Transcript 幻灯片 1

Sydney & Auckland
Marketing Research Journey
2ND TO 9TH SEPTEMBER 2015
Schedule
Date
Events
Wednesday 2 Sept.
Company visits in Sydney
 9.30am-11am Telstra (including morning tea)
Telstra is the biggest telecommunications provider in Australia with state of the art Customer
Insights Centre. CMRA delegates will be given a tour of this facility by the President of the
AMSRS, who is the Director of Research & Analytics at Telstra. Morning tea will be provided.
Facilitator for the session: Liz Moore – AMSRS President
 11.30-1.00pm Vision Critical
At Vision Critical we will discuss new technologies and Insight Communities. We will also cover
new age Qualitative Techniques.
Facilitator for the session: Peter Harris – APRC President
 Lunch 1pm-2pm
CMRA guests will then be invited to have lunch on the roof top of the Vision Critical building
which is located in the centre of the Sydney business district.
Thursday 3 Sept.
AMSRS National Conference – 60th Anniversary ( 1st day/ 2 days)
Friday 4 Sept.
AMSRS National Conference – 60th Anniversary (2nd day/ 2 days)
Saturday 5 & Sunday 6 Sept.
Independent travel from Sydney to Auckland
Monday 7 Sept.
Workshop - Qualitative training, (2pm-5pm)
Tuesday 8 Sept.
APRC conference (1 day)
Cocktails + Formal dinner including colorful entertainment and late night dancing.
Wednesday 9 Sept.
Company visits in Auckland (9.30am-2pm, including morning tea and lunch)
The companies are TBD
Company Visits
9.30am-2pm, Wednesday 2nd Sept. 2015
Telstra Customer Insights Centre
Telstra is the largest telecommunications provider and is the largest MR client in Australia. Telstra Customer Insights Centre (CIC)
is in Sydney for enterprise and business clients, with the high--‐tech 3,600 square metre facility boasting a 300--‐person
auditorium, a workshop, collaboration spaces, partner pop--‐up installations, a restaurant, and a broadcast studio.
Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure
communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.
Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric
enterprises discover what their customers want so they can deliver what they need.
专注领域：Vision Critical, Media Testing, Insight Communities, Survey Software, Online Communities, Concept Testing,
Consumer Insights, Virtual Retail Testing, Customer Experience Management, Public Opinion Polling, Co-creation, Customer
Intelligence, Customer Intelligence
Keynote Speakers in AMSRS Conference
AUSTRALIAN BUSINESS
THOUGHT LEADERS
DELEGATES
The audience at international APRC Conferences is large and this year we are expecting up to 300 delegates to attend. The research
industry is evolving and our audience will reflect that changing landscape. Our programme has been designed to bring together
people from a diverse range of backgrounds.
The audience is expected to comprise professionals from around the Asia Pacific region and beyond including Senior Qualitative
and Quantitative Researchers, Company Directors, Field Team Leaders, Independent Contractors, Strategic Planners, Research and
Insight Managers, Consultants and Clients from a broad range of industries.
RESEARCH WITHOUT BOUNDARIES
We live in an age where the traditional social, political, technological and financial boundaries are fast becoming irrelevant. For
businesses and governments this rapid rate of change presents both valuable opportunities and significant challenges. Successful
businesses are adapting to the new normal and creating exciting new opportunities for innovation and growth.
What does this mean for businesses operating in NZ and the wider Asia-Pacific region? What does it mean for research agencies
and their clients? Find out at this year’s APRC Conference how clients are prospering and how the research profession is expanding
its own boundaries to better meet the needs of these organisations.
You will hear from a diverse range of organisations that are at the forefront of change, and how they are dealing with the changing
business environment and busting through boundaries to create customer value and competitive advantage.
You will hear from some of New Zealand’s leading protagonists driving their organisations forward into new frontiers for growth.
And you will gain a rich understanding of how they uncover insights and generate innovations that have led to multi-million dollar
opportunities in new sectors and new markets, pushing past their own traditional boundaries.
AMSRS PROGRAM: Day 1 - Thursday 3 September
From 7.30am
REGISTRATION
Plenary – level 3
THE POWER AND THE PASSION
Chair: Derek Jones & Joan Young
Start 9.00am
Opening AMSRS CEO Elissa Molloy & Founding Member David Bottomley
Introduction to Conference
Conference Chairs: Derek Jones & Joan Young
Platinum Sponsor Welcome
Lee Naylor The Leading Edge
Respecting the past while creating the future
Alex Malley The Naked CEO
Failing Forward.
