Transcript Document

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НП АТИКК
Noncommercial partnership
«Krasnodar Region Tourism Association»
(NP«KRTA»)
Main goal:
Development of domestic and incoming
tourism
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NP «Krasnodar Region Tourism Association»
• In order to expand institutional and
organizational alliance of state power and private
sector and to realize socially significant projects
in our region tourism activity, at the initiative of
the Ministry of Resorts and Tourism of the
Krasnodar Region, we organized NP «Krasnodar
Region Tourism Association» at November
2013.
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Our mission
• To increase Krasnodar Region popularity at the
world and domestic tourist markets;
• To consolidate informational flows about tourist
sphere;
• To make synergetic effect from our members
activity.
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Main directions of our activity
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Support of NP «KRTAK» members
- Market promotion of tourism products, services, trade marks of companies and
organizations – members of the Association.
Improvement of normative legal base of tourism activity
- elaboration and cooperation in enactment of laws and other legal acts, aimed at
tourism development in the Krasnodar Region.
Development of regional tourism
- Participation in elaboration of federal target and regional programs of tourism
development
- Improvement of education system, reeducation system and staff professional
development
Advertising and Information
- Development of information resources of the Association, including web portal and
sites of regional departments.
Cooperation
- Cooperation with federal and regional authorities, work in their boards, work groups
and committees
- Development of international cooperation
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NP «KRTA» Members
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Tour operators of the Krasnodar Region;
Tourist agencies of the Krasnodar Region;
Guesthouses, hotels, camps;
Ski centers;
Sanatoria, resorts;
Museums, theaters, sightseeing tour agencies, guides;
Organizations, which represent historical sights;
Specialized educational organizations;
Equestrian, hunting, sport tourist clubs;
Natural areas, wildlife sanctuaries, national parks;
Transporters;
Restaurants, cafes;
Objects of ecological tourism;
Other objects of regional tourism;
Federal operators and other.
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NP «KRTA» Objectives
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Protection of rights and legitimate interests of Partnership members;
Coordination of Partnership members activities;
Promotion of all types of tourism;
Formation of positive tourist image of the Krasnodar Region in foreign countries;
Assistance to Partnership members in the development of free enterprise in hotel and tourist spheres, promotion of
services of tourism subjects;
Formation of business communications and cooperation of organizations and enterprises, interested in further
training and raising of services quality in this sphere.
Presentation of Partnership members interests in national, local authorities, courts, public and other organizations;
Promotion of tourism product at the regional, federal and world market;
Organization and implementation of educational programs;
Participation in the elaboration of tourist services programs, including rehabilitation and health recovery;
Publishing activity;
Elaboration and publication of informational, analytical and expert materials on tourism issues;
Foundation of tourist clubs with themed nights and different bonus programs;
Expansion and actualization of informationl services for tourists through Partnership information resources;
Organization of business missions and participation in Russian and international tourist exhibitions, including
creation of uniform regional information stands, functioning as advertising and information offices, aimed at
organization of presentations of tourist regions, with the attraction of state authorities and all concerned enterprises
and organizations;
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NP «KRTA» performs following main functions:
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It elaborates and establishes conditions of membership in Partnership for entrepreneurship subjects;
It represents Partnership members interests in their relations with national authorities, public authorities of
the subjects of the Russian Federation, municipal bodies in courts;
It represents its members interests on congresses, symposiums, conferences, seminars and different meetings,
which concern issues of hotel and tourism business development;
It makes analysis of its members activity on the basis of information, which they present to Partnership in
the form of reports and in order, established by Partnership internal documents;
It provides disclosure of its members activity, publishes information about this activity in order, established
by Partnership internal documents.
It organizes Partnership members training in form of seminars on management, marketing and advanced
hotel and tourist technologies;
It elaborates professional and ethical standards and rules;
It organizes and holds exhibitions, fairs, competitions and other events in Russia and abroad in accordance
with aims and goals of Partnership;
It establishes Mass Media, makes publishing and informational activity;
It analyses level of business activity at the tourism and hotel market, elaborates corresponding
recommendations, creates databanks, based on Partnership activity, renders consultative and information
services to its members.
It performs other functions, which are necessary to achieve our goals.
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NP
Структура
«KRTA» STRUCTURE
НП АТИКК
NP «KRTA»
BRANCH NP
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BRANCH NP
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NP «KRTA» STRUCTURE
Founders
привет
Director General
NP «KRTA»
General
meeting of NP
KRTA members
Tourist
information
centers (TIC)
Interdepartmental
council
Deputy
Training
center
Departments
Department of
organizational and
consultative work
Department
of tourism
development
Department of
IT
development in
tourism
Department
of educational
programs
Department of
advertising
and publishing
Divisions
Financial
and
economic
department
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Staff
General
Service
Development of
tourist
information
centers(TIC)
NP «KRTA»
Internatio
nal
tourism
Innovational
technologies
and programs
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Scheme of NP «KRTA» work with
entrepreneurial community
and authorized regulator
Authorized body
(regulator)
Tourist
organizationsnot members of
NP
Tourist
organizationsmembers of NP
NP KRTA
NP Branches
Associated
members
Partners
Entrepreneurial community
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Main work directions and groups
1. Judicial, legal support and consulting
2. Work with legislative and executive
national bodies
3. Marketing and promotion
4. Standardization, certification and other.
5. Search and training of stuff
6. Creation and promotion of tourist
products and programs
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NP KRTA Members
Tourism industry
objects
NP KRTA
Group of IT experts
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NP KRTA web site;
Internet
radio
station;
Consultations online;
Educational
programs on-line;
Group of specialistsconsultants, lawyers
Groups of tourism
experts
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Free
consultations:
legal,
economical,
professional industry;
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NP KRTA
Programs
of
development,
elaboration of own
tourism programs;
analytical, marketing
and other researches;
Educational
programs;
Group of publishing
experts
-Almanac
«Тourist
South»;
Digest
«Tourist
reporter»;
- Movies;
- Other advertising
products
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Группы специалистов туриндустрии
Groups of tourism industry experts
Group of monitoring
and marketing
researches
Marketing
researches,
study of external and
internal environment and
its
regular
monitoring. Monitoring
of activities in Krasnodar
Region
and
Russian
Federation, monitoring of
resources use.
Study of sales market,
study of
consumer
properties of goods,
economical
analysis,
motivational analysis.
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Group of tourist
programs and
products elaboration
Elaboration of strategy
and concept of tourist
programs development,
tourist
product
development,
elaboration of routs on
appropriate methods.
Group of educational
programs experts
Increased training for
enterprises of tourist
industry in secondary
special education.
Elaboration of training
programs for specialists of
tourist industry with
universities and training
centers;
NP KRTA
Group of international
tourism development
Development of inbound
and outbound tourism,
organization of business
missions, conferences in
order
to
establish
international contacts, to
exchange of experience
and
advanced
technologies,
the
formation of a positive
image of the tourist
enterprises of Krasnodar
Region abroad;
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Sources of Funding
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member fees;
grants, national programs;
sponsorship;
services (consulting, publishing,
educational programs,business missions,
elaboration of tourist programs,
advertising and other.)
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Advantages of membership
Participation in the
legislative process
Informational base
Background information,
researches, literature,
recommendations
Educational
programms
Consultations
Consultative,
methodical and other
help
KRTA
Competitions
Assistance in
preparation of
tender
documentation.
Exhibitions
Joint participation in
exhibition activities,
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Business missions
Exchange of experience,
search of partners
Training, raising of
professional level, exchange
of experience
Publishing activity
Assistance in the
development of
material and technical
base
NP NKRTA
Development of tourist
programs and producтs
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Benefits for members of NP «Krasnodar Region Tourism
Association»
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1. Association protects its members rights and legal interests.
Consultations: legal, economic, organizational and professional (industry)
(average statistic annual cost for one company a year – 27 thousand. rubles –
for KRTA members - free)
•
2. Membership in Association helps to increase quality of services.
Association assists in further training of employees of Partnership
members : three experts training – average annual cost for one company a
year– 24 thousand rubles.. – for KRTA members - free)
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3. Association gives information support, by presenting information about
changes in legal acts on meetings of members, panel discussions and
seminars; receipt of Association electronic newspaper and magazine –
(average cost for one company a year – five thousand.rubles. – for KRTA
members - free)
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Benefits for members of NP «Krasnodar Region Tourism
Association»
4. Free advertising in both the Association Mass Media (site, printed editions) and
Association Partners. Cost of such expenses for one company may be from few
thousands to few tens of thousands rubles–for KRTA members - free)
5. Benefits for participation in symposiums, conferences, devoted to actual
industry issues, regional and national exhibitions. Economy may amount to 10-20
%.
6. Assistance in the elaboration of programs on tourist services expansion for
tourist companies.
Only these calculations several times cover expenses, born by companies as an annual
fee of 30 thousands rubles.
But there are many other programs as well, which may improve business quality of
every tourist company, raise its efficiency and get complementary financial means.
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Information opportunities of NP KRTA
Almanac «Tourist
South»
Informational base
Background information,
researches, documents,
literature
Recommendations of
experts
Digest «Tourist
reporter»
KRTA
hes
Video, audio
materials
Other advertising
publications (Resort
Olympus)
Electronic virtual
exhibitions
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Internet radio station
NP KRTA
НП
АТИКК
(a kind of RadioSMS)
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ACT OF THE KRASNODAR REGION GOVERNOR
from 27 of May 2010 г. N 400
“About ratification of a long running regional target program
“Development of health-resort and tourist complex
in the Krasnodar Region" for the period of 2011 - 2017 "
• With amendments and additions
ACT OF THE KRASNODAR REGION GOVERNOR
from 11 of October 2013 г. N 1168
ABOUT RATIFICATION OF THE
KRASNODAR REGION NATIONAL PROGRAM
“DEVELOPMENT OF HEALTH-RESORT AND TOURIST
COMPLEX"
FOR THE PERIOD OF 2014 - 2017
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Main tendencies of tourist market development
Strengthening of regional development and foundation of new centers at the
regional tourist market;
Development of IT technologies, web portals and internet sales;
Creation of tourist travel programs and combination of various types of
holidays;
Gradual shift of demand from mass to individual one;
Enlargement and vertical integration of regional, national and international
tourist enterprises;
Growth of demand for qualitative therapeutic services and guided tours;
Growth of sales profitability, succession of international and Russian
experience;
MICE tourism development (business meetings and trips; M. (Meetings),
bonus trips for staff; I. (Incentives), symposiums, congresses and
conferences; C. (Conferences), exhibitions. E. (Events)
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New Types of tourism in the Krasnodar Region
• Krasnodar Region has
long been known as a
center of therapeutic
tourism. Every year about
10 millions tourists visit
the Kuban. The Region
has developed various
new types of tourism patriotic, ethnographic,
wine, ecological and
agrarian tourism and etc.
