Transcript CU Village - LoveMyCreditUnion.org

• Value Proposition
• Membership Enhancement Programs
• Impact – Its Working
• IIA Offers – Grow Loans, Generate Income, Increase Value of Membership &
Credit/Debit Card Transaction Volume
• Best Practices
• Integrating IIA into your Core Services
• 2009 CU Journal’s Innovation of the Year Award
• 2012 NCUF Herb Wegner Memorial Award for
Outstanding Program
• IIA provides tools to help meet your credit union’s goals.
Simply choose the offers that relate to your goals and
promote them in conjunction with your core services:
– Increase auto loans – Credit Union Member Discount from GM* and
AutoNation Direct
– Earn non-interest income - Sprint Credit Union Member Discount* and
Member Connect**
– Increase debit/credit card usage – TurboTax* and Member Rewards* offers
including Dell, Shop America, FTD, DIRECTV and Member Connect
– Enhance member value – GM, Sprint, TurboTax, Member Connect, Dell,
DIRECTV, Shop America, FTD and Allied Van Lines
*Requires specific IIA marketing agreement
**Requires agreement with CMG to earn income
Enroll in the IIA membership enhancement
program to support your needs or goals:
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Auto Program - GM Preferred Pricing / Auto Nation Direct – Generates
deeper loyalty and additional auto loans
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Sprint Wireless Services – Personal and business wireless discounts creates
deeper loyalty and provides additional non-interest income
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TurboTax & Jackson Hewitt - Generates deeper loyalty and increased
credit/debit card transactions
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Member Rewards – Increases member loyalty and increased credit/debit
card transactions with discounts from Shop America, TurboTax*, Dell,
Member Connect*, DIRECTV, FTD and more
For complete details or to sign up visit:
http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html
* Income opportunity requires agreement with CMG
Partner Center provides credit union
related information
Credit Union Finder so potential
members can find you
Tips and tools to help members save
money
Consumer information on credit union
differentiation
Rotating banners regarding current offers
Access via social media sites
Member testimonials about why they
love their credit union
Metric
Support
Results
46 Leagues / 3,449 Credit Unions
Top 500 Credit Unions
423
% CU Membership
83%
Transaction Volume
2,277,873
YTD /PTD Vehicle Sales (GM requests & Chrysler sales)
49,968 / 497,789
YTD/PTD TurboTax Sales
194,298 / 540,665
YTD/PTD Member Rewards Transactions
Member Savings
2,196 / 8,855
$592 Million
Total Saved by Members through Auto Program
$373 Million
Total Saved by Members through Sprint Program
$218 Million
Total Saved by Members through TurboTax Program
$1.37 Million
Lovemycreditunion.org Unique Visitors YTD/PTD
356,118 / 1,984,356
Enhanced Program
Premium Program Will Drive Increased Loan Volume!
The Invest in America Credit Union Member Discount from GM has been
enhanced to drive more loans to your credit union. By enrolling at the Premium
Level, credit unions can maximize loans while offering this valuable discount
and benefit of membership to their members.
