Transcript Crowdsourcing a Logo

NAW Association Executives Council (AEC)
Summer Meeting
July 14 -16, 2014
Carlsbad, CA
Breakfast and Discussion Roundtables
1
OPEESA Logo Update done in August 2013
Presented at NAW AEC Meeting, July 2014
Many websites to choose from:
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99designs.com
Designcrowd.com
Crowdspring.com
Logomyway.com
Logotournament.com
Mycroburst.com
 There were several others but these seemed to be the
most popular.
FAQs
 Take the time to read the FAQs ahead of time. There
were several tips that were very useful including how
to solicit “creatives” and things that you might want to
avoid.
Cost in Money
The total cost for the new logo was $949 broken down as
follows:
$500 fee to CrowdSPRING
$349 to “assure” the project
$ 50 for basic promotion
$ 50 “tip” for 2nd place creative
$949.00
Cost in Time
 The website has deadlines so that projects actually
have an ending. You can request one extension, wait
until close to the end of your project before you ask for
the extension.
 After the project has been “awarded” you have seven
days to work with the creative. You can request
tweaks, but not complete redesigns.
More Time …
 We had 442 submissions in 12 days.
 I responded to EVERY submission with what we liked
or didn’t like.
 Used “freetranslation.com” to talk with three creatives
after looking them up and realizing English was not
their language.
 Task Force met 3 times, via conference call in the 12
days.
Formats
 When you set up the project you tell them exactly how
you expect to receive the finished project. .eps, .jpg,
etc.
 Also, let them know how you will use it, business
cards, letterhead, website, etc. We did not do as good
a job with this as we should have and will do in the
future.
Privacy
 You can hide your project completely, even going so far
as to make sure it does not appear in any search
engines.
 You can also limit the ability for others to see the
proposed designs completely or you can limit to those
you want to see the designs, or you can simply leave it
open to all. We left it open to all to see.
Ownership
 You own the design. You receive a contract that states
it is not copied from any other source and that it is
yours to do with as you want.
Old Logo
New Logo
Things To Do Better
 Wait until closer to the end of the project to ask for the
extension of the project.
 Be more clear in the initial proposal that we wanted a
limited number of colors in the design.
 Ask for it in black & white as well as color. Also ask for
it with and without the tagline.
 Make sure we let them know we will be embroidering
the logo.
What We Did Well
 Responded to every logo that was submitted so we got
tweaks as requested.
 We invited creatives to participate, the winner was one
we reached out to.
 We had an involved task force that took the time to
review the logos that were awarded stars. (How they
were ranked.)
What We Did Well, continued
 Got buy in from the Board for the final choice. Gave
them four to pick from, there was a tie, sent out the
two that tied, winner was chosen. Ended up being 7 to
5 for the final vote.
 Presented to the membership at this year’s Annual
Meeting. Switched everything during the meeting
including the website, business cards, signage onsite,
etc. Final night dinner table decorations were all “take
home” treasures that included the new logo.
MHEDA’s Nomination
Process
Liz Richards, EVP
July 2014
NAW-AEC Meeting, Carlsbad, CA
MHEDA Demographics and Board
Profile
• Membership
• Board of Directors
• Manufacturers Board of Advisors (MBOA)
Nominee Process - Primary
Objectives
• Improve MHEDA’s Bench Strength
• Inform/Educate Members-at-Large about Board Service
• Engage Members in other MHEDA Activities
Process
• Review Current Board Profile
• Winter/Spring – Promotion to Members-at-Large
• Spring – Candidate Outreach
• Summer – Nominees Recommended
• Fall – Slate Approved – Board/Membership
• Fall – Nominee Orientation Meeting at MHEDA office
Promotion
Q1/Q2
• Board/MBOA Solicitation and Reconfirmation of Service
• Article(s) in MHEDA Publications
• Convention – Promotion during Annual Business
Meeting and GSs
• Candidates will express interest throughout year
Candidate Outreach
Q2/Q3
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Master Spreadsheet
Expectations Document – Board & MBOA
Pre-Call Planning with Nominating Chair, VP and EVP
Outreach/Phone Calls – EVP, Nominating Committee
Post-Call Recommendations
Annual Spreadsheet
Considerations & Approval
• Line of Business, Size of Organization,
Demographics/Geography
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Mirror the Membership
• Executive Committee Approval - July
• Board of Directors Approval - Sept
• Membership Approval - Oct
Finalize Process
• Nominee Orientation Meeting (SPP is major focus)
• Engagement of future potential candidates
• Committee Work – Immediate Engagement
Why Implement a Mobile App?
Lucinda Schofer, COO, NACD
NAW AEC Summer Meeting
July 16, 2014
What an App Can Do for You
Increase Engagement
• Accessible and Real-Time
• Two-way communication
• Activate on actions
Other Benefits
• Creates a Record
• More than just for Events
• You are “with the times”
Case Study – Our Spring Fly-In
Real Time with the App
•
View the
General Schedule
•
Post Pictures or Updates
to the News Feed
Share Tweets
Action - Electronic Leave Behinds
Via App
Via nacd.com
Via Email
Click this
Click this
Click this
Results - Activation
Stats/Results:
- 83% of our attendees used the App
- More importantly -- 40 ‘Leave Behind’ documents
were sent from the app (~27% of our meetings)
- Many more followed our tweets through the App
- Education is key (pre-event webinar, at event,
handout with instructions too)
Looking Forward – www.yapp.us
• App itself is not the end goal – it can be a vehicle
to drive your strategic objectives
• Utilization increases engagement
Questions or Need help in the Future?
Contact us at:
Lucinda Schofer or Caitlin O’Donnell
703/527-6223 or
[email protected] / [email protected]