Jeffrey Henning Director Researchscape International
Where have all the insights gone?
Leigh Shaw Head of Consumer and Market Insights, Unilever ANZ
Finish 10.50am
Questions
10.50 - 11.15am
MORNING TEA
Plenary - level 3
POWERFUL DATA
Start 11.15am
SurveyMonkey: Why Australia, Why now & What’s in it for you?
Tony Ward Managing Director Australia & NZ SurveyMonkey
Demystifying data driven insight.
Tony Davis Director at Quantium
Select myth From bigdata. Where industry=”MRX” . Order by importance Limit 10.
Annie Pettit Chief Research Officer, Peanut Labs & Author: The LoveStats Blog
AMSRS PROGRAM: Day 1 - Thursday 3 September
(continued)
Plenary - level 3
POWERFUL DATA
Finish 1.05pm
Big Data Discussion / Panel
1.05 - 1.50pm
LUNCH
Breakout Rooms
- level 4
THE POWER OF CHALLENGING THE
NORM
PASSIONATE ABOUT SOCIAL
CHALLENGES
THE PASSION OF RESEARCH
1.50 - 1.55pm
Chair: John Sergeant, AMSRS Fellow
Chair: Meredith Fairweather,
AMSRS Fellow
Chair: Paul Korbel, AMSRS Fellow
1.55 - 2.15pm
How good is good enough?
Jayne Van Souwe Wallis
David Bednall Deakin University
Linguistically diverse communities
and prostate cancer.
Sarah Lowe Cloudmaker Consulting
Anthony Lowe PCFA
It’s a long way to the top (if you
wanna Quant ‘n’ Qual) - How to
build a successful market research
career in the 21st century.
Teri Nolan ME Bank
David McCallum Gordon &McCallum
2.15 - 2.35pm
What do you mean I’m drunk?!
Development and testing of a
conceptual framework for asking
about intoxication.
Nina Van Dyke Market Solutions
From little things, big things grow:
Clarity on what influences youth
obesity.
Robyn Rutley TNS
Jane Martin Queensland Health
Building bridges from academia into
industry.
Clifford Lewis ruby cha cha
2.35 - 2.55pm
The history of emotion - I feel happy
but don’t take my word for it.
Haydn Northover Nielsen
Is Australian drinking culture on the
rocks? How Diageo used research to
inform its corporate
communications strategy.
Andrew Therkelsen GfK / Elizabeth
Greene Diageo
Hidden gems, rough diamonds and
diamonds in the rough.
Lucy Blakemore Navitas
2.55 – 3.05pm
Questions
Questions
Questions
3.05 – 3.35pm
AFTERNOON TEA
AMSRS PROGRAM: Day 1 - Thursday 3 September
Plenary - level 3
THE POWER OF LAUGHTER & LANGUAGE
Start 3.35pm
Industry Update
1.05 - 1.50pm
The Better Surveys Project
(continued)
Power of laughter: Measuring the effectiveness of comedy in generating positive audience engagement.
James Guerrier Director of Research and Insights for Comedy and Entertainment Viacom (UK)
Why not let Bogans be bygones? Beyond ‘boganism’ as a negative cultural stereotype. How cultural identity terms
are ascribed and attain meaning in interaction.
Roz Rowen Academic Language & Learning Lecturer Charles Darwin University
Finish 5.00pm
Questions / Wrap up
5.15 – 6.00pm
AMSRS AGM (ALL AMSRS MEMBERS WELCOME) - level 4
6.00 – 6.30pm
AMSRO AGM (BY INVITE ONLY) - level 4
7.00pm
GALA DINNER - MAD GLAM Level 3, Hilton
AMSRS PROGRAM: Day 2 - Friday 4 September
From 7.30am
REGISTRATION
Plenary - level 3
THE POWER OF LEADERSHIP & DIVERSITY
Start 9.00am
Welcome & Opening Derek Jones, Conference Chair
How to keep yourself relevant and contemporary.
Chris Savage Marketing Communications, PR and Professional Services industry leader
Diversity and inclusion or diversity and innovation?