Premium benefits have been enhanced in many ways:
• Free custom marketing materials are available to help your credit union
optimize program results and increase auto loans
• Subvented-rate loans are not compatible with the Credit Union Member
Discount from GM, driving loans back to the credit union
Participation Level Comparison
Program Offer
Benefits
Preferred Pricing
Not compatible with GM subvented rate
financing
Employee pricing for credit union employees
who own a non-GM make vehicle
Custom inserts/take ones
General inserts/take ones
General lobby posters
Custom web banners
General web banners
Premium
Standard
X
X
X
X
X
X
X
X
X
X
X
X
X
Participation Level Comparison
Program Offer (con’t)
Benefits
Email services from CUSG
E-statement creative
Newsletter articles and email messages copy
Email templates
Website and social media content
Weekly emails of in-market members
Loan links on GM microsite
Access to GM special offers
Occasional GM email marketing services
Premium
X
X
X
X
X
X
X
X
X
Standard
X
X
X
X
X
X
X
Custom Statement Insert
Variable Fields
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Credit union name
Credit union logo
Loan rate
Credit union URL to
direct members where to
apply for loans
• Web disclaimer
Premium Level
Annual Marketing Requirements (Jan – Dec)
Premium
Complete any combination of two (one within first 6 months of enrollment and
both annually thereafter):
• Include in quarterly statement inserts/E-statements
• A direct mail/loan promotion piece
• Conduct GM email marketing campaign
Complete all:
• Promote through newsletter/website articles within first 6 months of enrollment
and annually thereafter
• Utilize lobby materials within 60 days of enrollment and ongoing thereafter –
take ones, posters
• Place GM web banners or links on website home page and loan page within 30
days of enrollment and ongoing thereafter
• Include consumer overview piece in Human Resources new hire and employer
group packets within 60 days of enrollment and ongoing thereafter
Standard Level
Annual Marketing Recommendations (Jan – Dec)
Standard
Complete one (within first 6 months of enrollment and annually thereafter):
• Include in quarterly statement inserts/E-statements
• A direct mail/loan promotion piece
• Conduct GM email marketing campaign
Complete all:
• Promote through newsletter/website articles within first 6 months of
enrollment and annually thereafter
• Utilize lobby materials within 60 days of enrollment and ongoing
thereafter – take ones, posters
• Place GM web banners or links on website home page and loan page
within 30 days of enrollment and ongoing thereafter
Program Summary
Premium
Standard
Credit Union Benefits
 Preferred Pricing
 Not compatible with GM subvented rate financing
 Employee pricing for credit union employees who own a
non-GM make vehicle
 Custom and general inserts/take ones
 Custom and general web banners
 Access to GM special offers
 Occasional GM email marketing services
 Lobby posters
 Email services from CUSG
 E-statement creative
 Newsletter articles and email messages copy
 Email templates
 Website and social media content
 Weekly emails of in-market members
 Loan links on GM microsite
 Preferred Pricing
 Not compatible with GM subvented rate
financing
 General inserts/take ones
 General web banners
 Lobby posters
 Email services from CUSG
 E-statement creative
 Newsletter articles and email messages
 Email templates
 Website and social media content
 Weekly emails of in-market members
 Loan links on GM microsite
Credit Union Annual
Marketing
(January – December)
REQUIRED
Complete any combination of two (one within first 6 months of
enrollment and both annually thereafter):
• Include in quarterly statement inserts/E-statements
• A direct mail/loan promotion piece
• Conduct GM email marketing campaign
Complete all (annually or ongoing thereafter):
• Promote through newsletter/website articles within first 6
months of enrollment
• Utilize lobby materials within 60 days of enrollment
• Place GM web banners or links on website home page and
loan page within 30 days of enrollment
• Include consumer overview piece in Human Resources new
hire and employer group packets within 60 days of
enrollment
RECOMMENDED
Complete one (within first 6 months of enrollment)
and annually thereafter):
• Include in quarterly statement inserts/Estatements
• A direct mail/loan promotion piece
• Conduct GM email marketing campaign
Complete all (annually or ongoing thereafter):
• Promote through newsletter/website articles
within first 6 months of enrollment
• Utilize lobby materials within 60 days of
enrollment
• Place GM web banners or links on website
home page and loan page within 30 days of
enrollment
Pricing Example
Frequently Asked Questions
Question:
Does my credit union have to enroll?
Answer:
Yes, to receive the benefits of the Premium program you must enroll. However if
you were previously signed up for Big Ticket your Credit Union already has access
to the Standard Program benefits.
Question:
Is there a deadline to enroll?
Answer:
No, all Credit Union Members remain eligible for Preferred Pricing.
Question:
What are the main differences between the Premium and Standard enrollment
level?
Answer:
• Employee pricing for credit union employees who own a non-GM make vehicle
• Custom inserts/take ones
• Custom web banners
• Access to occasional GM special offers
• Occasional GM email marketing services
Question:
Are Employee Pricing and the Credit Union Member Discount stackable?
