Transcript Enterprise Strategy, Architecture & Planning

Linking Strategy, Program Management and
Architecture at the Enterprise Level
Chris de Vaney
Chief Architect, National Systems Group
News Limited
Agenda

Overview

Architecture

Project Management

Where it all meets
2
News in Context


News Corporation

Assets of US$55 billion / Revenues US$24 billion

Top 5 Media Company globally

20th Century Fox, BskyB, The Times, Sky Italia, Fox TV
News Limited in Australia

Largest newspaper publisher (70% market share)

120 Brands & Titles, including The Australian, Daily Telegraph, Manly Daily, MX,
realestate.com, carsguide.com, careerone.com
Foxtel, NRL, Fox Studios, Fox Sports, Harper Collins……

20 Operating Divisions, distributed geographically and operationally

13,000 Employees
3
Strategy, Architecture and Projects Group





This group covers the establishment, governance and management of the IT
strategy, program management and architecture (applications and
infrastructure) for News Limited.
Provides overall strategic direction for enterprise wide architecture
Establishes and governs national standards for Project Management and
Architecture
Manages the overall IT program of work for News
Supports Solution Centres, National Infrastructure and Online Services with
overall IT architecture direction.
4
Gartner View – Integration of Disciplines
Strategy
IT Portfolio
Management
Project
Management
Office
Architecture
5
Our Mandate
• Cross “silo” planning and delivery functions working across all national IT functions
National IT Functions/Solution Centres
Media
Sales &
Pre-Press
ERP &
Mainframe
CRM,
Contact
Centre &
Marketing
Circulation
Online
Services
Infrastructure
Enterprise Architecture
Project Management
Business Divisions
(Support and
Operations)
Business Delivery
Strategy
6
Architecture
7
Enterprise Architecture - Mandate

Enterprise Architecture covers the establishment, governance and management
of the application, information, integration and technology architecture for News
Limited.

Provides leadership and is accountable for developing and managing the IT
architecture at all levels

Integration of business, process, application, information, solution,
infrastructure and integration architectures across News Ltd.
8
What is Architecture ?
Strategy
Enterprise wide focus
Business
Opportunity
Business
Strategy
IT Strategic
BluePrint
Technology
Availability
Enterprise Architecture
Planning
Business
Architecture
IT
Architecture
- Processes
- Information
- People
- Locations
- Applications
- Data
- Integration
- Technology
Enterprise
Architecture
“the city plan”
Project focus
Transition Plan
Design and
Delivery
Business Operating Environment
and IT Infrastructure
IT Solutions
System Architecture
“the building design”
Architecture covers Business and IT Architectures, providing the “city plan” for “building projects”
9
Enterprise Architecture – Scope
Responsibilities
Outcomes
• Maintain and publish our reference architecture
• Ensuring that application architecture conforms to
• Define current, transition and future business and
IT architecture for News
• Define the mapping from current to future
architecture
• Plan the application portfolio and utilise our
existing technology platforms, systems and
processes for new purposes
• Create “fit for purpose” strategies for meeting our
enterprise architectural objectives
IT strategic blueprints and aligns with corporate
objectives
• Ensure that data architecture conforms to the
enterprise strategy and corporate models
• Alignment of technology and business strategy
across the organisation to reduce complexity and
Total Cost of Ownership
• Alignment between architecture team, program
management group and solution centre groups
• Custodian of the enterprise architecture portfolios
and repository
• Link program management and architecture
10
Architecture Roles

Chief Architect



Enterprise Architects (4)

Business Architect – Owns the business strategy & end-to-end business process models

Application Architect – Owns the Application Portfolio & Roadmap (also Integration)

Information Architect – Owns the Enterprise and Domain data models

Technology Architect – Owns the SOE, Infrastructure Portfolio & Roadmap
Domain Architects (9)


Owns the IT strategy roadmap, architecture practice management & education, chairs the Architecture
Council and represents Australia to the News global architecture council.
Specialists in key domains – CRM, Print Operations, Digital Media, Content Management, etc.
Solution Architects (40)