Jennifer Whelan Founder and Director, Psynapse
Finish 10.30am
Wrap up
AMSRS PROGRAM: Day 2 - Friday 4 September
(continued)
10.30 - 11.00am
MORNING TEA
Breakout
Rooms - level 4
THE POWERFUL FUTURE
POWERFUL PERSPECTIVES
PASSIONATE ABOUT
METHODOLOGY
11.00 - 11.05am
Chair: Peter Harris, AMSRS Fellow
Chair: Bruce Smith, AMSRS Fellow
Chair: David Bednall, AMSRS Fellow
11.05 - 11.25am
I would rather be Zuckerberg.
Lauren Wilkin / John Matthews
Jigsaw Research
Mind the gap.
Cecile Thornley / Ewan Frith Brand
Navigator
Grouping brands or products: An
alternative approach.
Scott MacLean Nulink Analytics
11.25 - 11.45am
What we believe - The hopes and
dreams of young Australians.
Moira Callard Reality Check Research
Sarah Davies The Reach Foundation
Is a screen more important than a
smile in shaping brand equity? Combining usability and brand
impact research to build brand
equity by giving customers the best
possible digital experience.
Paul Costantoura Review Partners
John Eklund UX Research
Can brand equity predict market
share?
Con Menictas Qantas
Brian Fine QOR
11.45 - 12.05pm
2015, The year of enrichment: What
it means to consumers and how
brands can benefit.
Daniel Robertson-Jones / Sally
Smallman Added Value
DUCKS and design thinking.
Extending research to ignite change.
Jason Dunstone Square Holes
Where market research meets
customer analytics – Make your
customer segmentation more
powerful.
Elena Yusupova The Leading Edge
12.05 - 12.15pm
Questions
Questions
Questions
12.15 - 1.00pm
LUNCH
AMSRS PROGRAM: Day 2 - Friday 4 September
(continued)
Breakout
Rooms - level 4
THE POWERFUL FUTURE
POWERFUL PERSPECTIVES
PASSIONATE ABOUT
METHODOLOGY
1.00 - 1.05pm
Chair: Liane Ringham, AMSRS Fellow
Chair: Vicki Arbes, AMSRS Fellow
Chair: Jayne Van Souwe, AMSRS
Fellow
1.05 - 1.25pm
What lies beneath the multiple
screens.
Raymond Lo Fifth Dimension
Better the devil you Mo.
Nick Palmer Jigsaw Research
Meagan Bell Movember Foundation
Thinking outside of the telly-box.
John Crowley The Leading Edge
Klime Mickovski Telstra
1.25 - 1.45pm
Lend me your head: Applying
neuroscience as the catalyst for
creative & media optimisation and
client & agencies collaboration.
Mary Anne Muscat NAB / Peter
Pynta Neuro-Insight
Talking ‘bout my generation: The
research process behind
DrinkWise’s ‘Drinking, do it
properly’ campaign.
Elyse Pigram / Anna Rose
Stancombe GALKAL
Why Santa does surveys?
Lisa Lewers Lewers Research
Ross McLelland Telstra
1.45 - 2.05pm
Location, location…location: How
geo-triggered mobile surveys bring
you closer to the moment of truth.
Asher Hunter Metrix Consulting /
Neil Hayes Toluna
Here’s why you should quit:
Leveraging insights to tailor
campaign messaging.
George Zdanowicz Enhance Research
Penny Paterson Queensland Health
The power of immersion.
Virginia Meikle / Carolyn Northcott
NRMA
2.05 - 2.25pm
The power from within.
Christina Hofmann Vision Critical
Jannine Wood Telstra
Why you need to listen to your fans.
Dan Fergusson Vision Critical
Shaun Welch AFL
Face to face with the mobile
respondents: Watch what happens
as real mobile respondents take real
surveys in a mobile environment.
