Transcript PowerPoint Presentation - The Simple Furniture Company

The Simple Furniture
Company
Becoming Green
Background
 The company was started in the Spring
of 2005
 We currently manufacture our
products in Richmond, IN at a facility
we share with a custom UV Rollcoat
Finishing Company.
 Our products are distributed out of our
warehouse in Indianapolis, In and are
shipped to locations in the US,
Canada, and Europe.
How we manufacture
 All or our products
are cut with a
Thermwood CNC
Router
 All of our products
are finished via a
UV Rollcoat flat
line.
Before we were Green
 Our first product line was
the Studio Collection.
 This line was produced with
a primary input of non FSC Russian Birch plywood.
 These products were
packaged in a nonrecycled fiber corrugated
box with a PE foam inner
pack.
 This line was sold through
the Drop Ship Vendor
progams of Target.com,
Sears.com, and other
catalogs
A new direction
 In the Spring of 2007 while we were working on a
new line of modern styled RTA Furniture our CEO
asked if we could make it “Green”. He already
owned a large grain farm in North Dakota and
had been following the organic movement in
food products.
 During the same time period the price of Russian /
Baltic Birch rised from a cost of $23.40 per
5’x5’x18mm B/BB panel to a cost of $39.00 per
panel so we needed to start looking for an
alternate material.
Changes we made to
become Green
 We changed our wood inputs from Russian
Birch plywood to a FSC certified Birch
plywood from Columbia Forest Products.
 The Birch plywood was specified to be a
Purebond panel which eliminated
Formaldehyde from our products.
 We changed from our PE foam inner pack
to an indented kraft paper inner pack.
 We changed our corrugated packaging
and instructions to 100% post consumer
recycled fiber content paper products.
Inmodern
 Inmodern was our first
product line to be
marketed as an ecofriendly RTA furniture
option for the home.
 The Inmodern line is
targeted to the 20 to
40 year old
professional
 Inmodern has been
featured in Business
Week and USA
Weekend
ecotots
 Ecotots is our newest and
best product line.
 Ecotots is targeted to the
modern lifestyle parent of
young children.
 Ecotots is sold through 100s
of websites and stores across
the US and Canada
 Ecotots has been on the
featured on the Today show
and featured on the cover of
Parents magazine along with
many other publications
Why we are Green
 The use of FSC Certified Plywood
 The use of Purebond plywood – No
Formaldehyde
 All of our products are assembled with no tools
and do not require metal fasteners
 100% recycled fiber content packaging and
instructions
 Water based stain
 Manufactured in the USA
Current affiliations and
certifications
 FSC Chain of Custody Certified
 Member of 1% for the Planet
 Member of the Substainable Furniture
Council
 Independently tested for Hazardous
metals in our finishes
Our next challenges




GreenGuard certification
SFI certification
Ensuring CARB compliance.
Implementing the procedures
required under the Consumer
Products Safety Improvements Act.
Shades of Green
 The question we deal with everyday is
“what shade of green does the american
public want”
 Being completely green is expensive
compared to the normally imported RTA
furniture that we compete against.
 For every $10 in extra cost we incur, the
suggested MSRP goes up $30.