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In the Krasnodar Region one may
develop all types of tourism
Bike touring
Water touring
Mountaineering
Equine tourism
Therapeutic tourism
Ski touring
Marine tourism
Museum tourism
Ethnic tourism (nostalgic)
Pilgrimage tourism
Hiking
Adventure tourism
Coastal tourism
Flashpacking
Rural tourism
Sport tourism
Ecotourism
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Project of tourist information centers(TIC) development in the
Krasnodar Region
Central TIC
Territorial TIC
Republican TIC
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Project of location of the Krasnodar
Region TIC in Federal Districts
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№
Place of dislocation
Type of TIC
Funding
1.
Krasnodar
central
2.
Goryachy Klyuch
territorial
Subject of the
Russian Federation
municipal
3
Anapa
territorial
municipal
4
Novorossiysk
territorial
municipal
5
Gelendzhik
territorial
municipal
6
Tuapse
territorial
municipal
7
Sochi
territorial
municipal
8
Krasnaya Polyana
territorial
municipal
9
Temryuk
territorial
municipal
10
Yeysk
territorial
municipal
Lago-Naki
ТICs in federal districts and
cities (including):
Moscow
Saint-Petersburg
republican
Yekaterinburg
local
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Novosibirsk
Project of TICs
development in the
Krasnodar Region
and other Regions
and countries,
working in a single
Global computer
network.
local
local
local
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Cooperation with federal organizations
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Expert Council of the Federation Council Committee on Youth Affairs and Tourism;
Expert Council of the Duma Committee on Economic Policy and Entrepreneurship;
Expert Council of the Federal Antimonopoly Service in the field of tourism;
Public Council under the Federal Agency for Development of state border;
Commission for tourism, the hospitality and RUIE industry;
Commission for tourism of the Russian Public Organization of Small and Medium Business
"SUPPORT OF RUSSIA";
Committee of Chamber of Commerce for Entrepreneurship in tourism, resort and recreation
and hotel fields;
Work on a special plan under an agreement with Federal Service on customers rights
protection and human well being;
Coordinating Council on regional tourism;
Expert advice for the examination of investment projects, proposed for inclusion in the list
of activities and implementation within the federal target program "Development of
domestic tourism in the Russian Federation (2011-2018 years)" at the Ministry of Sport and
Tourism of the RF;
Committee of the Russian Union of Insurers in the tourism sector;
Commissions for Tourism Development of the Public Chamber of the Russian Federation.
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NPАТИКК
KRTA
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NP KRTA web site (test)
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Membership and Partnership
• Members may be subjects of entrepreneurial(tourist) activity:
sole proprietors and legal entities.
• Number of founders- 4
• Prospective number of members: more than 300
Prospective Partners:
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Creation of SRO( Selfregulating organization)
«Krasnodar Region
Tourism Association»
(SRO KRTA)
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FIRST STAGE
SECOND STAGE
Noncommercial partnership
«Krasnodar Region Tourism
Association»
(NP KRTA)
предпри
предпри
ятие
предпри
ятие
предпри
ятие
предпри
ятие
предпри
ятие
ятие
enterprise
not less than 25 existing travel
agencies and tour operators, or not
less than 100 professionals,
operating in the tourism industry
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SRO «Krasnodar Region
Tourism Association»
(SRO KRTA)
Board of directors
Disciplinary
committee
Administra
tion
company
Compensation
fund
Control committee
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Founders
LLC «NA Kubani.ru»
Director General: Haiduk Aleksey Ivanovich
Address: 350059, Krasnodar, Vasnetsova Street, Building
20
tel: +7 (861) 211-80-10
E-mail: [email protected], сайт:http://otdih.nakubani.ru/
LLC «Coliseum» Director General,
Maltseva Albina Radikovna
ANO «Scientific research innovation center «New
technologies»
Executive director:
Sutyagin Roman Viktorovich
+7-952-816-14-25, http://www.niic-krasnodar.narod.ru/
Sole proprietor Drynkin
P.S. Director General, Drynkin Pavel
Semenovich
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Thank you for your
attention
[email protected],
[email protected]
• +7 918 399 35 67
• +7 918 172 26 01
• Krasnodar, Sovetskaya Street, World Trade
Center, Building 30
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