Transcript MSc Accounting and Business Management

New Brunel MSc in
Management –
including pathways and
placements
Programme director:
Proposed start date:
Dr Grahame Fallon
October 2013
Background to Brunel MSc in Management
• Successful, longstanding programme – 56th in FT Masters in
Management, 2011 list (up from 59th in 2010); 8th globally for
career progression
• Target market- UK/EU and international students wanting to
enhance their career prospects as managers or progress to a
PhD
• Current market situation – strong brand, enhanced market
position, enhanced competiveness, strong student
recruitment, sustainability (70+ students enrolled, 2012-13 )
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Curriculum, USP and differentiation
• Pre-experience masters in management, with mix of
generalist modules and differentiated pathways
• Students’ employability and career development , distinctive
curriculum , communication with alumni
• Clear differentiation – pathways reflecting changing market
demands and BBS specialisms + optional placements + factory
visits and international study tour
Pathways for 2013
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General
Marketing and Brand Management
Creative Industries
Technology and Innovation Management
Optional placement scheme
• Increased student employment experience and skills /
networking, without sacrificing academic rigour
• PCC will seek placements or internships for students, to gain
‘insider’ access to businesses, and to do live, work-related
research projects
• Useful for dissertations, and consultancy reports for host
businesses
Optional placement scheme
• Students supported by BBS academic plus work supervisor
• Extra module – Placement and Consultancy Preparation
• Students successfully completing placement receive special
named award, e.g. MSc Management (Creative Industries)
with Professional Practice
Factory visits and international study tour
• Link academic learning in classroom to business and
employment applications
• Factory visits, 2012-13: BMW Mini (Oxford), Lloyds of London
and London Metals Exchange, Silverstone, Tata JLR (Coventry)
• International study tour, May 2013: Istanbul hosted by
Galatasaray University, range of factory visits (Turkish
companies and foreign owned MNEs), business speakers, gala
reception and dinner, city tours, etc)
Career outcomes
• General pathway – entry route to general management (small,
medium and large businesses and MNEs, UK / beyond)
• Marketing and Brand Management –general management
career but enhanced marketing insights for specialist career route
• Creative Industries - general management, media sector
• Technology and Innovation Management - general
management, ICT, social media or any tech-user sector
Other matters....
• Research centre links – Help link teaching to leading edge
research developments (example, CEBIEM staff teaching Strategic
Management module)
• Links between course and industry professionals – via
placements, factory visits and international study tour, outside
speakers / assessors (e.g. Business Planning module)
• Entry requirements:
– 2.1 degree in business-related discipline;
– 2.2 considered, with 2 years work experience;
– non-business/management disciplines (and without any
business/management element) if first class honours degree
– non-degree applicants with 5 years work experience,
– IELTS Level 6.5