Responsible for architecture within projects and programs

Deliver design artefacts to projects within the framework of the PMO methodology

Liaise with Enterprise & Domain architects
11
Enterprise Architecture Time Line 2005-2009
Define IT
Strategic
Blueprint
• Agree principles
• Identify key
changes
• Establish
infrastructure
• Align IT
organisation
Business
Workshops
5 Year
Transition
Plan
• Validated current
and future
architecture
• Identify business
drivers
• Outline high level
plans
• Consolidated
current and
future
architecture
• Develop overall
high level
transition waves
Executive
Prioritisation
• Agree on future
direction
• Sign off on high
level scope and
transition
sequence
Transition
Planning
Workshops
• Refine transition
waves and steps
• Map transition
functions by
division
• Identify
dependencies
Ongoing
Planning and
Prioritisation
• Prioritise projects
• Launch projects
• Ongoing
alignment of
projects with
business drivers
Who
National and
Division IT
Leadership
Team
Business
Leadership Team
IT Solution Centre
Managers
Business
Executives
IT Solution Centre
Managers
IT Solution Centre
Managers
IT Solution Centre
Manager
Architecture Group
CIO and IT
Directors
Business Change
Managers
Business Change
Managers
Architecture Group
Architecture Group
Architecture Group
Our aim is to align IT understanding with business drivers before we execute
12
Enterprise Architecture – Application Roadmap
Status Key: Completed Ongoing Planned Dropped
Finance & HR
FY2005
FY2006
Payroll Cairns
Post, Townsville
AR Scoping/Strategy
Fuj Remittance
Turned off
Distribution
Implementation
Registration
Implementation
AR Rest
Local trades
& services new Online to Print
Site launch
Strategy
NI Technical
Integration
With News Ltd
Carsguide
Online to print
OLAB R5
Print sales
Lead generation
Media Sales
FPD system
Workforce Mgmt
NA Campaigns
Reqts & HL Design
Field Sales
strategy
Data
Warehouse
R3
Combined Subs
& Circ system
Field Sales
Rollout Complete
National Distribution
System
EAI Workflow, Portal,
SOA (Project Based)
MapInfo replace
National Circ
System rollout
National Subs
R3, 4
Customer Data
Integrity
Siebel 7 Upgrade
Subs EAI Enablement
NA Melbourne
Contact Centre
Gosford NAS
DW R7
Data
Quality
Metrics
Connect Integrate
Newsagent
ESB Services
For Subs
Circulation
System
ESB Services
Online R2
NAB - GC
Fujitsu Subs
Turned off
NA Reporting
Upgrade Phase 2
Eloyalty / Telephony upgrade
Circulation
reporting
Single Desktop
& Server SOE
Single Customer
View strategy
Active
Directory
National subs
Rollout 1A,1B
NA Reporting
Upgrade Phase 1
Single Desktop
& Server SOE
(Pilot)
Alpha Subscription
Turned off
New Oracle
Platform
Network Get
Well
DW R3 –
Data Migration
Platform R2 AGAR ADVOL
Data Migration
Platform R1
Infrastructure
DW R1 –
Customer
Analytics
Customer
ODS
NA Reporting
ESB Services
Genera non - NewsNet
Doc Mgmnt
Pilot
ESB Services
OLAB R3
DAM
Strategy
ESB Services
For NA-M
ESB Services
OLAB R2
Data Mgmt
Policies
Siebel 6 EAI
Enablement
ESB Services
For AR
Doc Warehouse
Strategy
EAI Process
Integration
Strategy (SOA)
DW R5
DW R4 – Genera
Reporting
DW R2 –
NA Reporting
Privacy System
Subscription, Circulation, Distribution
ODS Strategy
CC & Media Sales
Reporting
Fujitsu Newsprint
Turned off
Implement QNP
Newsprint
Digital Asset Mgmnt
Pilot
Privacy System
R2
MapInfo replacement
scoping
Siebel 6 De - Configuration
EAI Competency
Centre Rel. 3
DW R6
Data Migration
Platform R3
Solution Outline
Solution Release 1
Subscription Reporting
CRM, CC’s & Marketing
Fujitsu Circs
Turned off
NA Perth
Solution Release 6
National Subs
CRM
integration
NA Arch Review
Alpha Circ,
Dist Turned off
Genera NAA
Genera NAM
Solution Release 4
Siebel 7 capability
Awareness / scoping
Field Sales
Model Pilot
NA Campaigns
Prototype
NA National
Knowledge base
Solution Release 2
Genera
ADL
Solution Release 5
Solution Release 3
NA Adelaide
NA Campaigns
Build & Implement
QST into QNP
Genera
Site CNG
Genera
Newsnet &
OLAB
Genera
News
Mags
Classified Adv
Genera Scoping
CP system
into TB
Genera NAS
Genera
Site NWN
Cyber$ell – Genera
Genera Nat Build
Integration
Scoping
OLAB Rel 1
PST
Alpha Adv
Turned off
Genera
Genera NAB
LDR
& GEE
Genera
QNP,
QST, GCB
OLAB R3
Membership
Mgmt Rollout
Vignette 7
Genera
NewsNet Pilot
Genera
HWT
& HOB
OLAB R4
T&S
Upgrade
T&S
Online to Print
Image/Workflow
strategy
Genera
CP & TB
Carsguide
Upgrade
OLAB R2
OLAB Rel 1
Site 2
Genera PST
Digital Rights
Mgmt
NewsPix &
Image Library
Archive
CareerOne (C1)
Re- Launch
Membership
Mgmt Strategy
C1
Upgrade
Multimedia
Deployment
C1
Online to Print
Archive System
Upgrade
Migrate DT
To SS
Future
State
Fujitsu Adv
Turned off
Genera NAP
NI Infrastructure
Upgrade
Multimedia Strategy
Carsguide
Upgrade
Fujitsu AR
Turned off
Enterprise GL
Technical remediation for NWN GL and AR
News.com.au
Network
Redesign
Online
AR LDR
Deploy AR v2 to
national instance
AR Build V2
FY2009++
Alpha AR
Turned off
AR HWT
AR CNG
AR NWN
AR NewsNet
FY2008
Mainframe Payroll
Turned off AR QNP
Payroll Rollout
Complete
AR V2 scoping
AR Build V1
Technical remediation for NI and News magazines
Distribution Strategy
Media Sales
FY2007
Payroll QNP, Gold Coast,
Quest
Payroll NWN
EAI Competency
Centre Operations
BPM Framework
Enablement
ESB Services
Genera
NewsNet
EAI
Competency
Centre Rel.2
ESB Services
Online R1
AMC EAI Backbone
established
EAI Backbone
established (VAX,
Siebel, JDE, Fujitsu)
EAI Data
Integration
Strategy
Version 3 draft 12/10/2006
13
Project Management Office
14
Project Management - Mandate

