Transcript GOODWINE BUCURESTI-2009 TARG INTERNATIONAL DE VINURI

International Wine Fair
the 2nd edition
12th – 14th of March 2010
World Trade Plaza
Pullman Hotel
BUCHAREST
GOODWINE BUCHAREST 2010
Review of the first edition of
GOODWINE, 2nd - 4th of October 2009,
World Trade Plaza, Pullman Hotel,
Bucharest
The first edition of International GOODWINE Fair enjoyed
succes, with over 3,000 proffesionals, connaiseurs and wine
lovers visiting the exhibition during the three days . Among
them were sommeliers, tasters, managers of bars and
restaurants, wine industry managers, business people,
ambassadors, consuls, journalists.
Visitors could taste during the exhibition premium wines
offered by the exhibitors, one of them launched at
GOODWINE.
Also, visitors watched over the three days, the cooking
demonstrations and received suggestions for matching wines
with food from sommeliers.
GoodWine exhibitors came from Romania, Italy, Chile,
Slovenia
and
Bulgaria.
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
International
presents:
GOODWINE
Fair
•
Premium wines
•
Modern equipment and technologies
•
Wine books
•
GOURMET Zone - fine quality foodstuffs,
delicacies
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
2010
GOODWINE BUCHAREST 2010
Concept
•
GOODWINE is the only specialized wine fair
from Bucharest and also the place where
business opportunities are gathering under the
same cupola.
•
Visitors and exhibitors would find to
GOODWINE more than a gathering of wines
existing on the Romanian and International
market. Tasting and the new comers on the
Romanian market will fulfill the ambient of the
exhibition.
•
GOODWINE is the opportunity to see, to taste,
to compare and why not, to choose from a rich
collection of wines.
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Concept
The
second edition of INTERNATIONAL
GOODWINE Fair aims to:
• To present the most complete premium wine offer
existing on the Romanian and International market
• To ensure a friendly environment the exhibitors to
help them to enrich their business contacts
• Experience and expertise: meet the main
Romanian wine producers who can share from their
experience and expertise in choosing the first
quality wines as they are already doing for
wholesalers, retailers, sommeliers but also for the
individuals who are looking for premium wines’
unique bouquet
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Concept
Each guest will receive a special tasting glass
according to international norms.
The tasting glass will be offered
to visitors with a support, and their price will be
included in the entry ticket’s price.
Also, the spring edition GoodWine Fair will
take place before the Easter, offering to wine
producers the opportunity to promote their oenoturistic
offers.
The Goodwine organizers will offer to the
exhibitors the opportunity to sell their wines in a
shop at the fair entrance.
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Info exhibitors
•
Attending GOODWINE offers exhibitors the opportunity
to promote their products directly or to launch new wines,
but also to see what the competition have to say.
•
The presence at GOODWINE brings exhibitors a plus for
their image and the brand awareness on the local wine
market.
•
A plus not to be forgotten for the exhibitors partners is the
opportunity to advertise through various media chancels –
TV, papers, magazines, radio, internet, outdoor, at a lower
cost than a traditional advertising campaign.
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCURESTI 2010
Our Exhibitors Target
Wine producers from
Romania and abroad
Wine importers
Wine distributors
from Romania and
abroad
Gourmet Shops
Representatives of
restaurants, bars
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Info visitors
Why should you be visitor at GOODWINE
BUCHAREST 2010?
•
Because you would have the advantage to find in
single place a large number of wine assortments
•
Because you will get information
and
recommendations directly from the most advised
people in the wine industry
•
Because you can contact and start doing business
with wine producers and importers from
GOODWINE 2010
•
Least but not last, your taste will be delighted by
the bouquet of high quality wines and discover
new ones.
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Our Visitors Target
connaisseurs
representatives
of restaurants,
bars
sommeliers and
proffesional tasters
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Exhibitor built-up stand package
•
Octanorm-type walls on the outline;
•
Table;
•
Chairs ;
•
Spotlights;
•
One 220V plug-in;
•
The company name on the fascia board;
•
Carpet;
•
Invitations to the exhibition;
•
Listing with contact details in the exhibition
catalogue;
•
registration in the list of participants on
www.goodwine.ro
•
The event photo cd;
•
Exhibitors badges.
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Promotion options
Posting logo on the self-adhesive arrows, guiding
the visitor on the fair corridors, towards your stand
(20 cm-long each, placed every meter). The price
is per piece.
Personalized bookmark to be inserted in the event
official catalogue.
Presentation kits, brochures, catalogues
distribution through the exhibition area Info desk or
with two client’s hostesses;.
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCURESTI 2010
Event schedule
First day – Friday, 12th of March 2010, 10.00 A.M. – 18.00 P.M.
2nd day – Saturday 13th of March 2010, 10.00 A.M. – 18.00 P.M.
3rd day – Sunday, 14th of March 2010, 10.00 A.M. – 16.00 P.M.
First day of International Wine Fair will be
dedicated to HORECA specialists, associations and
organizations in wine industry, journalists.
Will be invited the sommeliers, representatives of
restaurants, bars and hotels, representatives of exhibiting
companies, representatives of industry structures ( National
Organization of Vine and Wine, National Office of Vine
and Wine, Department for Agriculture and Rural
Development, Ministry of Agriculture and Rural
Development, Agency Payments and Intervention for
Agriculture, Association of Producers and Exporters of
Wines, Academy of Agricultural Sciences and Forest,
Chamber of Commerce, Industry and Agriculture,
Association of Authorized Romanian Tasters), embassies
representatives of local and central public institutions and
journalists from the field.
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCURESTI 2010
Event schedule
- Wine tasting at the exhibitors stands
- Presentation of wines launched at GoodWine 2010
- Cooking Shows
- Book launches
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
Advertising Campaign
GOODWINE International Fair would benefit from an
advertising campaign through its media partners between
December 2009 – March 2010:
Papers, magazines
• Food&Bar Magazine, Piata, Modern Buyer, HORECA
Romania, Good Food, Good Homes, Top Gear,
Financiarul, Saptamana Financiara, Jurnalul National,
Confidential, Secrete de Chef, Gastromedia, Revista
Via si Vinul, Stop to Shop, DeLuxe Lifestyle,
Suplimentul de Vinuri din Romania Libera, Domus,
Caminul, Casa Mea
Radio
• Zu Radio, Gold Fm Radio;
TV: Antena 1, Antena 2, Antena 3
Online
•
www.goodfood.ro, www.foodandbar, www.revistapiata.ro, www.modernbuyer.ro
,www.horecaromania.ro, www.vinul.ro,
www.evinoteca.ro, www.secrete-de-chef.ro,
www.deluxe-lifestyle.ro, www.gastromedia.ro,
www.infoaliment.ro, www.wall-street.ro, www.rol.ro,
www.9am.ro,www.degustari.ro, www.stoptoshop.ro.
•
Launching Press Conference;
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
Advertising Campaign
Outdoor (February – March 2010)
•
Led screens: Piata Romana, Dorobanti/ Stefan cel
Mare, Piata Natiunilor Unite, Iuliu Maniu Plaza
Romania, Calea Floreasca si Piata Presei Libere;
Indoor
•
•
Posters in office buildings’ elevators
InstoreTV – Monopoly Media network comprising a
total of 500 TV screens above supermarkets cashiers
in Bucharest (Carrefour, Cora, Metro, Kaufland,
Inmedio, Mall Vitan and Plaza, private medical
clinics, airport, Sensiblu drug store network)
Other advertising channels:
• Street posters
• Flyers
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
World Trade Plaza Map
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Contact
Angelica Iva –Event Coordinator
Tel: 021.230.21.92
Fax: 021.231.41.47
Mob: 0722.333.401
e-mail: [email protected]
[email protected]
www.goodwine.ro
Address: 167 Calea Floreasca, 4th Floor, District 1,
Bucharest
GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest