Valda Goodfellow`s social media presentation from the recent PBP
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Transcript Valda Goodfellow`s social media presentation from the recent PBP
Social Media
Case Study
Goodfellow & Goodfellow Ltd.
Valda Goodfellow – M.D.
Starting a new business
Commenced trading January 2012
Started using Social media immediately
Use 3 main twitter accounts (1 personal, 2 business)
Total no of followers on 3 accounts 9014 – overlap 10%
Established new brand in 1 week via twitter
Use to launch new products, events, news & other media
Taken us just over 2 years to reach £2.7m when it took us 20 years to reach that
figure in the previous business
Social Media
Marketing for Free
Raise awareness & create interest
Use the Social Media channels used by your customers
Reach thousands of potential customers instantaneously and
for free
Following people through Social Media makes them think you
are interested in who they are and what they do
Make what you say relevant and interesting to your
customers
Faster than any other form of marketing
Social Media
Marketing for Free
But beware
There is a risk that unhappy customers can vent their
displeasure via Social Media, whether you use Social Media
or not
Don’t ever get involved in negative Social Media
Don’t ignore Social Media. Your competitors won’t
Plan what messages you want to get across and read them
through before you publish
Take Social media seriously. If you don’t, it won’t work