Mark Lepine SSI
2.25 - 2.35pm
Questions
Questions
Questions
2.35 - 3.00pm
AFTERNOON TEA
AMSRS PROGRAM: Day 2 - Friday 4 September
Plenary- level 3
THE POWERFUL CONCLUSIONS
Start 3.00pm
Co-Chairs: Derek Jones and Joan Young
(continued)
Hugh Mackay, AO
Fireside chat with Hugh Riminton
Reflections Panel
• Hugh Mackay • Jeffrey Henning
• Annie Pettit • James Guerrier
CONFERENCE AWARDS
JUDITH LUCY
Finish 5.15pm
CLOSING OF CONFERENCE
5.15 - 6.00pm
CLOSING DRINKS Level 3, Hilton
6.15pm
YOUNG RESEARCHERS (YRN) PUB CRAWL
APRC PROGRAM: Day 1 - Monday 7 September
2.00 - 5.00pm
WORKSHOP - Qualitative training
APRC PROGRAM: Day 2 – Tuesday 8 September
Plenary- level 3
THE POWERFUL CONCLUSIONS
Morning
Keynote
Speakers
Peter Cullinane Co-Founder, Assignment Group and Lewis Rd Creamery
Phil O’Reilly CEO, Business NZ
Kevin Bowler CEO, Tourism NZ
Alexis Perrott Global Research Manager, NZ Trade & Enterprise
Dominic Quin Director, Marketing - Planning & Insights – Fonterra Co-operative Group Limited
Afternoon
The 20/20 Pecha Kucha style session (over 18 presentations)
Evening
Cocktails + Formal dinner including colorful entertainment and late night dancing
EVENT FEES
CMRA Company Visit, AMSRS National Conference – 60th Anniversary & APRC Conference
Date: Wednesday 2nd, Thursday 3rd & Friday 4th, Monday 7th , Tuesday 8th ,Wednesday 9th , September 2015.
Venue: Hilton Hotel, Sydney Australia & Crowne Plaza Hotel, Auckland NZ
Please tick the options below
Company Visit & Day 1 of Conference (Wednesday & Thursday 2nd and 3rd September)
No Gala Dinner
Company Visit & Day 1 of Conference (Wednesday & Thursday 2nd and 3rd September)
With Gala Dinner
Company Visit, Day 1 & Day 2 of Conference (Wednesday, Thursday & Friday 2 nd, 3rd, & 4th September)
With Gala Dinner
 USD $440
B1
Workshop & Day 1 of Conference (Monday & Tuesday 7th and 8th September)
 USD $350
B2
Company Visit, Workshop & Day 1 of Conference
(Monday, Tuesday & Wednesday 7th ,8th and 9th September)
 USD $400
C
CMRA organization fees (including visa letter, company visit and event registration)
A1
Sydney
A2
A3
Auckland
 USD $320
 USD $800
RMB ￥2000
Accommodation
 Hilton rate for delegates: Hilton King Guest Room $289
Accommodation is available at the Sydney Hilton Hotel during your stay at our conference. AMSRS has secured exceptional rates at the 5 star
Hotel and these rates are exclusive to our conference delegates. Please note there are other economical accommodation options in the CBD,
close to the venue. This rate is limited to a number of rooms for AMSRS – Book early to ensure you get this rate.
To book accommodation at these special rates book quickly by
1. Book online http://www.hiltonsydney.com.au/ - choose dates and check rates then add the code GAMSR
2. Call the Hilton reservations on 1300 445 866 and quote the group bookings code: GAMSR
 Crowne Plaza Hotel rate : Crowne Stand Room $195 + GST
We have negotiated preferential room rates for the week of conference for any out of town delegates, who require accommodation. The
rate is $195 plus GST for a standard room and this includes one free breakfast per room per night booked. Special room rate available
FROM 5th September to Friday 11th September.
Please use the link below when booking accommodation, it will take you directly to the “Make a Reservation” page and the special rate will
show next to room choices.
Click here for Hotel Booking
Sending us your form:
Email: [email protected]
EVENT REGISTRATION FORM
Title
MR
MRS
First Name
MS
DR
Other
(circle)
Last Name
Company
Address
Email address of Attendee:
Telephone number:
Special / Dietary Needs:
PLANNING THE TRIP OF A LIFETIME:
To assist delegates in planning their trip and stay, here are some resources that
Tourism NZ has kindly sent us: www.newzealand.com
This is the best site for information on just about everything including itineraries,
travel agents, airlines, accommodation, attractions etc. As well as English, it is
available in other languages including Chinese.
A range of resources is also available here including suggested itineraries and
regional fact sheets etc http://businessevents.newzealand.com/en/help-andsupport/resources/
WELCOME
TO
SYDNEY
AND
AUCKLAND