The Program Management Group manages the overall IT program of work for
News Ltd. This group is responsible for:


Setting standards and methodologies for the efficient delivery of programs and projects to
the organisation
Building project management capability to support project managers in News Ltd

Implementing project portfolio management processes to support business and IT alignment
of strategic objectives

Managing the project pipeline and support resource planning

Managing and supporting the delivery of all capital program across national and divisional IT
areas

Providing project mangers to lead projects in accordance with the project delivery
methodology (integration, scope, time, cost, quality, people, communications and risk) to
ensure the highest level of business success
15
Program Management – Key Initiatives
Key Initiative
Methodology & Principles
Portfolio Management
Building Capability
Project Governance
Description

Implement a standard project management methodology

Apply standard templates, tools and procedures to projects

Forum to prioritise and select projects against opportunities,
risks & resources

Monthly executive review, prioritisation and direction

Single consolidated view of project status reporting

Delivery project management training

Implement methods and tools to support project managers

Consistency in project governance structures

Functional steering committees and project control groups

Escalate issues/risks in time for corrective action

Testing Strategy
Consistent reporting format at every governance level

Implement a standard testing methodology for all projects

To standardise test planning and estimation for projects

To standardise resource planning and allocation of test resources
16
Methodology & Principles
Program Management Office
Portal
Project Reporting
Projects Highlight Report
Proj
1. Executive
2. Senior User
3. IT Owner
Project /
Program Name
Code
Start
Date
Finish
Date
% Complete
10-Jan-05
Last Updated:
----------------------------- Current Status ------------------------------
Comment
Last
Report
This
Report
Bus Case
Scope
Deliver
ables
Schedule
Resourcing
Budget
Risk
76%
77%
OK
OK
OK
OK
OK
OK
OK
Last Health Check
Date / Score
Project
Manager
Last
Updated
Gemini
1.Alan Calder
Gemini - Gemini Support & 2.Stephen Hollings
GM 2 Closure of current versions 3.Murray Kraa
GM 4a
1. Alan Calder
2. John Pittard
3. Murray Kraa
Siebel 7 Upgrade
Scoping Only
GM50
GM51
GM5
61
26-Apr-04
1. Mark Bruer
2. Olivia Takats
3. Stewart Kirk
National Subscriptions
29-Mar-04
1. Mark Bruer
NWN Interim Subscriptions 2. Mark Weston
3. Stewart Kirk
System Implementation
01-Mar-04
21-Jul-04
1. Stephen Hollings
NewsAdvantage Telephony 2. Jill Jetson
01-Nov-04
Routing ELoyalty Suite
3. Murray Kraa
Upgrade Phase 1
1. Stephen Hollings
NewsAdvantage Melbourne 2. Alan Calder
3. Paul Housiaux
Implementation
01-Aug-04
30-Nov-04
30-Nov-04
65%
100%
OK
OK
OK
OK
OK
OK
OK
03. and 10.12.04 No reported change in
progress
26.11.04 No reported change in progress
19.11.04: Siebel still working on patch for bug
in .310 release.
10.12.04 Project proposed to be closed.
Proposal needs to be discussed.
03.12.04: MK/AC reviewing BearingPoint
documents with a view to building PID for next
stage. Subprojects running to provide input into
