Transcript Business Case Analysis - Universidad de Navarra

SCHOOL OF
ECONOMICS & BUSINESS
Case Competition
We are diverse, but we all have one thing in
common: we are exceptional problem solvers.
McKinsey&Comapany
As a BCG Consultant, you will work in teams
of talented and fun individuals to tackle key
strategic questions and provide practical,
effective solutions.
HOW TO
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Introduction
Proposal
Analysis
Implementation
Monitor
Financials
Contingency plan (risks and mitigations)
Conclusions
Q&A
INTRODUCTION
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Start strong
Introduce the team and members
Engage the judges (audience)
Start out with (search the web for how to start a presentation)
– a quote, from the case or from elsewhere
– A picture
– A story
• Frame the situation and the opportunity/challenge
• Explain what you are going to do
PROPOSAL
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Strategy
Tactics
What
Innovative
Creative
Realistic
Feasible
ANALYSIS (I)
• SWOT
• Identify clearly the challenge
ANALYSIS (II)
• Alternatives
• Criteria
IMPLEMENTATION
• Who Does What When
• Timeline
CONCLUSIONS
• Close your presentation
• Reinforce your proposal based on the criteria and
the values of the company
• Highlight the benefits of your proposal
• Inspire the audience (jury)
• Thank
• Open for Q&A
QUESTIONS & ANSWERS
• Give you time to think about the answer
• Alternate who answers the questions
• Use “I can answer that…” or “I can add to what
my partner says . . . .”
• Prepare an index of slides (hyperlinks)
WHEN PRESENTING
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Relax
Be enthusiastic, confident and natural
Humor is good but it must be relevant
Practice, practice & practice
Really get into the presentation
presentation must flow with no uncomfortable
pauses, abrupt endings, or “ums,” “ahs,” “you
guys”
WHEN PRESENTING
• Don’t look at the screen giving your back to the
audience.
• Stand off to one side so that the judges can see
the slides.
• Don’t block your partner
• Don’t put your hands in pockets
• Watch hand gestures
• Project your voice
• Look at (not over) the judges and don’t look at
one judge only
SIMPLE & CLEAR
• “Tell them what you are going to say, say it and
tell them what you said”
• The presentation must flow and be logical with
minimal jumping around
• Be careful with Fonts, colours, backgrounds,
animations… You must look professional.
DIAGRAMS
DISPLAYING DATA
it ’s t im e t o id ent ify t he elem ent s yo u’ll w ork w it h. This
sect ion covers b est p ract ices t o use w hen d et erm ining
t he elem ent s. There really aren’t m any d ecisio ns t o m ake
ab o ut t hem : t hat ’s w hy select ing t hem t houg ht fully and
carefully is im p ort ant . T he four visual elem ent s ar e b ackg round , color, t ext , and im ag es. The first t hree are covered
in t his sect ion, and im ag es ar e covered in t he next chap t er.
BASIC ELEMENTS OF A SLIDE
Background
Color
Text
Images
Each ing r ed ient —b ack g round , c olor, t ext , and im ag es—
d et erm ines how your slid e elem ent s w ill look and req uires
t hat you m ake key d esig n d ecisions. Once you’ve d ecid ed
how t he elem ent s w ill loo k, you can ap p ly t he p rincip les
from Chap t er 6, “A rrang ing Elem ent s.”
RULE OF THIRDS
d
y.
h
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nd
p ow er p oint s
10/20/30 RULE
10 slides
20 minutes
30 font size
Guy Kawasaky
RESOURCES
RESOURCES
RESOURCES
www.presentationmagazine.com slideshare
www.slidesthatrock.com
http://www.presentable.es/
http://www.elartedepresentar.com/
http://blog.slideshare.net/2013/08/05/top-design-resources-for-nondesigners/?sf16600478=1
http://www.slideshare.net/claudiajim01/guia-para-preparar-unapresentacion-nancy-duarte-resonate
http://www.sxc.hu/
Guy Kawasaki
Nancy Duarte
Garr Reynolds
LET’S HAVE FUN