Transcript Слайд 1 - УВКБ ООН в Україні

EC VISIBILITY
REQUIREMENTS
LOCAL INTEGRATION OF REFUGEES
IN BELARUS, MOLDOVA AND UKRAINE
WHY IT IS IMPORTANT
Art. 6 UNHCR-EC project contract:
“… Information given to the press, the
beneficiaries of an Action, all related publicity
material,
official
notices,
reports
and
publications, shall acknowledge that the Action
was carried out “with funding by the
European Union” and shall display in an
appropriate way the European logo (12
yellow stars on a blue background)
CONTRACTUAL OBLIGATIONS
CHAPTER 6 (6 PARAS) SPECIFYING OBLIGATIONS
WITH REGARD TO VISIBILITY INC:
 Size and prominence of the EU logo
 Emblems and stickers on the equipment
 Publications +disclaimer – printed and electronic
 Quote of the EC contribution in Euro
 EC has the right to publicize the information
about the project as it deems necessary
CONTRACTUAL OBLIGATIONS
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UNHCR and project partners must
mark project sites, equipment,
publications and events financed or
partly financed by the EU with the EU
logo – COMPULSARY
This concerns all project partners:
international organisations,
contractors and implementing partners
Financial and Administrative
Framework Agreement (FAFA) 2003
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Funding relation between the UN and the EC is
governed by FAFA
Art. 11&6 indicate that the UN should take all
measures to publicize funding or co-funding by the
EU
International organisations should be guided by the
EC visibility guidelines but have some space to
accommodate their own visibility requirements –
always in coordination with the EC Press Officer
UNHCR visibility requirements
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UNHCR logo.
“The project is funded by the European
Commission” + “The project is implemented
by the UN Refugee Agency”.
Balanced references to the role of UNHCR in
the project.
Respect all UNHCR visibility requirements.
EU-UN COORDINATION
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All communication and visibility activities
should be coordinated with the EC
Delegation.
Visibility activities should be documented and
details should be included in reporting
(copies of publications, press releases,
photos of posters, emblems, stickers,
commemorations plaques)
EC Communication & visibility manual
Website:
http://ec.europa.eu/europeaid/work/visibility/i
ndex_en.htm
- Sample communication and visibility plan
- EU visual identity elements
- Templates for communication products
- Definitions and general statements
EU visual identity element: FLAG
The EU flag – must be prominently displayed.
It is the main element of the European visual
identity.
 Pay attention to geometrical description, colour
and background.
 No alterations or additions to be made to flag.
 The EU flag can be downloaded from
http://ec.europa.eu/europeaid/work/visibility/index
_en.htm
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Publications: Disclaimer
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The EU is not responsible for the content of
publications, therefore the following
disclaimer is needed:
“This publication has been produced with
the assistance of the European Union.
The contents of this publication are the
sole responsibility of … and can in no
way be taken to reflect the views of the
European Union.”
Other communication activities
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Press releases
Press conferences
Press visits
Leaflets, brochures and newsletters
Websites and portals
Commemorative plaques
Banners
Promotional items
Supplies and equipment
Public events
Information campaigns
Press releases
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The template (in 4 languages) developed by
RR Kyiv should be used.
List of tips for writing a press release is an
annex to the presentation.
Press release should be cleared with the EC
press office – BEFORE
Leaflets, Brochures and Newsletters
Leaflets: basic information, references, contact
address.
 Brochures: greater details, context, interviews with
stakeholders & beneficiaries.
 Newsletters: regularity, inform on the progress of an
action.
 All templates are available at
http://ec.europa.eu/europeaid/work/visibility/index_en.h
tm
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Banners, stickers and promotional items
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All equipment: “Provided with support of the
EU” – in the operational/local language.
The EU logo should be displayed as
prominently as other partners’ logos.
All promotional items: “European Union” +
key messages, key phrases.
General statement on the EU for use
“The European Union is made up of 27 Member States
who have decided to gradually link together their
know-how, resources and destinies. Together, during
a period of enlargement of 50 years, they have built
a zone of stability, democracy and sustainable
development whilst maintaining cultural diversity,
tolerance and individual freedoms. The European
Union is committed to sharing its achievements and
its values with countries and peoples beyond its
borders.”
Definitions of the EU institutions
The EC visibility manual, annex 4, definitions:
 European Union;
 European Community;
 European Parliament;
 Council of European Union;
 European Commission;
 European Court of Justice etc.
Useful contacts
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http://ec.europa.eu/world
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http://ec.europa.eu/europeaid
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http://ec.europa.eu/europeaid/work/visi
bility/index_en.htm
Samples & templates to be included in
the presentation
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Sample of folders and notepads produced by
RR Kyiv.
Letterhead for the project developed by RR
Kyiv.
Templates for communication products (from
the EC manual): leaflet, brochure, newsletter,
plaque, equipment sticker, promotional items.
THANK YOU
For contacts: Natalia Prokopchuk,
[email protected]