10.01.05 BRS signed off by the Business.
Scope is locked down, and in Change Control
mode.
Re-baseline of schedule yet to be agreed upon
by Business.
22.10.04: Project Implementation Successful.
PIR to be completed. Operational Handover
complete.
15.10.04: All pre-go live activity successfully
completed. Steering committee agreed for start
10.01.05 Project scope signedoff by
PSG.Scope Change requests raised and
approved by PSG with minimal impact to
project budget and timeline
17.12.04 Project scope continued review17/12/04: Project initiation complete; most
activity sheduled for 2005 and leading into
2006.
building construction (noted as 18%) the
project is still in planning phases
31-Mar-06
44%
TBD
OK
3
3
1
2
2
2
16-Oct-04
99%
99%
OK
OK
OK
OK
OK
OK
OK
31-Aug-05
25%
28%
OK
OK
OK
OK
OK
OK
OK
30-Sep-06
TBD
TBD
OK
OK
OK
3
OK
OK
3
TBD
32%
TBD
2
2
2
1
1
2
1
10.01.05: Project Manager starting today,
report expected next week.
17.12.04: Project Manager appointed, Status
report expected next week.
10.12.04 New project manager to be
10.01.05: Development on all Adelaide
requirements completed and ready for UAT
next week.
17.12.04: Development on all Adelaide
requirements completed and ready for UAT
Program Dashboard
Methodology
TBA
Murray K
TBA
TBA
Murray K
TBA
TBA
Paul M
10.01.05
TBA
(39)
Mod Prob
Success
19Sep04
Michael B
(39)
Mod Prob
Success
19Sep04
Glen B
10.01.05
TBA
Project
Budget
X
$500k
Y
$700k
Z
$250k
AA
$440k
Status
Phil O'B
TBA
Media Sales
GM-3
1. Stephen Hollings
2. Alan Calder
3. Gary Mckenzie
Online Ad Booking
01-Aug-03
Arthur D
10.01.05
Circulation
1. Mark Bruer
2. TBA
3. David Mitchell
Connect JV
7
15-Dec-04
95%
97%
OK
OK
OK
3
3
OK
3
01-Feb-04
28-Feb-05
60%
65%
OK
OK
OK
3
OK
OK
OK
10.01.05: No change - Testing progressing.
17.12.04: Testing in progress - as expected
this has generated required development.
10.12.04: Break-Fix
The replacement of Roscoe (a CA product) that
19-Jul-04
19-Apr-05
55%
65%
OK
OK
OK
OK
OK
OK
OK
10.01.05: No change, milestone 3 UAT in still
progress.
17.12.04: Milestone completion dates revised,
over-all project completion date should not be
affected.
15-Apr-04
15-Apr-05
46%
43%
OK
OK
3
3
3
OK
OK
10.01.05: Due to a lack of business resources,
QNP roll-out has been put on hold. Data
collection now commencing for Adelaide.
17.12.04: Awaiting NWN feedback on
enhancements to extraction; QNP data
01-Nov-03
TBA
Margaret L 10.01.05
TBA
Mainframe
40
Mainframe Job Submission
1. Alan Calder
2. TBA
3. David Mitchell
News Machine Stabilisation
60
1. Alan Calder
2. TBA
News Machine Stabilisation 3. David Mitchell
TBA
Roger H
10.01.05
Roger H
10.01.05
Marissa L
10.01.05
TBA
TBA
TBA
Privacy
9
Privacy Systems Rollout
RED: Critical
1. Stephen Hollings
2. Craig Watt
3. David Mitchell
BLUE: Problem
Yellow : Some Issues
TBA
TBA
White: OK
Project Control Register
Program Control Register
Scope Management
CAPEX & PID register
Budgets& Plans
Portfolio Management
High
Differentiators
Issue & Risk Register
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QA: Healthchecks & PIR
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Resource Management
Dependencies & Milestones
17
PMO Methodology
18
PMO Methodology – Solution Outline
19
PMO Methodology – Solution Delivery
20
Integrating PMO and Architecture –
Increasing Project Success Ratios
21
Portfolio Management



