Transcript Slide 1

StarStar Codes – the Next WWW
MiniMonday Presentation
August 23, 2010
Dov Cohn
VP, Marketing
Zoove
[email protected]
• StarStar Codes act as intelligent phone numbers, instantly
connecting consumers to a brand’s offers and promotions via
their mobile phone.
They combine the familiarity of a toll free number, power of a web
address and mobile access of a short code in one easy to use,
easy to remember number
(Example only - Code not currently live)
Marketers Moving to Performance
3
Google tried/failed with print performance
4
StarStar Makes Offline Media Interactive
Text
Print
Media
Radio
Web
Multimedi
a
Outdoor
Apps
Voice
Television
1. See the advertisement
2. Dial the **CODE
3. Engage the consumer
5
Zoove: Mobile Direct Response
• Connect Offline to Online via
Mobile
– ROI/Performance based CPC
• Leverages the simplicity of
dialing
– Intuitive consumer call to
action
•
Customers: Agencies &
Brands
• ADC’s: Abbreviated Dial Codes
– ** and 2-12 digits, vanity
codes
– New Namespace: Sell **codes
• Not a voice call
– Sends an SMS or WAP URL
back
– Links to richer interaction on
mobile
6
Market Opportunity:
Bring Mobile Marketing Mainstream
•
•
•
$232 bb US Ad spend in 2008  $24.6 online  ~$806 MM mobile (0.34%)
Zoove provides the keys (Solution, Expertise, Relationships) to finally bring
Mobile Marketing to the mainstream advertisers
Zoove solves Marketer challenges to revenue :
–
–
–
–
Uniform & cross-carrier availability provides ubiquity and ease of use
Brands don’t need to “know mobile”; No Subject Matter Expertise barrier to entry
Integrated solution provides ease of management & tracking
Holistic approach provides for scalable economics ; Existing solutions not cost effective
Zoove Proprietary & Confidential
7
StarStar Codes
• Are an effective mobile direct response mechanism in ANY
form of advertising – print, radio, TV, outdoor, direct mail
• Are brandable (Vanity) and available in any length from
2-12 digits
• Can respond with an app, coupon, promo code, text,
mobile web page, picture or video, or a call to a call center
or IVR
• Are dialed like an ordinary phone number and require no
new knowledge or software on the phone
• Are up and running is as few as 10 business days
Bus Shelter to Mobile Coupon
• Engage consumers
wherever and
whenever they
interact with your
brand
• Extend your brand
to mobile devices
• Drive business to
retail or web site
Demonstration code only
Billboard to Mobile Video
• Create spontaneous
engagements with
consumers
• Encourage daily
interaction with
your brand
• Leverage pre-roll
and post-roll
advertising
Demonstration code only
Mobile Web Lead Capture
• Target customers
beyond the web
• Extend brand
campaigns via TV or
print
• Capture consumer
interest via mobile
web lead form
Demonstration code only
Billboard to App Download
• Target consumers
via outdoor
advertising
• Memorable,
branded call-toaction
• Drive smart phone
application use
Demonstration code only
Radio to Mobile Coupon
• Reach consumers
in their vehicles
• Call-to-action is
memorable
• Drive business
beyond radio
engagement
Demonstration code only
StarStar Call-to-Action in Action
Ads published in the USA Today in Spring 2010
Previous Ad
Mobile Dial Code Enabled
14
Mobile Direct Response
Platform Comparison
StarStar
Codes
Text Short
Codes
QR Codes
Any mobile phone
✔
✔
No add’l software req.
✔
✔
Easy to set up for brand
✔
Easy to use for consumer
✔
Variable length namespace
✔
Text Response
✔
Voice Response
✔
✔
Multimedia Response
✔
✔
Vanity addresses still avail.
✔
✔
Free to user
✔
✔
Web
800 #
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
Key Benefits of StarStar Codes
Effective
Extensible
Ubiquitous
Simple To Use
Easy to Manage
Brandable
Measureable
Cost effective
Makes any ad interactive
Leverages existing campaigns and spend
One Code, Any phone, Any ad
All major US Carriers; 90% of US subs.
Any phone, Simply Dial
No SMS, No special knowledge or software
Zoove is one stop, self-service portal
Fast time to market – 10 business days
Background
The National StarStar Code Registry
• National StarStar Code Registry Launched in
June 2010
• Single source for cross-carrier mobile dial
codes
Brands
Registry
www.zoove.com
Zoove: One Stop Shop
M
A
R
K
E
T
E
R
S
• Code Registry and leasing
• Code setup and carrier provisioning
• Campaign management dashboard
• Online analytics
• Partnerships with all major US Carriers
for rapid program review and approval
C
O
N
S
U
M
E
R
S
20
Code Provisioning Process
StarStar Program Time To Revenue : 10-12 days
Certification
Code Setup
1 d.
1-2 weeks
1 d.
Campaign Approval
# (Manual) Dial Code Program Time To Revenue : 7-8 weeks
Certification
Code Setup
6-8 weeks
1 week
1 d.
Campaign Approval
SMS Program Time To Revenue : 10-24 weeks
Campaign Approval
Code Setup
6 weeks
2-8weeks
Certification
2-8weeks