Answer:
GM Employee Pricing consists of an employee vehicle allowance (EVA) which is a
cash discount in addition to the credit union member discount
For a complete list of FAQ’s go to: http://www.lovemycreditunion.org/FAQs-829.html
Credit Union Loan links on GM
micro-sites:
Find a Credit Union tab added
below Find a Dealer
• IIA is currently collecting credit
union loan page links to add to
our micro sites:
– Easy access to your loan app or
loan page
– Drive more auto loans to your
credit union and extend GM
Preferred Pricing to your
members
GM Credit Union Micro Site
•
Report s located on Partner Center and are
exportable to Excel for easy use
•
GM authorization request report identifies
members that requested a code from GM
– Includes street and e-mail addresses
Hot leads you can use to follow up with members!
•
Additional reports identify sales for Member
Rewards Program
Credit Union
First Name
Last Name
Address
City
State
Zip
Email
Registration Status
Date
Sample Credit Union
George
Smith
39832 Spacely Dr
Novi
MI
[email protected]
3/19/2011Requested
Sample Credit Union
Jane
Jones
25797 Coggswell
Southfield
MI
[email protected]
3/18/2011Requested
Sample Credit Union
Judy
O'Hara
45090 Rosy Lane
Farmington
MI
[email protected]
3/16/2011Submitted
Sample Credit Union
Elroy
Reed
8203 Astro Dr
Wayne
MI
[email protected]
3/12/2011Requested
• The Credit Union Member Discount from GM
is no longer compatible with subvented rates
such as 0%, 1.9%, 2.9%, etc. that have been
bought down and offered through captive
finance sources
• Members will be encouraged to use low-rate
credit union financing in conjunction with cash
incentives resulting in very competitive
monthly payments.
• Example at right: 2012 Chevrolet Silverado
1500 LT Extended Cab 2WD
• Member receives $2,000 total cash
allowance in lieu of the lowest subvented
rate- 3.9% for 60 months for qualified
customers
• $2,000 down payment from member
3.9% for 60 Months Subvented
Financing*:
2.49% for 60 Months Credit
Union Financing**:
MSRP: $31,400
MSRP: $31,400
Down Payment: $2,000
Down Payment: $2,000
Consumer Cash: $0
Consumer Cash: $2,000
Invest in America Discount 0
Loan Amount: $29,400
Invest in America Discount
$1,659
Loan Amount: $25,741
Monthly Payment: $540
Monthly Payment: $457
Total Savings From Financing at Your Credit Union: $4,980
*Chevrolet Silverado lowest subvented rate as of
January 5, 2012
** Published rate from a credit union website as of
January 5, 2012
Exclusive incentives that help drive membership value
and earn your credit union a marketing incentive.
• Marketing incentives for participation is a great way for credit unions to
earn non-interest income
• Effective tool to promote the added-value of membership
• FREE marketing materials for statement mailings, newsletters, Website and
lobby distribution
• Unique offers available from Sprint for members
• Sprint handles all member service needs
• Opportunities to work with local Sprint stores to support community
businesses
•
Member Discounts
– 10%* off select regularly priced service plans
– Waived activation fee
– Waived upgrade fees
•
Business Discounts
– 15%* off select regularly priced business service plans
– Waived activation (new accounts)
– Waived upgrade fees
*Application
of discount requires 2-year contract extension on existing plans.
Verification of membership is required at time of activation/upgrade.
Discount not available on secondary lines for Family and Business Share plans.
•
Contract Year = October 1 of each year through September 30 of the following year
• Promote Sprint service on an exclusive basis
• Place a Sprint insert in one quarterly mailing per year
• Continuously display any of the following lobby materials in all branch
locations:
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Take-ones
Posters
Banners
Monitor video
• Publish approved Sprint articles in 2 quarterly newsletters per Contract Year
• Continuously display approved Web banner/link on credit union Website
All Marketing materials are provided FREE of charge!
Get started now and join over 1,700 credit unions already supporting the Sprint
Credit Union Member Discount Program!
Poster
Take-One
Web Banners
When: September 10 – October 31, 2012
Member Offer: Credit Union Members Save $50.00 on New Dell Ultrabooks
• Kick start projects & passions with savings on Dell’s extraordinarily slim Ultrabooks
• Instant savings – simply use coupon code when placing order
• Register for Dell Advantage and receive:
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5% Dell promo eGift card with each purchase
Free 2nd business day shipping
Exclusive member only offers for PCs, electronics and accessories
Credit union benefits:
• Help members get discounts on innovative technology that gives them the power to do more
• Free web marketing materials
• Cross-sell opportunity for new credit cards or technology loans and new/re-issued credit
cards, home equity loans and other lines of credit
For more information visit http://www.lovemycreditunion.org/Dell-763.html
Increase customer loyalty and referrals
66% of members are more likely to recommend your financial institution to a friend; 95% feel favorable
towards you because of your TurboTax offering.