Application Portfolio

All current applications (c. 230) with details of functions provided, application interfaces &dependencies,
OS & platform dependencies, instances hosted, lifecycle status, etc.

Maintained in DB with updates on a monthly basis. Reports & documents generated & placed in PMO
portal
Project Portfolio

All projects underway and planned for the current + next 4 financial years (c. 35 current/180 planned)

Maintained in DB with updates on a weekly basis. Project artefacts, reports & documents available from the
PMO portal.
Integration Portfolio


All application services & integrations current in the Enterprise Service Bus environment or registered by
projects. (c 1200)
Infrastructure Portfolio

Records all Computers, Networks, Operating Systems, etc. current in the News environment or planned in
the next 3 financial years.
22
Where it all comes together….

Architecture and PMO manage towards the strategy

Architecture deeply integrated in PMO Methodology


Enterprise components, models, patterns, etc. are mandated deliverables in project artefacts
where required in key areas

All project solutions are subject to architecture review

Solution Architecture deliverables subsumed within the PMO methodology
PMO acts as conduit for Architecture referrals

PM council raises issues requiring EA team involvement

Architecture reports changes and issues to the PM council

PMO tracks activities and issues across all tracks
23
Benefits
Architecture and PMO Alignment



Single point of reference for projects

Single understanding of both strategic and tactical directions

Change control across the enterprise
Keeping the Strategy relevant

Common understanding of the business strategy & needs

Able to track the strategy against the real-world picture

Easy to identify and control strategy change
We can Plan Strategically and Deliver Tactically

Iterative delivery on long-term projects

Higher potential for re-use of common technology solutions across projects

More effective use of enterprise data and integration architectures across projects

Projects now share integration points at the enterprise level – 1st move towards SOA
24
Experience


Enterprise Architecture needs to be closely aligned with project solution
architectures

Explicit mappings from enterprise to solution artefacts

EA “cherry-pick” key technology solutions evolving in project space
Portfolio Management – It’s not just projects anymore



Application, Project and Infrastructure portfolios need to be kept synchronized
PMO needs to own the project methodology

