webinars, and consulting
Your plan must reach across the entire
University
Where do you want to go? Is your University
best organized for where you want to go.
Change if needed
Are you offering an innovative mix of programs?
(Regular and short term, certificates)
Internal Assessment and Branding: Know
Your Institution
-Assess the strengths of your institution:
What are your program strengths?
What are the structural strengths of your
institution? Size, Location.
Who are your recruiters and who are they
recruiting? How are they recruiting?
What makes your institution unique?
What are you offering? Scholarships, etc
Here are a few sample slides I use:
California State University
Northridge 加州州立大学 北岭
Established 1958 大学建立于1958年
Located in the heart of the sunny San
Fernando Valley, a suburb of Los
Angeles
位于阳光灿烂的洛杉矶郊区，圣菲南多山
谷，紧靠好莱坞。著名中国电影明星陈冲
就是本校的毕业生。
Northridge is one of 23
California State Universities
北岭 分校是23所加州州立大学之一
California State University
Northridge – Close to All 加州州
立大学北岭 分校 靠近所有 (风景名
胜)
大学基本情况 Basic Statistics
Over 60 bachelors & 42 masters degrees
综合性大学， 设有61项学士学位项目， 以及42
项硕士学位项目。
35.000 total student population 共有 学生
1600 International students 包括1，600 国
际学生
Semester calendar 学期制： 春季学期和秋季
学期
Colleges 大学所设学院
– Arts, Media & Communication
艺术， 信息及交流学院
– Business Administration & Economics
企业管理及经济学院
– Education 教育学院
– Engineering & Computer Science
工程和计算机科学学院
– Health & Human Development
健康和人类发展学院
– Humanities 文科学院
– Science & Mathematics 数理学院
– Social & Behavioral Sciences
社会和行为科学学院
– Extended Education and Intensive English
Program/Conditional Admissions 继续教育学院
Recruitment: Effective Strategies
ARE YOU USING ALL YOUR RESOURCES?
How is your recruitment organized. Where located on
campus. How about your student support services,
housing, diet requirements, counseling.
Are You Using Current International
Students?
They make great student workers on campus and act as
recruiters every day
Faculty who Travel
Local and international alumni
Recruitment: Some Basics
Technology: Website Design - is everything there
and can students find it?
Communication streams – Are you automated?
Recruitment Materials - Sensitive to varied levels of
German/international target population groups
Clear & Concise listing of Academic Programs
and Costs.
Pictures. A picture is worth 1000 words
Should you translate material into another language?
Recruitment: Effective Strategies
Are you delivering speed and service?
– Speedy answers to questions
– You are selling quality service
– Effective communication at each step
Recruitment: Network.. Network.. Network
– Partnerships and connections
Local Institutions (various levels)
Conditional Admissions
Institutions Overseas
Embassies
EducationUSA Offices
Agents
IIE
DAAD
EAIE
NAFSA
AACRAO
Recruitment: Effective Strategies
– Partnerships and connections
Attend EAIE Conferences
Attend NAFSA and AACRAO conferences
Present at conferences and by invitation
Send a campus rep to local places/schools
Submit articles in journals and publications
The Next Step
With experience comes enlightenment!
You may begin to questions existing policies
and procedures. Admission requirements
Are current requirements outdated
Are there new technologies or
practices
Impact of Bologna
COMMUNITY COLLEGES:
America’s Best Kept Secret
ACCRAO – March 2007
A Gateway to Higher Education
in the United States
Judy Irwin
Director, International Programs and Services
American Association of Community Colleges
The American Association of
Community Colleges
Promotes U.S.
Community Colleges
Locally and Globally
• Represents 1,157 regionally accredited, associate
degree-granting institutions in the United States
• Focuses on Advocacy, Workforce Development,
Leadership, International Education & Exchange
AACC International Goals
Promote a positive image of
community colleges worldwide
Advance global exchanges
Increase international student
enrollment at two-year
institutions
Disseminate information
Work with Federal agencies and
international entities
Building the Global Community
AACC/ACCT Joint
Statement
on the
Role of Community
Colleges
in International Education
Community College Concept
Provides first 2-years of a
university education
Offers Access & Affordability, i.e.,
lower costs & requirements
Provides High Quality Education
with focus on Student Learning
Responds to Same Regional
Accreditation Agencies assessing
Universities
Plays a vital role in workforce &
economic development
Student Enrollment
46% of all U.S.
undergraduates begin
their higher education
at community colleges
6.6 million students
seek Associate degrees
5 million non-credit
students attend
community colleges
Distinguished Alumni Include
Ismael Ahmed, Ex Director, Arab Comm Center for Economic & Social
Services
Eileen Collins, Space Shuttle Commander
Calvin Klein, Clothing Designer
George Lucas, Producer/Director
Arnold Schwarzenegger, CA Governor
Bola Ahmed Tinubu, Governor, Lago, Nigeria
Craig Venter, Genome Scientist
Gaddi Vasquez, Director, U.S. Peace Corps
Why 83,000+ International Students
Choose U.S. Community Colleges
Complete first 2 years of a university
education with…
Credit Transfer Prospects to 4-year
Universities
Community Colleges Offer…
Cost-effective Tuition Fees
Opportunities to Learn & Enhance
English Abilities
Focus on Student Learning
Small Class Size
OPT After Each Degree