Grow profitable low cost deposits
90% of members used the direct deposit feature in TurboTax; 82% deposited on average $3,044 tax
refund with the host financial institution.
Increase site traffic & maximize cross-sell and up-sell opportunities
~20% of members are more likely to fund an IRA or other investment with their tax refund.
Strengthen your position as a trusted advisor
Stay at the center of your members’ financial lives by providing the #1 best-selling and most trusted tax
software; there’s no reason for them to go anywhere else!
Provide savings for your members
Discounts available based on marketing commitment. 52% of members purchased TurboTax through
their credit union website due to discount.
All at NO cost to you!
GETTING STARTED: SELECT YOUR PARTICIPATION LEVEL
CU Benefits
Discount: $5 Federal Deluxe/$10 Fed Premier/$15 Fed Home & Business
Promoter
Participant
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Discount: $5 Federal Deluxe
Sweepstakes
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Co-Branded Site: CU logo and Cross-Sell Banner
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Web Banners: Custom and standard sizes and formats
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Printed Material: Free lobby posters
Emails: Co-branded HTML email templates
Tracking & Reporting: Unique CU links & visit/unit reports
Marketing Requirements (December-April)
Post web banner above the fold on CU website home page & online banking
throughout the duration of the tax season (December – April)
Send two dedicated TurboTax emails to your members:
(First email must be sent by 1/26/13 & the second before 4/1/13)
Promote TurboTax in newsletters, e-statements, or printed inserts by 2/9/13
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Promoter
Fed Discount =
$5 Deluxe/
$10 Premier/
$15 Home &
Business
Standard Size and
Custom Web Banners
Co-Branded TurboTax Website with Your
CU Logo and a Cross-Sell Banner
Free Lobby Posters Shipped to Your
Branches
Members who start a TurboTax
return will be entered into a
sweepstakes
HTML E-mail
Templates
•
Provide discounted tax prep services to the 60% of your members that prefer to file
their taxes with a local tax professional
•
Premium CU member instant discount: $30.00 Off
•
CUSG provides free, co-branded printed coupons to include in your December or
January statements.
•
JH provides national coverage:
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Over 6,000 tax preparation offices during tax season
•
Convenient office locations near the vast majority of your members
•
Unlike other tax prep franchises, JH doesn’t use tax prep as a tool to acquire
customers from Financial Institutions
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FREE Accuracy Guarantee* with every paid return
•
No appointment necessary
•
FREE Refund Estimate
* Terms and conditions apply. Ask a tax preparer for details.
Over 300 credit unions
partnered with CUSG
last year to offer
Jackson Hewitt
HOW THE JACKSON HEWITT PROGRAM WORKS
CU Benefits
Discount: $30 Discount
Co-Branded Online Coupon with CU logo
Web Banners: Custom and standard sizes and formats
Printed Material: Free statement inserts (??) & lobby posters
Emails: Co-branded HTML email templates
Tracking & Reporting: Unique CU links & visit/unit reports
JH
Program
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Marketing Requirements (December-April)
Send Free statement inserts to members in Dec or Jan
(CU partners that distributed inserts had 4x higher member
participation)Sample
Co-Branded
Coupon
Host an
in-branch
tax prep event with local Jackson Hewitt
franchise
Send HTML email to members by CU or CUSG by 1/29/13
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2.
3.
4.
CUSG funds and provides all
marketing collateral: Coupon
statement stuffers, newsletter
articles, email template, etc.
Your members receive a hard
copy coupon via statement
stuffer, in-branch and/or
printing a website PDF
Your members redeem the
coupon at Jackson Hewitt
office and receive an $30
discount
JH/CUSG track all JH coupon
redemptions and provide
report at the end of tax
season
•
Earn cash back on every purchase from over
1,200 retailers!
•
Save 10% on Auto & Home Owners Insurance!
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Member
Rewards
Save up to 60% on moving and storage expense!