Management and conformance are absolutely necessary

Architecture needs its own artefacts managed in the methodology framework
Strategy will change – be prepared to manage and control it
25
Annexe
Where we fit in
Divisional IT
This role is the key link
between the divisions
and National IT groups.
The Divisional IT groups
will operate as part of
both the News Ltd
National IT team and the
local BU management
team. They will have
prime accountability for
E2E delivery of national
projects into their BU
plus accountability for
projects which are
agreed to be constrained
to a single BU. They will
manage the delivery of IT
services to their BU (via
local and national IT),
ensuring delivery meets
business SLAs and
commercial
expectations.
National Systems
National
Infrastructure
Strategy,
Architecture and
Projects
Online Services
This role manages
This role includes
This role covers the
software development,
establishing and overseeing
design and delivery of
This the
area
covers the establishment, governance
and
configuration and
voice, data and
‘online’ products and
management
the IT strategy, program
support for National
infrastructure of
architecture
services for both News
systems. Provides
and
standards
for
News
Interactive and other News
management and architecture (applications and
leadership and direction
Limited. This network and
Ltd divisions. OS will
infrastructure)
for
News
Limited.
for News Ltd on the
infrastructure architecture
operate as part of both the
future use of applications
will support the overall IT
News Ltd National IT team
 Provides
direction for enterprise
that will assist in
architectureoverall
developedstrategic
by
and News Interactive.
providing a competitive widethe
Director Strategy,
They will design and
architecture
advantage. Under the
Architecture and Projects.
deliver ‘online’ solutions
overall direction of the  Establishes
Develop, implement,
within
the overall
and governs national standards
for
Director Strategy,
operate and support
architecture established
 Project
Architecture and
national Management and Architecture
for News Limited. They
Projects, provides
telecommunications
will work closely with both
the
overall IT program of work for
application-specific input Manages
networks and
platforms.
theNews
National Systems
to the overall strategic
Manage the performance
Group and National
architecture for News  Supports
and serviceSolution
delivery of Centres, National Infrastructure
Infrastructure Group to
Limited.
national
infrastructure
establish an ‘online’
and Online Services with overall IT architecture
service providers to ensure
architecture for News Ltd.
direction.
services levels are achieved
They will provide
and commercial terms met.
leadership and direction
Negotiate and manage
on the future use of
contracts with external
‘online’ technologies and
suppliers ensuring SLAs
platforms.
and commercial terms are
met.
27
Enterprise Architecture - Mandate
Strategy
This group covers the
establishment and
management of the
national IT strategy as
well as national and
divisional IT plans. It
defines the approach,
process, standards
and manages the
ongoing IT planning
process for News
Limited. It also sets
standards and
manages the internal
processes used by IT.
Translation of
organizational strategy
into portfolio of
executable programs.
Program
Management
The Program Management Group
manages the overall IT program of
work for News Ltd. This group is
responsible to deliver:

• Set standards and methodologies
for the efficient running of
programs and projects to the
organisation.
• Build project management
capability to support project

managers in News Ltd
• Implement project portfolio
management processes to support

