Transcript Ready , fire, aim. - Chris Smith Associates

Social Media and Project Ghandi
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Our proposal
The Plan
Progress
Next steps
How to promote the role and value
of AHPs.
• Observe innovative practice ‘AHPs at the front
door’ – Elderly Admission Preventions
• Talk to AHPs in Lothian and Fife A&E
• Talk to patients, other health professionals
and support organisations.
Defined AHP Value Proposition
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Collaborative
Communicative
Comprehensive
Consistent
Compassionate
A way forward
Blogs +
Display AHP Value Proposition
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Collaborative
Communicative
Comprehensive
Consistent
Compassionate
Demonstrate innovation
Show – Don’t tell
Team
• Lesley Holdsworth
• Elaine Hunter
• John McConway
• Carolyn McDonald
• Lynne Douglas
Anticipated outcomes
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Awareness of AHP Role
Exposure of ‘best practice’
Encouraging innovation
Demonstrating thought leadership
Specific target- 5000 twitter followers
Specific target – 100, 000 blog hits.
Train key players
Train key staff
Pilot digital
communications
Evaluate
pilot
Project Blog
• Training films
• Podcasts
• Useful URLs
Next steps
• Questions
• Answers