Transcript GOODWINE BUCURESTI-2009 TARG INTERNATIONAL DE …

International Wine Fair
the 3rd edition
26th – 28th of November
2010
World Trade Plaza
Pullman Hotel
BUCHAREST
GOODWINE BUCHAREST 2010
Review of the second edition of GOODWINE,
12th - 14th of March 2010, World Trade Plaza,
Pullman Hotel, Bucharest
The second edition of International GOODWINE Fair
enjoyed success, with more than 4,000 visitors,
professionals, connaiseurs and wine lovers visiting the
exhibition during the three-day event. Among them were
food and beverage managers, sommeliers, authorized tasters,
wine industry managers, business people, ambassadors,
journalists.
The event gathered together over 20 wine producers,
distributors,
importers
and
also
restaurants.
Visitors had the opportunity to taste exhibited premium
wines, many of them being premiers at Goodwine.
Visitors also watched over the three days, the cooking shows
performed by Bella Italia – Chefs School and the Chef
Antonio Passarelli pairing food with the help of sommeliers.
The wines exhibited were from Romania, France, Italy,
Chile, Australia, Bulgaria, South Africa, Argentina,
California,
Republic
of
Moldavia.
.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
GOODWINE Reception
Barbizon Steak House
World Trade Plaza, Pullman Hotel, Bucharest
The event official reception is held at Barbizon Steak
House Restaurant, Pullman Hotel offering the exhibitors the
best opportunity to socialize and to present their wines to a
selected and specialized public.
The receptions also offers the exhibitors the opportunity to
invite their partners at the wine tastings which are paired
with a special menu offered by the Restaurant’s Chefs.
The exhibitors who want to have a wine presentation at
Goodwine reception must announce the organizer and pay a
300 euro + VAT fee. Each exhibitor can present only one
wine at the reception over five-minute period. Only the
Goodwine Official Partner can present two wines.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
International
presents:
GOODWINE
Fair
•
Premium wines (romanian and foreign wines)
•
Modern equipments
accessories
•
Wine books
•
GOURMET Zone - fine quality foodstuffs,
delicacies
and
technologies,
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
2010
wine
GOODWINE BUCHAREST 2010
Concept
•
GOODWINE is the only specialized wine fair
from Bucharest and also the place where
business opportunities are gathering under the
same cupola.
•
Visitors and exhibitors would find to
GOODWINE more than a gathering of wines
existing on the Romanian and International
market. Tasting and the new comers on the
Romanian market will fulfill the ambient of the
exhibition.
•
GOODWINE is the opportunity to see, to taste,
to compare and why not, to choose from a rich
collection of wines.
•
Catalin Paduraru, wine critic, will be the Master
of Cermony during the Goodwine Fair. He will
present to the public the wine launches and also
the cooking shows.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Concept
The
second edition of INTERNATIONAL
GOODWINE Fair aims to:
• To present the most complete premium wine offer
existing on the Romanian and International market
• To ensure a friendly environment the exhibitors to
help them to enrich their business contacts
• Experience and expertise: meet the main
Romanian wine producers who can share from their
experience and expertise in choosing the first
quality wines as they are already doing for
wholesalers, retailers, sommeliers but also for the
individuals who are looking for premium wines’
unique bouquet
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Concept
Each guest will receive a special tasting glass
according to international norms.
The tasting glass will be offered to visitors
with a support.
The autumn edition GoodWine Fair will take
place before the Christmas, offering to wine
producers the opportunity to promote their oenoturistic offers.
.
The Goodwine organizers will offer to the
exhibitors the opportunity to sell their wines in a
shop at the fair entrance. So, the visitors can buy the
wines at promotional prices.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Info exhibitors
•
Attending GOODWINE offers exhibitors the opportunity
to promote their products directly or to launch new wines,
but also to see what the competition have to say.
•
The presence at GOODWINE brings exhibitors a plus for
their image and the brand awareness on the local wine
market.
•
A plus not to be forgotten for the exhibitors partners is the
opportunity to advertise through various media chancels –
TV, papers, magazines, radio, internet, outdoor, at a lower
cost than a traditional advertising campaign.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Our Exhibitors Target
Wine producers from
Romania and abroad
Wine importers
Wine distributors
from Romania and
abroad
Gourmet Shops
Representatives of
hotels, restaurants
and bars
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Info visitors
Why should you be visitor at GOODWINE
BUCHAREST 2010?