business and IT alignment of
strategic objectives.
• To manage the project pipeline
and resource planning
• Manage and support the delivery
of all capital program across all
national and divisional IT areas by
establishing,
• Provide project mangers to lead
projects in accordance with the
project delivery methodology
(integration, scope, time, cost,
quality, people, communications
and risk) to ensure the highest
level of business success.
Application
Architecture
Integration
Architecture
Data and
Information
Architecture
This role covers the
This role covers the
definition and
establishment, governance
implementation of a
and management of the
enterprise data
enterprise architecture
Enterprise Architecture
covers the establishment,
architecture and
(applications and
strategy. Covers the
governance andinfrastructure)
management
of
the
for News
establishment of critical
application, data
andThis
integration
architecture
for
Limited.
group will provide
data management
News Limited. strong leadership and is
methods and
accountable to develop and
capabilities that will
Provides leadership
and is accountable
for
managing the entire IT
support the business
developing and managing
entire
strategies and IT
architecture andthe
integration
of architecture
technology
process, data process,
/ information, application,
Integration of business,
transformation/integrati
solution, infrastructure and
information, solution,
infrastructure
and
integration
on strategies.
Provides
integration architectures
advisory
based
architectures across
News
across News
Ltd.Ltd.
This group
services to projects.
will develop and promote the
Establishes common
enterprise architecture,
data standards, tools
principles, processes and
and models. Works with
standards and perform
the application and
research for technology
integration architectures
to ensure a holistic view
solutions, guidelines, and best
of the enterprise
practices; function as an
architecture.
advisor regarding architecture
governance and compliance
across the enterprise.
28
Enterprise Architecture – Application Future
State
New Media
Portals
Online Media
Hosting of
News Ltd
Websites
Masthead Websites
Wholesale/
Consumer content
re-sale
Customer Relationship Management
Digital Asset Management
Editorial
Text
Normal
Advertising
publishing
Pre-Press
Backbench
Newsprint Supply
Sub-editing
Spare parts &
maintenance
Create Plates
Manage Ink
Press Control
Monitoring
Web
Graphics
QA Process
Editorial Inserts
Business Pillars
Advertising
Page Layout
Newsprint Usage
Ad Booking
Configure Press
Page Reception
Comp. Assembly &
Tracking
Control Colour
Production Control
Copy Chasing
Reporting
QA Process
Circulation Billing
Marketing
Reporting
Features
News Medianet
Reporting
Trade Marketing
Ad Build
Pre-Press
Workforce Management
Pre-Press
Payments
Manage
Subscriptions
Manage
Newsagents
Pre-Press
Digital Asset Management
Integrated Analysis
Workforce Management
Campaign Strategy
Events/
Sponsorship
Campaign
execution
Promotions
Newspaper &
Education
Telemarketing /
Campaigning
Suburban Distribution
Document Management
Distribution Area
Customer
Relationship
Management
Customer Relationship Management
Subscriptions
Billing
Marketing
Customer Relationship Management
Customer Relationship Management
Workforce Management
Manage Delivery
Agent Territory
Contract
Management
Campaign
execution
Promotions
QA Process
Truck Loading
Reporting
Newsagent Orders
Distribution
Paper Assembly
Reporting
Products & Offers
Manage Returns
Pricing
Page Transmission
Campaign
Execution
Subscriptions
Manage Routes &
Distribution
Manage Supplies
Classfied Ad
Delivery
Credit Control
Campaign Strategy
Digital Asset Management
Management
Reporting
Electronic Page
Imaging
Marketing
Campaign Strategy
Delivery Agent
Interactions/
Communications
Inserts
Contract
Management/
Rebates
Pricing
Material Collection
Readers/Circulation
Newsagent/Circulation
Ad Billing
Page Creation
Design
Reporting
All groups
Classified/ Display
Pagination
Wire
Photo
Enhancement
Business Architecture
Future State - Level 2
Classified Ad
Taking
Subscriptions
Internal/ External
Press Sites
Wire
Photos
Normal
Editorial
Management
Production
Production
Content Creation
Management of
outsourced sites
Management
Inserts
Walkers
Workforce Management
Customer Relationship Management
Document
Management
Payments
Integrated Analysis
Document Management
Finance
NewsPrint
Financials
Analysis
Document Management
Customer Relationship Management
Statement
Generation
Purchasing
Debtors AR
Sundry AR
Credit Control
Reporting
Inventory
Maintenance
Petty Cash
Monitoring &
Reporting
Fixed Assets
Employee Expense
Purchasing
Payments &
Remittance
processing
AP
Budgeting,
Forecasting &
Consolidation
Inventory
Management
GL
Administration
Cross-Pillar Functions
HR
Payroll
Office Services
Reporting
Security
Customer Relationship Management
Manage customers
Sales Force
Automation
Identity
Management
Librarian
Retrieval
Retail Shop Fronts
Management
New Business
Strategies
Manage
Interactions
Digital Asset Management
Storage
Buildings
Document Management
Workflow
Rights
Management
Fleet Management
Workforce Management
Manage resources
Incentive
Management
Document Management
Travel &
Accommodation
Management
Legal
Legend
Business
Pillar
Pillar
Function
Cross-Pillar
Function
Integrated Analysis
Reports Archive
Analysis
Statement archive
Drawing name: Future
Filename: Business Architecture - Current & Future State v17.2.vsd
Document Type: Enterprise Architecture
Status: Draft
29
Program Management - Mandate
Program
Management
Strategy
Application
Architecture
Integration
Architecture
This group covers the
This role covers the
This role covers the
Group manages
overall IT
establishment and The Program Management
establishment,
governance the
establishment,
management of theprogram of work for News
andLtd.
management
of the is responsible
governance andto
This group
national IT strategy as
application architecture for management of the
well as national anddeliver:
News Limited. To provide
application architecture
divisional IT plans. 
It Set standards and methodologies
strong leadershipfor
and the
be efficient
for News Limited.
delivery of
defines the approach,
accountable for developing
To provide strong
the
organisation
process, standards programs and projects toand
managing
the entire
leadership and be
and manages the
application architecture and
accountable for
 Build project management capability to support project
ongoing IT planning
integration of process, data developing and
process for News managers in News Ltd
/ information, solution,
managing the entire
Limited. It also sets
infrastructure and
application
 Implement project portfolio
management
standards and
integration
architectures processes
architectureto
and
manages the internal
News Ltd.
integration
of process,
support business and IT across
alignment
of strategic
objectives
processes used by IT.
data / information,
 To manage the project pipeline and supportsolution,
resource
Translation of
infrastructure
organizational strategy
and integration
planning
into portfolio of
architectures across
 Manage and support the delivery of all capital
program
across
executable programs.
News
Ltd.
national and divisional IT areas

