Transcript MPV Press Conference, PMA 2004, Feb. 13, 2004

MusicPhotoVideo
™
OSTA Press Conference
PMA 2004
February 13
www.osta.org/mpv
Agenda
• Introduction
– Parker Lee, Chairman of OSTA
• Introduction to MPV
– Pieter van Zee – Chairman OSTA MPV WG; Senior Architect, HP
• MPV for Consumer Electronic Products
– Bob Zollo, Vice Chairman, OSTA; Pres., Software Architects, Inc.
• MPV for Portable Storage
– Dr. Po-Chieh Hung, Chairman, OSTA MPV Portable Storage WG;
Konica Minolta
• MPV Adoption
– Nikon Corporation: Richard LoPinto, Senior Vice President,
Products, Technology and Engineering, Nikon Inc.
– Olympus Corporation: Toshikazu Hayashi, GM, R&D Division
– HP: Pieter van Zee, Senior Architect, Digital Home Solutions
– Samsung Electronics Co.: Seong Kook Shin, Engineer, Digital
Media Company
• Summary
About OSTA
• Incorporated in 1992 to promote the use of recordable
optical technologies and products
– Over 50 members including some of today’s largest PC, CE,
software and media manufacturers
• OSTA contributions to optical technology
– Universal Disk Format (UDF)
• Adopted as the file system for DVD, CD-R/RW
– Uniform Packet Writing
• Common form of packet writing for CD-R made possible
compatible multi-session recording
– MultiRead
• CD-R/RW discs compatibility in CD-ROM, CD-RW and DVD drives
• Universally implemented by drive manufacturers
• OSTA is open -- all companies are invited to join
• Website: www.osta.org
Introduction to MPV
Enjoying Collections of Digital
Music, Photo, and Video Files Everywhere
Pieter van Zee
Chairman, OSTA MPV Working Group
Senior Architect, Digital Home Solutions
Hewlett-Packard Company
Introduction to MPV
PCs Are from Mars, CE Products Are from
Venus: A Practical Guide for Improving
Communication and Getting What You
Want in Your Relationships
Apologies to John Gray,
“Men are from Mars,
Women are from Venus”
PC – CE Convergence:
Challenges
PCs are from Mars:
CEs are from Venus:
• Dynamic media formats
& device capabilities
• Everyone is a publisher,
publishing is easy
• SW / HW refresh
required regularly
• Expectations:
• Fixed & stable formats
& capabilities
• Professionals are
publishers, publishing is
compute- & time-intensive
• No firmware refresh,
slow HW refresh
• Expectations
– More flexibility, power,
and cost
– Less reliability, simplicity.
– More simplicity, reliability
– Less cost, power
PC – CE Convergence:
Driving Forces
• Communication
– Everyone is a publisher, publishing is easy
• Low-cost capture devices, home printing,
home disc burning, web & P2P publishing
– Low-cost, recordable, portable storage:
recordable CD, DVD, memory cards, HDD
– Low-cost home networking & always-on
internet access
• Technology platforms convergence
– More power, lower cost, common dev tools
DI and PC – CE Convergence
(Storage-Based Interoperability)
Software
Portable
Storage
Browse / Watch /
Store
Browse/
Watch
CD/DVD
Store
Player/Recorder
Browse / Watch /
Store
Capture
/View
MobiCam
Media Files
Capture
/View
TV
Print
DSC
Browse / Watch
Printer
DI and PC – CE Convergence
(Network-Based Interoperability)
Software
Digital
Pictures
MediaHub
Portable
Storage
Rich Media
Photo&Video
TV
DSC/MobiCam
Photo/MPV
Browse / Watch
Photo
Printer
Print
Problem:
There is no standard way
to represent & exchange
collections of music, photo
and video files & metadata
Problem:
No standard way to represent & exchange
collections of music, photo and video files
• Slow to startup
• Hard to navigate
• File system-style
interaction
• Poor slideshow
experience – not
multimedia
• Poor
interoperability
An open, multiplatform,
free standard for
exchanging rich
collections of digital
music, photo and video
files & metadata
MusicPhotoVideo™
What is MPV - Technically?
• A control file:
– “Multimedia playlist”,
“multimedia album”
– Typical file size: 5K to 50K
• A list of assets
– Simple assets: Still, Video,
Audio, …
– Composite assets:
Still+Audio, Multishot,
Panorama, …
– Renditions: Thumbnail,
Screen, …
• Presentation (optional)
– Multimedia slideshow
• Metadata (optional)
MPG
Foreground
1. Still+Audio
2. Video
3. Panorama
4. Still
Exif
Exif
Background
1. Audio
Exif
WAV
– Title, description, keywords,
dates, sizes, …
MP3
MPV-Enabled Products
• Guarantees a consistent
and easy navigation
• Rapid startup
– Single file to be read from
disc or transferred along
home network
• Rich metadata available
• Does NOT require specific
media file formats.
