Transcript Morro Bay Tourism Business Improvement District

MORRO BAY TOURISM
BUSINESS IMPROVEMENT
DISTRICT
5 year results
Morro Bay TBID Collection begins
June of 2009 year ends June 30, 2010

2009/10 City of Morro Bay Averages:
 Number
of Hotel/Motel Rooms:
915
 Hotel/Motel occupancy:
47%
 Average Daily Rate:
$93.46
 Revenue per Available Room: $45.58
 TOT collected – Hotel/Motel: $1,525,699
 TOT collected – Trailer Park $158,834
 TOT collected – Vacation Rental:
$136,494

TOTAL TOT COLLECTED FOR CITY:
$1,820,977
Morro Bay TBID
2014 Impact figures

2013/2014 City of Morro Bay Averages:
 Number
of Hotel/Motel Rooms:
903
 Hotel/Motel occupancy:
60%
 Average Daily Rate:
$106.12
 Revenue per Available Room: $64.84
 TOT collected – Hotel/Motel: $2,142,221
 TOT collected – Trailer Park $181,544
 TOT collected – Vacation Rental:
$191,559
 TOTAL TOT COLLECTED FOR CITY:
$2,515,325
TOT Collection to City Budget 2014
3000000
2500000
2000000
1500000
1000000
500000
0
2009/10
2010/11
2011/12
2012/13
2013/14
City TOT Budget
1800000
1850000
1850000
1905000
2,000,000
TOT COLLECTED
1820997
1867809
2025903
2229379
2515325
TOT and Revenue growth since TBID
collection/Marketing began in 2009
38% Growth in
City TOT
revenue in 5
years
City TOT Collection
2014
$2,515,325
Total TOT
Collection
2009 Tot Collection
2015 TOT Colletion
Growth
2009
$1,820,997
What is the future 2015?

Here is what we know:
 City
Budget for TOT: $2,250,000
 July 2014 Hotel/Motel Revenue broke $3,000,000 for the
first time ever at:
$3,43,192
 August followed with a second record at: $3,292,629
 Many of our partners in restaurants and retail are reporting
record sales as we wait for figures to arrive.
 With the continuation of partnerships in marketing, the
Restaurant and Retail segments, the City, County, State and
beyond we are optimistic about the future of tourism in our
community.