Transcript Diapositiva 1

Italian Healthy Cities Network
ACTIVITY
“Healthy blood in healthy cities”
How to promote a strong transitivity between the blood flowing in
the veins and the blood care (donated and transfused), in order to
build, since from the adolescence, a pro-active conscious and
responsible culture of donation, in relation to healthy lifestyles.
The Italian Healthy Cities Network and the National Blood Centre (CNS (an office of the Ministry of health): ), on June 14th, 2011, signed an
agreement aimed to implement initiatives and projects on issues of
health, solidarity and prevention.
For the first time, the healthy cities Italian network has received a
financial contribution - not coming from city members - from both a
public (the National Blood Centre) and a private (a bank foundation)
partner, in order to realize a new project.
Brief description of the project
A museum exhibit that, through a path-sensory adventure, leads to the
discovery of the blood, stimulating the learning of the concepts of
biology, history of medicine, pharmaceuticals, favoring a conscious
choice to the blood donation as an indicator of health and a
"extraordinary habit ".
The idea is based on the “Fun Theory”
which carries out the link between
information
and
entertainment:
the
willingness to learn from what entertains us
is increased when we are called to play an
active role in the game.
The presentation is based on the narrative of the 5 senses using an high
technological level to ensure the involvement of a teenage audience,
sensitive to the special effects.
THE PATH:
1. TASTE: Twilight construction of a soft bar, where a handsome vampire
offers the Blood Energy Potion, an exclusive drink cranberry - live from
USA - and served in a bag of blood. Meanwhile on the screen behind the
balcony are broadcast images of "Life Blood" movie-collection produced
to show as the seventh art (cinema) uses, and tells the blood.
2. SMELL: construction of a station (iron smelling air freshener) to try a
"Blood scent experience", maybe in the jaws of the most famous
predator that "sniffs" the blood of its victims as a position indicator.
“Ladies and gentlemen, in the mouth to the sharks!”
3. HEARING: a “bump – bump” show, performance of percussionists
and dancers of "Heart Dance", who perform on the notes of the first
music heard by human ear, heart rate, in the versions, the heart of the
fetus, mother's heart, the heart is sleeping, racing heart, loving heart,
crazy heart.
4. TOUCH: keep in touch! A blind test that tries to recognize the vital
fluid, touching the contents of some tubes of oil, wine, fruit juice and
other fluids with a viscosity comparable to that of blood, in a challenge to
the last fingertip, listening to the voice of a physician trained in sports
medicine that tells what changes in the blood when the athlete is
subjected to environmental challenges (depth, high altitude, extreme
sports) and the risks of doping.
5. SIGHT: the idea is to develop a movie in 3D stereo HD journey inside
an artery. That project is expected to involve some students of the
Experimental Centre of Cinematography, or possibly replace with
appropriate audio-visual effects and popular movies on the human body.
Target
From 8 classes / day of 30
students aged 12 years and over,
for a duration of 40 minutes on
route, while in the case of coffee,
or meetings with scientific experts
/ performance, the audience can
be extended, of course after
evaluation of the location.
To evaluate the effects on the behavior of young people visiting the
exhibit with respect to blood donation, a form will be provided to fill out by
the oldest boys (classes fourth and fifth of secondary schools) and to be
delivered to the representatives of the local transfusion system that will
provide to maintain active monitoring.
Partners involved:
• Sport Committees (UISP, CIS, and other CONI);
• Associations and federations of voluntary blood donors;
• Institutions of the territory (Region, Province, Other Municipalities);
• Department of Education;
• Educational institutions (schools);
• Health Authorities;
• National blood system, regional and local level.
The tensile external structure to be placed in the centres of the hosting town
Road map of the project
The exhibit will be hosted by several cities of the Network, each one
organizing an own local event during about 2 weeks, under the brand of
the National Healthy Cities Network, from north to south.
The cities are:
Modena
 Torino
 Milano
 Padova
 Udine
 Massa
 Ancona
 Foggia

Lesson learnt that can be shared
The importance to stress on the close relationship between healthy lifestyle and solidarity through the blood donation
-
The great result that can be given by the collaboration between public
(both local and National boards and organization) and private sectors
under the name of NN
-
The great efficacy of the use of new technologies to bring messages
especially among young people
-
Thank you for the kind attention
Daniele Biagioni
Italian Healthy Cities Network Coordinator
[email protected]
www.retecittasane.it