• On optical disc, flash
memory, HDD, home
network, internet, etc.
MPV Provides Interoperability
for Digital Camera Content
A
B
Different File Layouts
Identical MPV Playlists
(Avoid Collisions on Shared Cards)
(Enhance Interoperability)
ALBUM.PVM
DCIM/
100DSCFS/
MOV08398.JPG
MOV08398.MPG
DSC08399.JPG
DSC08400.JPG
DSC08400.MPG
DSC08401.JPG
DSC08401.TIF
DSC08402.JPG
DSC08403.JPG
DSC08404.JPG
DSC08405.JPG
DSC08406.JPG
DSC08407.JPG
ALBUM.PVM
DCIM/
132IMDCF/
MVI_3298.AVI
MVI_3298.THM
IMG_3299.JPG
IMG_3300.JPG
IMG_3300.WAV
133IMDCF/
IMG_3301.JPG
IMG_3301.RAW
IMG_3302.JPG
IMG_3303.JPG
IMG_3304.JPG
STA_3305.JPG
STB_3306.JPG
STC_3307.JPG
IMINDEX/
132.CTG
133.CTG
D.CTG
–
-
JPG thumbnail rendition of video
video
still
still with audio
audio for still
still hi-res JPEG rendition of RAW
still master with hi-res JPG rendition
still multishot sequence
still multishot sequence
still multishot sequence
still panorama sequence
still panorama sequence
still panorama sequence
–
–
video
JPG thumbnail rendition of video
still
still with audio
audio with still
–
–
-
still
still
still
still
still
still
still
still
hi-res JPEG rendition of RAW master
master of hi-res JPG rendition
multishot sequence
multishot sequence
multishot sequence
panorama sequence
panorama sequence
panorama sequence
AssetList
Video
Rendition: thumbnail
Still
StillWithAudio
Still
Audio
Still
Rendition: raw
Multishot
Still
Still
Still
Panorama
Still
Still
Still
MPV Provides Interoperability
for Data CD/DVD Content
Different File Layouts
Identical MPV Playlists
(Determined by each vendor)
(Enhances Interoperability)
AssetList
Still
Rendition: master
Rendition: screen
Rendition: thumbnail
Still
Rendition: master
Rendition: screen
Rendition: thumbnail
Still
Rendition: master
Rendition: screen
Rendition: thumbnail
Still
Rendition: master
Rendition: screen
Rendition: thumbnail
Still
Rendition: master
Rendition: screen
Rendition: thumbnail
Completed & Released
MPV Specifications
I3A CPXe
Internet Photo
Services
Presentation
(Photo/Video)
Basic
Core
Music
Upcoming Extensions
Under Development
CE
Playlists
Portable
Storage
Digital
Camera
Home
Network
• Additional specifications are under development
– CE Playlists: Consistent Experiences on CE Devices
– Portable Storage: updatable, indexed archive of digital
camera content on portable storage (e.g. CD, DVD, HDD)
– Digital Camera: high-performance update in cameras
– Home Network: Multimedia Playlists for Home Networked
Devices Connected Using UPnP AV
MPV Advantages
Open
Extensible
Royalty-Free
• Developed in an
open fashion by
OSTA’s participating
members
• Multiplatform
• Extensible to new
technology areas
• No royalties from
OSTA
– Minimal one-time
administrative logo
licensing fee
Growing Industry Support
Companies Participating in MPV-related Press Releases:
 ACD Systems Inc.
 Ahead Software AG
 Alera Technologies
 ArcSoft Inc.
 Eastman Kodak Co.
 ESS Technology
 Hewlett-Packard Co.
 Konica Minolta Co.
 LG Electronics Co.
 LSI Logic
 MUSICMATCH
 Nikon Corporation
 Olympus Corporation
 Philips Electronics
 Pixel Magic Imaging
 Rimage Corporation
 Roxio Inc.
 Samsung Electronics Co.
 Samsung Techwin Co.
 Software Architects Inc.
 Sonic Solutions Inc.
 Sony Corporation
 ULead Systems
 Zoran Corporation
MPV at PMA 2004
• HP announces shipping first MPVenabled Digital Imaging software:
HP Image Zone and Memories Disc
Creator
– Shipping since Fall 2003
– Bundled with HP cameras, scanners,
photo printers,
all-in-ones and select PCs
• Nikon announces support for MPV
in future digital camera software
• Olympus announces support for
MPV in future digital cameras
• Samsung announces MPV support
for future DVD players & digital
cameras
• Software Associates develops
validation tools, MPV SDK
MPV CE Playlists & Tools
Robert Zollo
Vice Chairman, OSTA
President, Software Architects, Inc. (SAI)
www.softarch.com
Validation and Logo Program
• MPV CE Playlists specification defines
guaranteed interoperability and playback
in CE products
• Validation program administered by OSTA
– Self-testing, self-certifying
– Available to public by 3Q 2004
– Tools under development by Software
Architects, Inc.
