Transcript UK Charitable Giving 2010 Trends and Characteristics

Corporate Social Responsibility in
the UK
Bill Fryer & Philip Mantom
Sopot May 2012
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Definition
Key Messages - Benefits to Business
Business Examples
Benefits to Local communities
Key Messages – how to sell it
Charity Examples
Any Questions?
Definition
Corporate social responsibility (CSR) is about
understanding your business' impact on the wider
world and considering how you can use this impact
in a positive way. CSR can also be good for your
bottom line.
Business Link http://www.businesslink.gov.uk
Key Messages - Benefits to Business
(from Business Link )
Reputation
Competitive Edge
Compliance
Key Messages - Benefits to Business
(from Business Link )
Investors recognise CSR and are more willing to finance you…
If you tell them about it!
Business Example 1
Business in the Community ( BITC)
BITC is a business-led charity focused on promoting responsible business
practice. We ask our members to work together to transform communities
by tackling issues where business can make a real difference. They offer
our members practical support to help them to integrate responsible
business practices wherever they operate Business in the Community was
set up in 1982 and now has over 830 members many of them FTSE 100
companies.
They are the largest and one of the oldest national business-led coalitions
dedicated to corporate responsibility. It is part of the Prince of Wales
charities
http://www.bitc.org.uk
Business Example 2
Business in the Community ( BITC)
Flagship programme
Seeing Is Believing
The programme was born in 1990 from a simple but powerful idea: to help business leaders
see for themselves what a difference responsible business can make. Today, it is a recognised
responsible leadership network counting over 8,000 alumni and hundreds of
participants every year, because leading responsible business has never been more
important.
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It offers unique learning experiences for senior business leaders looking at today's
key responsibility issues. Topics include:
Environmental Sustainability
Marketplace Behaviour
Workplace and Employees
Education and Young People
Employment
Enterprise & Renew
Business Example 3
Business in the Community ( BITC)
Flagship programmes
Visioning the Future
By 2050, 9 billion people will be living on this planet.
Continuing with business as usual will mean that 50% will be living in poverty or dispossessed.
Will your products survive and thrive in this context? Will they help or hinder the pursuit of a
quality, modern and sustainable life for all?
Visioning the Future can help you take action now and help you innovate a positive role for your
business in the future
Business Example 4
A Business Example Capgemini
A global company with significant business partnerships, Capgemini is committed to maintaining and
promoting world-class standards of business integrity. Our company values, which incorporate the
principles of corporate social responsibility (CSR) and sustainability, guide our relationships with clients,
employees, and the communities and environment in which we operate. Our approach to sustainability
addresses both our environmental and social impacts, supporting our vision to remain an employer of
choice, while meeting client demands for socially responsible partners. OUR SIX PILLARS ARE:Environment
Recognizing our impact on the environment and working to minimize it
Community
Channelling our time, energy and creativity to ensure significant and long-term positive impact in the
communities in which we work and live
Our Clients
Delivering long-lasting value and supporting our clients in achieving their sustainability objectives
Our People
Demonstrating our commitment to corporate social responsibility to our employees
Our Suppliers and Business Partners
Demonstrating commitment to sound and sustainable procurement procedures
Leadership, Values and Ethics
The way we work and behave
http://www.capgemini.com/about/corporateresponsibility/
Key Messages – how to sell it
The Basics
• Why do it?
• What to expect from it
• How to start
Groundwork and Dulux
‘Let's Colour'
Matching need to company
The local community celebrated the painting over
the last month to transform a row of drab shuttered
shops into a vibrant coloured precinct with paint
supplied by Dulux.
Laura Knight, Brand Manager for Dulux commented, “The Dulux Let’s Colour
Project is all about bringing colour to peoples lives by transforming local
communities in a real and inclusive way. The Chalvey [Slough] shopping
precinct is a great example of how colour can uplift and bring the community
together. It’s been great to see so many local people get involved and I’m
sure the final result will be something to be proud of.”
Indirect Funding or
Charity of the year
Contributions from;
•The Lichfield Festival
•Heart of England China Painters
•Bosworth Business Management
•Lichfield Chamber of trade and Commerce
Adopted by Tempus Ford as charity of the year
Thank You for Listening
Any Questions?