Provide project mangers to lead projects in accordance with
the project delivery methodology (integration, scope, time, cost,
quality, people, communications and risk) to ensure the highest
level of business success
Data and
Information
Architecture
This role covers the
definition and
implementation of a
enterprise data
architecture and
strategy. Covers the
establishment of
critical data
management
methods and
capabilities that will
support the business
strategies and IT
technology
transformation/integr
ation strategies.
Provides advisory
based services to
projects. Establishes
common data
standards, tools and
models. Works with
the application and
integration
architectures to
ensure a holistic view
of the enterprise
architecture.
30
Portfolio Management - a framework to prioritise
projects by balancing tradeoffs against business
opportunity, risks and resources
1. The Process
Idea Definition & Development
Approval &
Prioritisation
Feasibility Study - Business Case & Project Estimates
The Framework
Process
Skip to step 4 if solution forms part of existing IT architecture.
2.
Approv
al Gate
1
3. Scope,
Requireme
nts and
Planning
Approval to
develop Business
Case
Good Idea
Definition
3a.
Approva
l Gate 2
3b. Conduct
RFP &
Select
Vendor
5.
Approva
l Gate 3
4. Prepare
Business
Case
Approval to issue
Request For
Proposal (RFP)
Project
Start
• Capture the business needs
Approval to
commence
project
• Align IT and business
delivery priorities
2. The Tools
• Develop business cases
SUBS
Accounts
Receivable
Workforce
Management
Mainframe
Risk
Mitigation
Siebel 6/7
O
Optus
Churn
Dogs
Good Idea
Definition
Low
Suburban and
Regional
Websites
Conduct
RFP &
select
vendor
MEL/HWT
*Data/Inform
ation
Architecture*
Building Blocks
Editorial
Feed –
Make
Good
Complex
Inventory
Asset Mngt
System
Newsource
Library Tools
Upgrade
Project
Name
$?k, $?k,
Owner
SYD/NWN
BRIS/NT
Circulation
Scoping
I
Scope,
Requireme
nts
& Planning
SA/WA
Project
Name
$?k, $?k,
Owner
4
3
Prepare
Business
Case
Seeking
Endors
ement
Project
Name
$?k, $?k,
Owner
Months
(Typically)
2
Business
Sponsor, CIO, IT
Directors
Media Sales –
Display
R
Low Hanging Fruit
Migration Gold Coast
to NA
Business
Sponsor, CIO, IT
Directors
Differentiators
NA Melbourne
• Resolve project conflicts
and dependencies
Project Pipeline
Business Change
Mgr, Solution
Centre Mgr, PMO
High
Project Prioritisation Matrix
Endorsed
Project
passed to
PMO
Project
Name
$?k, $?k,
Owner
• Manage the integrated
program view
1
Simple
Ease of Implementation
31