SCOTTISH TECHNOLOGY INDUSTRY SURVEY 2013

Mike Hughes – CEO Red25

Introduction • Overall Impression • Optimistic • Growth • Staff • Cash • What next

Reasons to be Cheerful • Headlines • 80% expect to increase sales • But do they need to alter the way they sell ?

• 70% expect to take on more staff • It’s going to be competitive, how will you differentiate ?

• More than half already exporting • Scotland has it’s advantages here !

Growth • How do you prepare for Growth • Keep Focused on your Core • Look after your People • Hire people based on where you want to be • Stay close to your customers • Manage your cash (growth costs more) • Take Advice (and listen to it) • Do you need to industrialise your marketing and sales

Focus on Solutions

Staff • The vital ingredient of all companies • Don’t just hire anybody • Make sure your workplace is inclusive • Keep your team informed • Look at alternative models (outsourcing) • Find people willing to travel • Make yourself attractive to right candidates

Cost of Employee Turnover • Recruitment Cost • Training Cost • Lost Productivity • Opportunity cost • Admin Cost • Disruption Cost

Creative Advert

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McKinsey

Cash • What got you here, wont get you there !

• Growth costs money • Revise your commercial terms • Optimize (or implement) Processes • • Maintain you cash culture Seek funding (but don ’t leave it too late)

What Next • • • • • • Internationalisation – Scotland is a great place to start from.

- Great education - Great infrastructure - Great attitude - Great value and work ethic (Indonesia ,India, Scotland) • • • • • • Average salary – All functions - (fully burdened) – UK £38K Indonesia India £9K £8K USA £57K Australia £60K • Travel Well

What Next Strategy • Do you have one Marketing It’s not just adverts And Finally Internal Environment Keep it a fun place to be

Thank You •

Mike Hughes – CEO Red25

• [email protected]

• 07808 056269 • www.red25.com