Transcript provides you with analytics around each item you pin, making it easy

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“
”ing Facts
Pinterest is the 3rd most popular
social networking site in the world
Over 4 million unique visitors daily
Since May 2011, the number of total
unique visitors has increased by
2,702.2 percent
Over 80 percent of pins are actually
re-pins, rather than brand new
content
The average time spent on Pinterest
is 15.8 minutes
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Demographics
80 percent of Pinterest users are female
50 percent of users have children
Pinterest users in the US are most likely to live in the
midwestern states
30% of users are between 25-34 years old
The average income of Pinterest users is $100,000+
Getting the most from
Setting up your account:
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For maximum exposure, use the name of your blog rather than
your own name
Always put as much information as possible in your profile about
your blog
Always put the URL of your site in your profile
Connect your Pinterest account with your Facebook and Twitter
pages
Basics
Pin: an image added
to Pinterest with a
link back to it’s
source
Repin: adding an
image you find on
Pinterest to your own
boards
Board: where you
organize your pins
by topic
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Setting Up Your Boards
Put your blog name in the title of your boards
The more boards you have, the more exposure Pinterest will give
you
Name your boards creatively
Spread out your pinning across all of your boards
Boards show up in search engines, not individual pins. Make
your boards as detailed as possible.
Update your boards on a regular basis
Putting
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Every single post MUST HAVE a
to Use
button
Wordpress has a plug-in that will automatically
add a “Pin It” button to your posts
Pin every single post
Put your blog’s URL in each pin’s description
Keep your descriptions short, clear and precise
Use keywords in your descriptions so people
can find your pin or board when they search
A Picture is worth1000 words
• Every post needs to have a
picture
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Touch pictures up using free sites
like PicMonkey.com or
iPiccy.com
Add a watermark to your pictures
Add words to your pictures
If you have old posts with bad
pictures, re-do them and re-pin
them
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If you don’t have pictures, go to sites like
Wylio.com who have free pictures for
bloggers
If you don’t have a picture for your post,
create a graphic image with words to
describe it
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When to Pin
Stay active on Pinterest. Pin at different
times of day to reach different audiences.
Schedule pins on Pingraphy.com
The best time to pin in the afternoon is
between 2-4 p.m.
The best time to pin in the evening is
between 8 p.m.-1:00 a.m.
Cater to your demographic
Improving SEO with
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Share unique content
Build backlinks. Search engines create page
rankings by taking into account how many outside
links lead people to your site.
Use specific keywords to help viewers find your pins.
Using keywords frequently will increase your page
rank when those words are used.
Use the “Pin It” button. The “Pin It” button allows
readers to easily add your pin to their boards.
Categorize your pins
Hashtags work! Use them on every item you pin.
Use hashtags and keywords in your pins to increase
visibility and exposure.
Growing Traffic through
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Create groups with other bloggers to pin each
others’ posts. Everyone has different
followers!
Comment on other pins
Use giveaways, such as “Pin It to Win It” to
increase engagement
Pin consistently. Don’t pin too many things at
once to avoid flooding others’ feeds.
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What to Pin
Pin every post
Pin things from other blogs and websites so
your boards aren’t only your content
Pin things you like! Your readers want to
connect with you on a personal level.
Find out what people are pinning from your
website by using
www.pinterest.com/source/YourWebsite.com
{Replace with your URL}
Tracking Success
• Reachli.com provides you with analytics
around each item you pin, making it easy
to see the reach of all of your pins.
• Repinly.com helps you keep track of the
biggest Pinterest accounts and learn why
they are doing so well.
• Pinfluencer.com allows you to track your
competition in addition to seeing users who
actively engage with your brand.