Transcript 140th Anniversary Marketing featuring “Simplified”

Presentation Template
Subtitle – Arial 22 pt
MetLife Corporate Presentation Template for PowerPoint XP & 97 – November 2008
Guidelines: This template has been modified for use with PowerPoint 97, however it is
recommended that users upgrade to the latest version of PowerPoint as soon as possible to
avoid compatibility issues.
Type Specifications: Slide titles – 28 pt
Chart Headings and Subtitles - size 22 pt Bold
Body text - size 24 - decreasing in size to fit on screen
See sample slides for positioning and color.
Bullet slides: Black text and black bullets, medium grey for subdued text: ($ Millions) or
($ Billions)
Charts: Size of bar and line charts should be approximately the same size and “lined up”
with horizontal and vertical axis lines in same position on each slide. View a screen show to
be sure your graphs don’t alter dramatically from the previous one.
Instructions for importing existing presentations:
Select the slides that you want to import in the slide sorter view of the existing
presentation, then select copy from the edit menu. Switch to the template slide sorter view
and select edit and paste. The slides that you selected will be pasted into the template.
There will be a clipboard icon (in PowerPoint XP only) that gives you the option to retain the
original format, do not use this option.
Title (Arial 28 pt) NOT BOLD
• Heading (Arial, 24 pt.)
– Bullet text (Arial, 22 pt.)
• Bullet three (Arial, 22
pt.)
• Sample heading two
– Sample bullet two
• Sub-bullet three
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Sample Chart
Two Line Title – Arial, 28pt.
Sample Chart Title (Arial, 22 pt. bold)
100
90
80
70
60
East
West
North
50
40
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20
10
0
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
5thQ
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Sample Bar Chart
Sample Chart Title (Arial, 22 pt. bold)
100
90
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70
60
East
West
North
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1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
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Sample Pie Chart
Sample Chart Title (Arial, 22 pt. bold)
13%
13%
17%
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
57%
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Sample Columns
($ Millions)
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Totals
2.5
3.2
3.4
$2.2
$200.5
3.2
2.5
5.4
6.3
301.2
1.2
3.5
2.5
7.1
303.0
2.5
3.2
3.4
2.2
213.0
3.2
2.5
5.4
6.3
410.8
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Creating Effective Presentations
MetLife Standard Template
“There is a reason
they are called visual ‘aids.’
They are designed as support tools,
not as the centerpiece”
– Chip Bell on PowerPoint
What Makes a Good Presentation?
• Tell a story. Take your audience from a point to a point
– Be interactive and engaging
• Less is more. Keep it simple.
– Inform, persuade, and entertain
– Know in advance what you want your audience to remember
• Start with a bang
– Capture attention with humor, surprise or drama
• End with a smart summary or clear call to action
– Remind you’re audience of why they sat through your
presentation in the first place.
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Before You Get Started…
• Determine the purpose of your presentation
– Answer who, what, where, why and how.
• Organize! Think through messages
– Write a brief narrative of your key points
• Know your logistics
– Time allotted
– Number of people in the audience
– Time of day for presentation (order in agenda)
– Room arrangements
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Getting Started in PowerPoint
• Use the master pages for universal changes
– Set text, colors, positions for all slides
• Take advantage of PowerPoint’s Outline view
– Enter headlines, key bullet points before formatting
• Use “Slide Layouts” whenever possible
– Pre-formatted layouts exist for most types of slides
• Move it to the Notes
– Put complex ideas, long sentences, in the Notes view
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Designing Text-Only Pages
• Aim for consistency
– Limit number of typefaces, colors, type sizes
• Use bold type infrequently, for emphasis only
• Keep a common visual horizon
– Avoid slides that “jump” during projection
• Make it readable
– If you show it, make sure your audience can read it
• Avoid most animation and special effects
– A little goes a long way
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Choosing Images
• The right image:
– Supports key speaking point
– Makes sense in context
– Tells a story words alone cannot
– Reflects overall quality of
presentation
• The wrong image:
– Distracts from presentation
– Confuses story
– Reduces perception of
professionalism of speaker,
message
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Managing file size when using images
1. Place all images in your
presentation
2. Crop, using the crop tool, as
necessary
3. Select any image in the document
4. Under the “Format” Menu, select
“Format Picture”
5. Click on the “Compress” button
6. Set the radio button to “All pictures
in document”
7. Select the appropriate resolution for
your end use
8. Click “OK” then save
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Using Graphs and Charts
• Label your charts/graphs
appropriately
• Use chart effects sparingly,
if at all
– Data is the story in a graph or
chart
• Make bars and columns wider than
the spaces between them
• Avoid vibrating fill patterns, such as
contrasting lines, wave patterns, and
crisscrosses
Sample Chart Headline
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1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
South
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Refining Presentation
• Practice! Practice! Practice!
– Rehearse in front of peers, colleagues
– Gather feedback to both speech and slides
• Edit! Edit! Edit
– As a rule, less is more
– White space lets key points stand out
• Proof!
– Check consistency of capitalization, punctuation
– Check consistency of typefaces, type sizes in “Slideshow”
mode
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Remember
• Presentations are speech support, not the speech
• Tell a story
• Keep it simple
• Strive for consistency
• Avoid unnecessary words, graphs, and images
• Make sure the audience can clearly read everything
you put on the screen
• Start with a bang
• End with a smart summary or clear call to action
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