Transcript Landing Page A/B Testing Examples

Leveraging
HubSpot
Enterprise to Grow
Your Agency
Landing Page A/B Testing Examples
Peter Caputa
Date: 12-14-2011
Agenda
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Advanced Landing Page Review
Example A/B Test
ABTests.com
Your AB Tests
Getting Help & What’s Next
ADVANCED
LANDING PAGES
REVIEW
Previous Session
http://www.hubspot.tv/hubspot-partners/bid/105746/HubSpotEnterprise-Training-Advanced-Landing-Pages
Value of Advanced Landing Pages
Unlimited A/B Testing
Landing pages run on your subdomain
Extremely affordable method to A/B testing
Allows marketers to avoid the typical technical issues
with java script A/B testing
• Landing pages up and running quickly w/ no IT
involvement required:
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– No designer needed, template system saves valuable time
– Import tool allows a “1 click import” of your look and feel
• Detailed landing page reporting
– Determine right offers/landing pages for different traffic
sources
– Quickly enable and disable landing page variations to
maximize click through rate.
EXAMPLE A/B
TEST
Demo Page Was Stuck @ 10% Conversion
(Graph and Data from HubSpot’s “”Analyze Your Landing Page” App)
Old Demo Page
Theory: Karen Rubin to the Rescue!
Variation C
Variation D
Variation E
Variation F
The Results
MORE A/B
TESTS
ABTests.com
Upload Your Own Examples at ABTests.com
YOUR
HOMEWORK
Homework
1. Launch an A/B Test
2. Share it on ABTest.com
3. We’ll Share it in Social Media
QUESTIONS?
Use the Forums
• We’ll post updates and to-do’s.
• You should respond when you do something, or
when you get stuck.
• If you have product setup questions, call support.
888 HubSpot
See You Next Wednesday