Incentives on
every day
Save $160 on first year’s service!
items that help
drive card
Save $15 on every item purchased from flowers,
usage and
gift baskets, spa sessions and more!
membership
Save up to 30% on select Dell computer packages.
value
Dell advantage provides additional 5% gift card
and extra protection for a worry free purchase!
• Free ready-to use marketing
materials including:
•Email blasts
•Newsletter articles
•Take Ones
•E-Statement Artwork
•On-hold Messages
•Statement Inserts
•Logos
•Posters
•Website banners
• Customization and campaign
execution services available
• Monthly newsletter
• Frontline Staff Resource Guide
• National program support
• Prominently display the Invest in America program marketing materials in
your lobbies - posters and take ones
• Publish quarterly IIA article in credit union’s newsletter
• Use IIA poster as a flyer in your new membership packets and SEG
communications
• Utilize provided emails to keep your members informed
• Use the free frontline resource and newsletter to train staff on the
discounts and benefits so they can effectively promote it to your members
• Hand out take-ones at the teller line to reinforce the value membership
• Use the videos created by CU Solutions Group in your digital displays to
encourage members to learn more about Invest in America
• Promote Invest in America on your outdoor electric signs, drive thru wraps
and ATMs
• Use Invest in America website banners to link your website directly to the
Shop America save pages as a savings tool for your members to use.
Place the banner on:
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Home Page
Benefits of membership page(s)
Checking Account pages
Credit and Debit card pages
Mortgage and Home Equity loan pages (to promote the
benefit from Allied & Liberty Home Insurance)
• Online credit card application page
• Insurance Pages
• Create a member discount
page on your website
which lists in detail all the
credit union member
discounts available
including those from IIIA
• Tie the Shop America discounts into your credit union’s marketing
calendar to enhance the promotions you run on your core products and
services to help increase your share of wallet.
• Maintain a strong tie between using the credit union’s debit and/or credit
card to the additional discounts available through Shop America.
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Back to School Promotions
Checking Account Promotions
Credit Card Promotions
Holiday Promotions
Home Improvement Promotions
• Use social media sites to link back to your website pages that promote
Invest in America. Not only will this provide your members with valuable
information regarding the discounts, but links from search engines can
also help increase your rankings in the search engines
• Love My Credit Union has twitter, Facebook and blog sites which your
credit union can use to build its own content calendar.
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Facebook: http://www.facebook.com/pages/lovemycreditunion/76212775567
Twitter; http://twitter.com/#!/LoveMyCU
Blog: http://lovemycreditunion.blogspot.com/
YouTube: http://www.youtube.com/user/LoveMyCreditUnion
Recommend steps for getting started:
• Select the IIA programs that fits your credit union’s goals and
objectives
• Visit http://www.lovemycreditunion.org/Credit-Union-Sign-Up-Forms-147.html to
sign up to support the IIA Auto, Sprint, Member Rewards or TurboTax
programs or obtain a Sprint or Marketing Agreement
• Train staff and distribute frontline staff resource guide (e-mailed the
first of every month to supporting credit unions)
• Provide Invest in America with a link to your loan application page to
make that available from the GM credit union micro site
• Utilize available marketing materials to inform your members
• Curt Belaney
(Connecticut, Delaware, Maine, Maryland,
Massachusetts, New Hampshire, New Jersey,
New York, Ohio, Pennsylvania, Rhode Island,
Vermont, Virginia, Washington D.C., West
Virginia)
800.262.6285 x 543
[email protected]
• Colleen Meek
(Alaska, Arkansas, Arizona, Colorado, Idaho,
Indiana, Iowa, Kansas, Minnesota, Missouri,
Montana, Nebraska, New Mexico, North
Dakota, Oklahoma, South Dakota, Texas,
Utah, Wyoming)
800.262.6285 x 530
[email protected]
• Robert Bearden
(California, Nevada, Oregon, Washington)
800.262.6285 x 751
[email protected]
• Leslie Norush
(Alabama, Florida, Georgia, Hawaii, Illinois,
Kentucky, Louisiana, Mississippi, North
Carolina, South Carolina, Tennessee,
Wisconsin)
800.262.6285 x 542
[email protected]