Transcript Vehicles Recalled 1996-2001, by Manufacturer

Vehicle Recalls
Hilary Bates – Warwick Business School
Mike Lewis – Bath Business School
Matthias Holweg and Nick Oliver – Judge Management
Institute - Cambridge
Data Sources
• Vehicle Inspectorate UK
• National Highway and Transport Safety
Authority
2,000,000
150
1,800,000
137
125
123
1,400,000
100
103
1,200,000
85
1,000,000
75
73
800,000
600,000
68
55
43
51
50
54
46
400,000
25
200,000
0
1992
1993
1994
1995
Total Number of Vehicles Recalled
1996
1997
1998
1999
2000
2001
Total Number of Recall Incidents
0
2002
Number of Incidents
Number of Vehicles
1,600,000
Ranking
Manufacturer
Recall
Volumes as
% of Total
Registration
s
1
FERRARI
150%
21
PORSCHE
34%
2
BMW-Mini
110%
22
SEAT
33%
3
LAND ROVER
103%
23
MAZDA
32%
4
JEEP
95%
24
PEUGEOT
28%
5
ASTON MARTIN
90%
25
SKODA
28%
6
VAUXHALL
79%
26
MERCEDES
25%
7
LOTUS
78%
27
MG-ROVER
25%
8
CHRYSLER
74%
28
NISSAN
24%
9
VOLKSWAGEN
69%
29
RENAULT
23%
10
LANCIA
66%
30
HYUNDAI
23%
11
MASERATI
63%
31
TOYOTA
21%
12
VOLVO
53%
32
ALFA ROMEO
21%
13
MITSUBISHI
52%
33
DAEWOO
20%
14
FORD
51%
15
FIAT
51%
34
HONDA
20%
16
SAAB
50%
35
JAGUAR
19%
17
CITROEN
49%
36
SUZUKI
12%
18
BENTLEY
39%
37
PROTON
10%
19
DAIHATSU
39%
38
KIA
5%
20
AUDI
35%
39
ISUZU
0%
40
SUBARU
0%
Rankin
g
Manufacturer
Recall
Volume as
% of Total
Registration
s
Average over sample
47%
1.6
FERRARI
1.4
1.2
BMW-MINI
LAND ROV
JEEP
1.0
ASTON MA
VAUXHALL
LOTUS
CHRYSLER
.8
LANCIA
.6
VOLKSWAG
MASERATI
CI TROENFORD
SAAB
DAIHAT SU
PORSCHE SEAT
MAZDA
SKODA
RENAULT
HONDA
JAGUAR
.4
.2
ISUZU
VOLVO
AUDI
NI SSAN
TOYOTA
PROT ONSUZUKI
KI A
SUBARU
0.0
-.2
0
10
Models offered 1992-2002
20
30
40
Total number of vehicles recalled - change in cause
500000
450000
400000
350000
300000
250000
200000
150000
100000
50000
0
manufacturing
design
1998
2001
assembly
40%
32.9%
30%
25.0%
21.0%
20%
12.0%
8.2%
10%
0.5%
0.4%
5 Years
5 Years+
0%
Build Year
1 Year
2 Years
3 Years
4 Years
% Recall Volume in Years after Build Year
Figure 4: Delay of Recall Reports in Relation to Vehicle Build
Date
Recalls Increasing
Root Cause?
Vehicle Design
Late Changes NPD pressure
Suppliers
Process Design
Vehicle Build
Impact on the Brand?
Recovery and Role of Dealers
Plant Issues