• MPV Logo program is in development
– Expected in 3Q 2004
– Low one-time fee per product for logo use
MPV “CE Playlist” Validation
• Everything needed to validate MPV Playlists
• Command line tool tests correctness:
– Parses the play list XML
– Tests each requirement of the Specification
– Reports on all errors found in the format
• C++ Source code will be available
• Pre-built for Windows and Mac
• Available from OSTA Q3 of 2004
SAI MPV Mastering Toolkit
• Creates MPV playlists
• Outputs Photo and
Audio assets
• Burns assets and
playlists to CDs or
DVDs
• Burns both ISO-9660
or UDF Disc formats
MPV Mastering Engine
MPV Playlist
Creator
ISO-9660
Imaging Engine
UDF
Imaging Engine
CD/DVD Burning Engine
MPV Portable Storage
Specification
Dr. Po-Chieh Hung
Chair, MPV Portable Storage Working Group
Konica-Minolta
Active WG Members
•
•
•
•
•
•
•
•
Epson
HP
Konica Minolta - WG chair
Eastman Kodak Company
Olympus
Samsung
Sony
and more...
Scope of Work
• Allow anyone to handle DSC content easily
and safely
• Store on CD, DVD, HDD, etc., scale to GByte
• Use MPV for grouping into albums,
indexing & search
• File system handling rules for rapid & safe
update
• Multimedia content (audio, photo, video)
• Allow vendor-specific extension
MPV Adoption:
MPV Implementation in
Nikon Software
Richard LoPinto
Senior Vice President, Products,
Technology and Engineering, Nikon Inc.
Nikon and MPV
• Nikon PictureProject™ photo management software
to support MPV
– Multimedia collections
– Slideshows
– Stored on CD & DVD
• Bundled with new additions to Nikon’s popular
Coolpix line and D70 digital SLR camera.
• MPV enriches photo presentations and enjoyment of
personal and professional digital photography.
• MPV functionality is an important part of Nikon’s
strategy to deliver growing performance for
photographers at all levels.
MPV Adoption:
MPV Implementation in
Olympus DSC
Toshikazu Hayashi
OLYMPUS CORPORATION
General Manager, R&D Division
February 13
PMA 2004
Olympus and MPV
• Olympus developed prototype
digital camera with MPV.
• Olympus plans to add MPV
functionality to cameras and
software in upcoming products.
• MPV enhances the user
experience in both PC and nonPC environments.
• Olympus is leading MPV Camera
Working Group in OSTA.
Development Experience
• Prototype was developed based on
commercial product.
• No hardware change was needed.
• Implementation was very easy. Additional
firmware size is less than 55KB.
• MPV supports advanced camera features
such as video, burst, and panorama modes.
MPV Adoption:
MPV Implementation in
HP Software
Pieter van Zee
Hewlett-Packard
Senior Architect, Digital Home Solutions
MPV and Digital Imaging
in HP Products
• HP Image Zone software
– MPV support:
•
•
•
•
Camera unload creates MPV albums
Interactively make MPV albums on PC
Burn MPV-enabled photo CDs (Memories Discs)
Send email, upload to website & order prints online
using MPV photo CDs and I3A’s CPXe
– Released Fall 2003
– Bundled with most HP cameras, scanners,
photo printers, all-in-ones, PCs and
notebooks
– Many M units to ship in 2004
MPV Adoption:
MPV Implementation in
Samsung CE Products
Seong Kook Shin,
Engineer, Digital Media Company
Samsung Electronics Co. Ltd.
Benefits of MPV in a playback device
• Richness of playback experience
• Easy, appealing user interface
• Fast performance
MPV Music Player
Song Title for Playback
Metadata
Metadata&Playlist Navi.
MPV Photo Player
Metadata
Album Navi.
Panorama
Multishot
39 / 15
The MPV roadmap of Samsung (Storage-based)
MPV Software
CD/DVD/BD
MP3 Player
DVDR/STB
DVC
Contents/MPV
TV
DSC
Browse / View / Listen
Printer
Print
40 / 15
The MPV roadmap of Samsung (Network-based)
MPV Software
Music/MPV
DVDR/STB
Contents/MPV
MP3 Player
Photo&Video/MPV
TV
DVC/DSC
Photo/MPV
Browse / View / Listen
Photo/MPV
Printer
Print
41 / 15
Demo
HP Image Zone software
Olympus prototype Digital Camera
Samsung prototype DVD Player
Summary
• MPV provides a standard way to
exchange and playback collections of
music, photos, and video
• MPV is easy to implement and being
adopted by many of today’s leading
PC and CE manufacturers
• MPV is open, extensible and royaltyfree
MusicPhotoVideo
www.osta.org/mpv
™