•
Because you would have the advantage to find in
single place a large number of wine assortments
•
Because you will get information
and
recommendations directly from the most advised
people in the wine industry
•
Because you can contact and start doing business
with wine producers and importers from
GOODWINE 2010
•
Least but not last, your taste will be delighted by
the bouquet of high quality wines and discover
new ones.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Our Visitors Target
connaisseurs
representatives of
restaurants, bars
Wine boutiques and
sommeliers and
proffesional tasters
gourmet network
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Exhibitor built-up stand package
•
Octanorm-type walls on the outline;
•
One table;
•
Two chairs ;
•
1 Spotlight at 4 sqm;
•
One 220V plug-in;
•
The company name on the fascia board;
•
Carpet;
•
Invitations at the exhibition and Goodwine
reception;
•
Listing with contact details in the exhibition
catalogue;
•
registration in the list of participants on
www.goodwine.ro
•
The event photo dvd;
•
Exhibitors badges;
•
Cleaning service;
•
Security service.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Promotion options
Posting logo on the self-adhesive arrows, guiding
the visitor on the fair corridors, towards your stand
(20 cm-long each, placed every meter). The price
is per piece.
Personalized bookmark to be inserted in the event
official catalogue.
Presentation kits, brochures, catalogues
distribution through the exhibition area Info desk or
with two client’s hostesses;.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCURESTI 2010
Event schedule
First day – Friday, 26th of November 2010, 12.00 A.M. – 19.00 P.M.
2nd day – Saturday 27th of November 2010, 10.00 A.M. – 19.00 P.M.
3rd day – Sunday, 28th of November 2010, 10.00 A.M. – 16.00 P.M.
First day of International Wine Fair will be dedicated
to HORECA specialists, associations and organizations in
wine industry, journalists.
Will be invited the sommeliers, representatives of
restaurants, bars and hotels, representatives of exhibiting
companies, representatives of industry structures, Ministry of
Agriculture and Rural Development, Romanian Association
of
Wine
Tasters
(ADAR),
Embassies,
representatives of local and central public institutions.
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCURESTI 2010
Event schedule
- Wine tasting at the exhibitors stands
- Presentation of wines launched at GoodWine 2010
- Gastronomic Shows
- Book launches
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
Advertising Campaign
GOODWINE International Fair would benefit an advertising
campaign through its media partners:
Papers, magazines
• Vinul.ro, Food&Bar Magazine, Piata, Modern
Buyer, HORECA Romania, Good Food, Romanian
Wine Art, Good Homes, Top Gear, Financiarul,
Saptamana Financiara, Jurnalul National,
Confidential, Gastromedia, Stop to Shop,
Suplimentul de Vinuri din Romania Libera, Domus,
Caminul, Casa Mea;
Radio
• Zu Radio, Kiss Fm;
TV: Antena 1, Antena 2, Antena 3
Online
•
www.goodfood.ro, www.foodandbar, www.revistapiata.ro, www.modernbuyer.ro
www.horecaromania.ro, www.vinul.ro,
www.evinoteca.ro, www.vinexpert.info,
www.deluxe-lifestyle.ro, www.gastromedia.ro,
www.infoaliment.ro, www.wall-street.ro,
www.rol.ro, www.9am.ro,www.degustari.ro,
www.delly.ro.
•
Launching Press Conference;
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
Advertising Campaign
Outdoor
•
•
Ledscreens: Piata Romana, Dorobanti/ Stefan cel
Mare, Piata Natiunilor Unite, Iuliu Maniu Plaza
Romania, Calea Floreasca si Piata Presei Libere from
Media Advertising;
Ledscreens: Calea Mosilor – Pizza Hut, B-dul
Timisoara – Vasile Milea, Piata Bucur Obor, Calea
Vitan – Bucuresti Mall, Universitate – Spitalul
Coltea, Doamna Ghica, Sinaia - DN 1 from
INGAMEDIA.
Indoor
• InstoreTV – Monopoly Media network comprising a
total of 500 TV screens above supermarkets cashiers
in Bucharest (Carrefour, Cora, Metro, Kaufland,
Inmedio, Mall Vitan and Plaza, private medical
clinics, airport, Sensiblu drug store network)
Other advertising channels:
• Street posters
• Flyers
• Event catalogue
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
World Trade Plaza Map
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest
GOODWINE BUCHAREST 2010
Contact
Angelica Iva –Event Coordinator
Tel: 021.230.21.92
Fax: 021.231.41.47
Mob: 0722.333.401
e-mail: [email protected]
[email protected]
www.goodwine.ro
Address: 167 Calea Floreasca, 4th Floor, District 1,
Bucharest
GOODWINE Bucharest/ 26th -28th of November 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest