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Lincoln, Illinois Downtown Redevelopment Plan STEERING COMMITTEE #1 Agenda • Visioning for Downtown Lincoln • SWOT Review • Understanding Appropriate Markets 8/27/2012 Lincoln, IL Downtown Redevelopment Plan 2 Downtown Lincoln Redevelopment Plan 1. VISIONING Visioning • Why revitalize downtown? • What do you hope to accomplish? • What should downtown look like in 5,10,20 years? • Important to be specific with small city downtowns – many roles and directions to take Vision Statement – Mt. Vernon, IL By 2010 Downtown Mt. Vernon shall be a vibrant, prosperous and popular business and residential community filled with apartments, condominiums, restaurants, businesses and entertainment facilities such that Downtown Mt. Vernon is known throughout the region as the best downtown in Southern Illinois (2008) Vision Statement – Houlton, ME "Houlton’s downtown is the heart of the community. We envision the downtown as a vibrant place for entertainment, shopping, dining, and community events. We envision it as a great place to live and do business, to meet people, to walk around, to see art and local history, to hear music and concerts, to enjoy holidays, festivals, and events. The downtown shall be a unique place that draws people to it" 8/27/2012 Lincoln, IL Downtown Redevelopment Plan 6 Vision Statement – Mannheim, PA Manheim is a … • • • Local Retail and Service Community – by maintaining and enhancing its residential services, Manheim’s Market Square will become the quintessential “small town” business district. By promoting Market Square as a welcoming and pedestrian-friendly business district, it will be the place to be, to be seen, and to be with others. Historic Community – by recreating a nostalgic business district that preserves and cherishes its historic architecture and local heritage. Manheim imparts its own community character into its seasonal and historical festivals and events, by featuring its local history of glass blowing and its strong connection to the railroad. Regional Specialty Shopping Destination – by capitalizing on its central location connecting surrounding communities – Lititz, Mount Joy, Lebanon, East Petersburg and Elizabethtown, Manheim will direct its efforts to become a vibrant and inviting regional specialty shopping and restaurant destination. A visit to Manheim’s business district will be a memorable experience for both residents and visitors. This vision for the revitalization of the Manheim business district will be the catalyst for a dynamic and growing partnership among members of the community, business owners and various local and regional organizations to assure the attainment and sustainability of this vision. Manheim…Many of us call it home. To visitors, it feels like home Vision Statement – Lock Haven, PA Downtown Lock Haven will offer a friendly environment for simple, yet fulfilling living with affordable housing, a broadening institution of higher learning, strong and growing public and private schools, trusted heath care institutions, safe streets and easy commutes to larger metropolitan areas to the east and west. Downtown Lock Haven is a Haven for: • • • • Lock Haven University. As home to Lock Haven University, the fastest growing university in Pennsylvania’s system of higher education, downtown Lock Haven will be a home away from home for university students, staff, alumni and their families and friends Outdoor recreation enthusiasts. Downtown Lock Haven will be the ideal location as a gateway to year-round outdoor and recreational opportunities offered by Central Pennsylvania’s vast forestlands – starting with Sproul and Tiagadhton State Forests, the scenic and wild West Branch of the Susquehanna River and its main tributaries, Bald Eagle, Fishing and Pine Creeks. Artists and Art Enthusiasts. With its rich historic architecture and river heritage, Downtown Lock Haven will provide a retreat for artists and art enthusiasts, offering opportunities for creative discussion and expression. And families. Offering a wide array of retail, service and dining establishments and a full calendar of activities, Downtown Lock Haven provides a safe inviting environment for families to live, work, shop and play. A unified and focused effort of downtown businesses, local government, education and residents of the community ensures the success of this vision for Downtown Lock Haven. Visioning Exercise Why Revitalize Downtown Lincoln? Business development More/better retail and dining opportunities Increase the local tax base Create jobs Fight sprawl Stimulate the arts / entertainment Reflect the history of the community Promote civic pride Increase community involvement 8/27/2012 Lincoln, IL Downtown Redevelopment Plan 9 Downtown Lincoln Redevelopment Plan 2. SWOT SWOT - Strengths • Downtown/City situated within sizeable region (966,617 people within 50 mile radius) • Low ground floor vacancy • Core of regionally appealing shops: (Three Roses Floral, Guzzardo’s, Beans and Such, Abe’s Caramel Corn Shoppe) • Strong historic architectural fabric (Courthouse and other buildings) • Lincoln Theatre • Scully / Latham Park • Concentration of civic and private destinations and services • Rail Service • __________________________ • __________________________ 8/27/2012 Lincoln, IL Downtown Redevelopment Plan 11 SWOT - Weaknesses • • • • • • • • • • • • Depth of the local market for retail Gateways / Wayfinding to Downtown Inconsistent brand Organizational Capacity Underutilized parks Sidewalk infrastructure Non-conforming land uses No large employers Size of downtown (# of retail spaces) Depth of markets for upper story spaces __________________________ __________________________ 8/27/2012 Lincoln, IL Downtown Redevelopment Plan 12 SWOT - Opportunities • • • • • • • Tourism – Route 66/Lincoln Heritage Corridor Concentration of Thrift Stores High speed rail TIF District Revitalization plan – funding for infrastructure improvements __________________________ __________________________ 8/27/2012 Lincoln, IL Downtown Redevelopment Plan 13 SWOT - Threats • • • • • Organizational capacity within government and not-for-profits Structural and architectural damage to buildings Lack of adequate Façade restoration __________________________ __________________________ 8/27/2012 Lincoln, IL Downtown Redevelopment Plan 14 Summary – Issues & Opportunities ISSUES OPPORTUNITIES • Local market – support for new/improved retail/dining offerings • Organizational capacity • Recognition within the region • Size of Downtown • Appeal of investment / starting business to non-locals • Visitors / Tourism 8/27/2012 – Events – Anchor Businesses – Lincoln / Route 66 • “Niche” retailing • Infrastructure / Aesthetic Improvements • Marketing Lincoln, IL Downtown Redevelopment Plan 15 Downtown Lincoln Redevelopment Plan 3. UNDERSTANDING MARKETS Merging Markets Community Residents Students Downtown Neighborhoods Events Hospitality Visitors Downtown Housing Residents Public Business Mix Employees Tourism Private Gathering Places Investment Dynamic Downtown Environment Regulatory Framework Merging Markets Community Residents Students Downtown Neighborhoods Events Tourism/ Hospitality Visitors Downtown Housing Residents Public Business Mix Employees Regional Visitors Private Gathering Places Investment Dynamic Downtown Environment Regulatory Framework Demographics Lincoln, IL 30 Minute Drive State of Illinois -4.2% 2.7% 3.3% Median Household Income $38,754 $51,518 $53,391 Per Capita Income $21,755 $25,121 $27,793 % College Graduates 18.6% 20.8% 30.2% Professional Employment 18.0% 19.5% 22.5% Consumer Spending (SPI) 81 90 104 % Change Ages 20-29 -9% 3% 5% Population Growth (2000 – 2010) Local Demand Lincoln 15 Minutes 20 Minutes Demand $95M $123M $166M Supply $80M $105M $121M Gap +15M +$10M +$17M Local Demand Demand Lincoln Capture Downtown Capture Low High Furniture $1.7M 80% 50% 2,250 3,400 Electronics $1.9M 80% 50% 2,500 3,800 Building Materials / Lawn& Garden $5.4M 80% 30% 4,300 6,500 Clothing $0.9M 90% 30% 800 1,200 Sporting Goods $0.5M 90% 30% 450 675 Dining $3.7M 75% 75% 7,000 10,400 Office Supplies $0.4M 80% 30% 320 480 Health & Personal Care $2.7M 70% 30% 1,900 2,800 19,500 29,200 Comparison Cities $50,000,000 $45,000,000 $40,000,000 $35,000,000 $30,000,000 61% 68% $25,000,000 52% $20,000,000 $15,000,000 51% 52% 55% 49% $10,000,000 $5,000,000 $- Warsaw, IN Galena, IL Natchitoches, LA Local 8/27/2012 Rome, GA Office Paducah, PA Winchester, VA Culpeper, VA Visitors Lincoln, IL Downtown Redevelopment Plan 22 Comparison Cities $44,236,638 $40,625,127 $30,511,332 $23,898,610 $21,047,485 $19,902,134 $16,185,107 8/27/2012 $14,819,662 $13,502,878 $13,460,784 $9,887,747 $6,355,432 Lincoln, IL Downtown Redevelopment Plan 23 Next Steps • Workshops • Goal Setting • Redevelopment/Revitalization Strategies 8/27/2012 Lincoln, IL Downtown Redevelopment Plan 24