Transcript BNP Paribas Fortis - Risk Intelligence template

Synthetron wisdom of crowds
via evolutionary (propagated) consensus
in online discussions:
experiences and challenges
1.
CROWD SOURCING Synthetron
2.
MODEL
3.
EXPERIENCES
actors activity data big brain
1.
LEARNING AND NEXT
challenges and opportunities
1.
CROWD SOURCING
Wisdom of crowds?
Synthetron helps managers to listen
to relevant stakeholders
via purposeful crowd-sourcing.
The objective is
 to engage participants as change

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subjects to collectively share their
feedback and co-create change
to get deep insights into what really
matters from participants’ view to
accelerate change.
©Synthetron
What is a Synthetron about
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Smart listening
• efficient
• engage large groups
• Feedback to co-creation
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Finger on the pulse
 instant insight in real ideas, feelings &
opinions that matter
 accelerate your change, your implementation
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Applications
Internal stakeholders
• HR
• Strategy and change
• New development
External stakeholders
• Citizens
• Specific stakeholder groups
• (Customers)
The Synthetron crowd source solution
online web
application
Synthetron purposeful crowd-sourcing.
Stakeholders safely discuss with many, from their
own PC online, identifying collaboratively what
matters most to them
via 1 hour smart online discussions :
•
•
evolutionary
discussion
process
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•
•
Instant
short list
of
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top opinions
& ideas
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Moderated around set of well drafted key questions
Anonymous, written, collaborative conclusive of the
public web
Conclusive and scalable thanks to evolutionary
discussion process and special table setting
Participants feel engaged by the interactivity and cocreation
the outcome is a short list of “synthetrons”: those
ideas matter most to participants, ranked by
importance, and the long list of all ideas.
This quali- quant data can be further analysed and
benchmarked as fitted with the Synthetron method
for content, meaning, lab, buzz words, benchmarks,
3H, EBC)
patented
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©Synthetron
It’s easy and engaging. Participants access the online
discussion from their preferred location, write and react,
think and score, guided by the moderator
topic
thinking
A synthetron
(promoted
message
obtained
support)
your score
reading
scoring
Neighbour’s
message
writing
Your message
Your reaction
group
average
score
You can at the demo (4min)
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Instruction film gives participants dynamics
link: http://www.synthetron.com/participants/videos/
Scale and synthesis are solved
Moderated
1 hour 10-1000 participants
on questions that matter
Collaborative filtered
propagation
Share & evaluate ideas
anonymously
Evolutionary propagation
• strong ideas move on
• weak ideas stay at table
Clever table setting
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©Synthetron 2010
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Benefits of social media without disadvantages
Participants are
anonymous
safe space
not about
share of
voice
Writing on
own PC
peers
about
share of
thougths
Discussions are
no
groupthink
Efficient
online
not
public
moderated
focused on
key questions
interactive &
evolutionary
conclusive
Outcome is
engaging
experience of
feedback and
co-creation
short list of
participants’ most
important ideas
ranked by them
long list
all data
Ideas
written
deep insight
•what they say, share
•what they think, feel
important
• buzz words & mindset
•what divides them
©Synthetron
Moderation:
1. Observe content micro level
ghosts”
2. Observe content: macro level
see all synthetrons unfolding
3. Watch the dashboard
real time statistics on activity
4. Moderate
review time/content script
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Instant Report: you know what matters to people on the topics that matter to you
The synthetron list per moderator question Instant print out
By topic
Synthetron
Weight
Content
context
The synthetron with poll graphs
Excel sheet with all data
Get answers from your stakeholders
to your important questions, engage and get deep insight into change forces
Mindset
Outcome
= deep insight
= engagement
Buzz
words
stories
Aligned
convictions
Accelerators
Engaged
Barriers
feelings
Impact
experiences
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Synthetron reinforce your business at different stages of any programm
Listen
& engage
wave
Pre change
Scope
Issue/ solutions
Think tank/ Value Jam
Adjust,
review
Implement/
change
Analysis,
strategy, plan
Early stage
Test
Strategy/ plans/policy
concept
Later stages
Review
Progress/ policies,
implementation
Pressure points
Engagement Mapper
Change Tracker
Understand directly from staff
what they think matters.
Spot early warning signals before
they become a major problem
and find effective solutions.
Understand the level of
alignment and engagement of
staff, identify gaps and use
employees’ own words and
solutions to efficiently
communicate and mobilise
Track and benchmark on a
regular basis the barriers that
are blocking the change
process and identify the
accelerators that can
accelerate progress
Synthetron is RELIABLE and TRUSTED: Clients
with consumers
& citizens
brainstorm
with
stakeholders
& members
within
organisations
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MODEL
MATHEMATICAL MODEL
PATENTED
Scale and interaction leading to conclusions
Moderated
1 hour 10-1000 participants
on questions that matter
Share & evaluate ideas
anonymously
Evolutionary propagation
• strong ideas move on
• weak ideas stay at table
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Conditional propagation : evolutionary process
Different conditions
1. Consensus : Average score
Treshold more or less stringent:
3 levels Targetted, Exploratory,
open
2. Importance: Absolute score
treshold
3. Debate: only agree site
disregard dissenting scores
Different propagation engines
1. Continious propagation
2. Exponential propagation
Build in smoothers
1. Wild card
2. Silent neighbours
3. Blockers dissent
What did
we learn?
Learned from actors: purposeful discussions
Participants
contributor
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•
•
•
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Enjoy, interaction,
Pleased to contribute/ be listened to
Feel safe
A bit to fast, reflection time
Homogenic (employee) versus
heterogenic (citizens)
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•
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New unexpected insights
Very actionable
Risk of platitudes, to high level and not
specific
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•
•
•
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Importance of script
Balance engagement process versus insights creation
Balance feedback, aspiration, cocreation
Breaking lines pitfall
Level of question matters from concept to keep , start,
stop thinking
Balance feel and think
client
moderator
•
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BIG BRAIN ?
LEARNED FROM ACTIVITY ANALYSIS
Database
Example ACTIVITY INTENSITY
Participation size does not matter
Database of participants
activity data
Giving insights
•on how to moderate
•on propagation
•Benchmarks:
•level of consensus,
•depth of consensus
• bipolarity
activity
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20
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Messages per
participant
10
Words per
message
5
0
EN
<100
NL
<100
NL
> 100
gemiddelden
EN
NL <100
<100
NL >
&00
Messages per
participant
15
15
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Words per message
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Example Different activity profiles
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Not about share of voice but about share of
content
Attitudes : extrovert, reflective, vocal or more
observing all actively contribute
•
50
40
30
20
10
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messages
synthetrons
elaborates
elaborates that are synthetrons
caveat: breaking lines in the dialogue space
#

