Transcript Minolta in India

Minolta in India
Market Report & Strategy
Report Prepared by Kartik Mehta
© Year 2002 of J. J. Mehta & Sons . All rights reserved.
Minolta Market Report
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SLR Cameras Market in India
Compact Cameras Market in India
Digital Camera Market in India
SLR Camera Market in India (Companies)
Below Companies have a strong presence in India
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Nikon
Canon
Vivitar
Pentax
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Cosina
SLR Camera Market in India (SLR Market Share)
M ino lt a
2%
O t he rs
4%
P e nt a x
5%
C a no n
10 %
N ik o n
54%
Nikon
Vivitar / Cosina
Canon
Pentax
Minolta
Others
V iv it a r / C o s ina
25%
Manual SLR Cameras  70% , Auto-Focus SLR Camera  30% Market Share
Above Figures are Approx Estimates
SLR Camera Market in India (SLR Models)
Manual Focus Models
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Nikon FM10
Cosina C1s
Nikon FM2 & FM3A
Vivitar 3800N
Minolta X-370s
Auto Focus Models
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Nikon F80
Nikon F65
Canon EOS 300
Canon EOS 66
Nikon F55
Canon EOS 30 / 33
Pentax MZ-7
Pentax MZ-3
Grey Market : 70% | Official Market : 15% | Foreign Owned : 15%
SLR Camera Market in India (Segments)
Budget Groups
A.
B.
C.
D.
Sub Rs. 10,000-12,000 (50% of market)
Sub Rs. 20,000-23,000 (40% of market)
Sub Rs. 35000 (7% of market)
Rs. 35000+ (3% of market)
Who Buys
Most of the sub-10000 category cameras are bought by commercial photographers and small studios
who have the minimal budget. Amateurs and most of the professionals dominate the B. category .
Advanced Amateurs and Top Professionals fall under the C. Category . Only the elite with lot of money to
spare go on the D. Category . Professional Buyers in this category are far and few.
Above Figures are Approx Estimates
SLR Camera Market in India (SLRs Current Pricing)
Model No
Grey Mkt (Dealer)
Official Price (Dealer)
Nikon FM10
9800 ($ 196.00)
14000 ($ 196.00)
Minolta X370s
7800 ($ 156.00)
NA
Vivitar 3800N
6700 ($ 135.00)
NA
Nikon FM3A
25000 ($ 500.00)
35000 ($ 700.00)
Nikon F65
12500 ($ 250.00)
18500 ($ 370.00)
Nikon F80
17250 ($ 345.00)
27500 ($ 550.00)
Nikon F55 Kit
13500 ($ 270.00)
19500 ($ 390.00)
Canon EOS 66 Kit
12350 ($ 247.00)
19950 ($ 399.00)
Canon EOS 300
11850 ($ 237.00)
26500 ($ 530.00)
Canon EOS 33
20500 ($ 410.00)
34000 ($ 680.00)
Compact Camera Market in India (Companies)
Below companies have a strong presence in the compact camera market
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Kodak
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Canon
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Olympus
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Pentax
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Premier
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Samsung
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Yashica
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Konica
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Chinese OEM Manufacturers
Compact Camera Market in India
C hine s e O E M
30%
Ko da k
40%
O t he rs
20%
Ko nic a
5%
C a no n
5%
Kodak
Canon
Konica
Others
Chinese OEM
Official Mkt : 60%
Unofficial Mkt : 40%
Almost All Chinese OEM Cameras come via grey
mkt .
The Exact Figures and the market is difficult to estimate due to lack of research data or marketing survey. But there is not
doubt that Kodak is by far the leader in the market . Their mix of low cost cameras with attractive deals (films free) and
some heavy handed marketing helped them attain this position.
Above Figures are Approx Estimates
Compact Camera Market in India (Models)
Manual
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Kodak KB10
Kodak KB12
Kodak Kroma
Premier PC 500
Yashica MF2
Chinese OEM Models
Basic Auto
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Canon BF800
Kodak KZ35
Samsung Fino 15SE
Premier ..
Yashica EZ View
Chinese OEM Models
Compact Camera Market in India (Models)
AF Auto
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Canon BF 80
Pentax PC5000
Olympus mju-II
Canon AF 9s
Also some models from Samsung
and Konica
Below models of Minolta come to the market :
Minolta F35 , 50BF , Riva Zoom 70 and 115
AF Zooms
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Olumpus Superzooms 70 / 80 /110
Canon Zoom 76 / 85 / 115
Nikon Litetouch Zoom 70 / 90
Samsung Vega Series 70 / 120
Olympus mju Series 80 / 140 /170
Yashica Zoom 70 / 80 / 105
Compact Camera Market in India (Segments)
Budget Groups
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Sub Rs 1000 Market , 55% Market Share , Kodak and Chinese OEMS
Sub Rs 2000 Market , 20% Market Share , Kodak , Canon , Samsung ,
Konica and Premier
Sub Rs 5000 Market , 10% Market Share , Olympus , Canon , Samsung
Premier , Pentax
Sub Rs 10000 Market , 13% Market Share , Olympus , Canon , Samsung ,
Nikon and Pentax
Rs 10000+ Market , 2% Market Share , Olympus , Samsung and Canon
Above Figures are Approx Estimates
Digital Camera Market in India (Companies)
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Kodak
Fuji
Nikon
Olympus
Canon
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Sony
Samsung
Digital Camera Market in India (Market Share)
4+ Million
5%
Ot her s
10 %
So ny
10 %
Ko d ak
3 5%
Kodak
Fuji
3 Million
30%
1 Millon
40%
1 Millon
2 Million
3 Million
4+ Million
Nikon
Canon
Olymp us
10 %
Olympus
Sony
Others
C ano n
5%
2 Million
25%
F uji
10 %
N iko n
20%
Official Market : 25% | Grey Market : 65% | Foreign Owned : 10%
Above Figures are Approx Estimates
Digital Camera Market in India (Popular Models)
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Kodak DC3200 , DX3600 and DX3900
Nikon 775 , 995 , 5000 , D1x
Canon A10 , A20 , Ixus, G2 and D30
Olympus C2100, 3020 , E10 , E20
Sony Cybershot P5 , P505 , Mavica 75 , 85, 95
Minolta Dimage 7
Fuji A101 , 6900 , S1 Pro
Digital Camera Market in India (Segments)
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Sub Rs 15000 (30% Market Share)
Sub Rs 22000 (25% Market Share)
Sub Rs 35000 (30% Market Share)
Sub Rs 60000 (12% Market Share)
60000+ (Digital SLR) (3% Market Share)
Most of the Buyers of Digital Cameras in the Sub Rs 15000 and 22000 categories are small studio owners
who want to get in to digital photography and give something similar to Polaroid. They are concentrating
mainly on digital passports.
Many buyers in 35000 category are serious amateurs and computer savvy people who want the latest
gadgetry. Most of the buyers for sub 60000 and Digital SLRs are again professional / commercial
photographers who want to enter digital photography with what best is available.
Above Figures are Approx Estimates
Digital Camera Market in India (Current Pricing)
Minolta In India (Market Strategy)
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How is Minolta Brand Perceived in India
What products of Minolta are currently selling
What products of Minolta can sell after its launch
Marketing Plan at time of launch
Pricing Strategy
J. J. Mehta & Sons , The Company
J. J. Mehta & Sons , The Capabilities
Conclusion … time is running out ..