Experience
Concept
discussion
chit chat
policy
beliefs

deep
dialogue
=
=

Experienced
based focused
discussions
knowledge/info

#
BIG BRAIN ? WISDOM
LEARNED FROM CONTENT ANALYSIS
Making Change Work (*)
What 4000 managers,
executives and staff say that
really matters …
©Synthetron
(*) Key findings from a collaborative study Prof. Paul Verdin Solvay Business
School (ULB) /TiasNimbas (Tilburg) & Eric Cabocel Synthetron N.V. with J.
Celens /Synthetron N.V. & F. Faelli /Bain & Co. Benelux . More details can be
found on “MAKING CHANGE WORK-What managers, executives and staff tell
us that really matters” Review of Business & Economics -June 2011
This presentation is a simpler version of presentation of professor P. Verdin
and E. Cabocel at Insead Conference September 2011
Background – The data
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an empirical database of 8000 +verbatims
created by more than 4000 managers and
other employees and supported by 50.000
“votes”
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issued from 90 “Synthetron” online
discussions
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all addressing issues associated with
strategic or organisational change:
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involving 22 companies and some public
institutions –mostly large and medium-size
multinational companies
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©Synthetron
....26 sub-categories of topics that matter in making change work
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Quali Quant data: deep insight from specific analysis
Issue solution map
Mindset
Value map
Individual
Relational
Organisational
Society
values and behaviour
values and behaviour
values and behaviour
values and behaviour
positive
• Open
– to new things
– in communication
• Honesty,
integrity
•
• Coaching, mentoring
• Trust, empowerment
• Recognition
• Fair, Transparent
WLB
• Expertise
Respect for
people and honesty
Values
• Diversity, accept it,
• Learning
• Cutting edge technology
– Non traditional energy
– Innovative, R&D, create
• Professional growth
•
HSE
• Fast
• Growth in size
• Excitement
structure:
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Prestige, proud, recognised
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Solve future energy,
environmental issues,
engaged
Technical cutting edge
innovate knowledge learn
• Customer Value, Cost effective
less The Hague
• Flexible
• Opportunity
• Challenge
• Flexibility
– more risk taking and
discipline
• Virtual, inclusive
Global flexible diverse organisation
limiting
Satisfied towards
Control
complacent
Silo
“Team” is not on top list
Very little use of “we”
• Variety
• Global
Customer ?
Efficient ?
• Simplified process
Bureaucracy
Loss of expertise
little external purpose
Little external purpose
(society)
Goal ?
(company, client)
KSF ?
Little automation
Artificial intelligence tested
no smart solution yet?
Activity profile
3H change level
ECB force
Segmentation
Benchmark
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40
30
20
10
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messages
synthetrons
elaborates
elaborates that are synthetrons
Buzz word
CHALLENGES
Reflection limits and challenges
•real time
• Recruitment
• Cycles of 3-4 min reflection time
• Cross continent
•Anonymity
• safe space- moral dislike
• collaborative filter ethical
•named version
•Breaking lines
•Limits to wisdom
• Surowiecki
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Reflection challenges from experience
•Distribution activity
•Synthetronisation
•Analysis
•Table setting
•Slow time
•Social open application
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JOANNE CELENS
CEO
[email protected]
Joanne
WWW.SYNTHETRON.COM