Transcript tfm radio ranked by weekly reach

Media pack
our coverage
talking to local people
women 420k
men
400k
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
tfm
local, engaging, trusted…
•
TFM is dedicated to County Durham, Teesside and
North Yorkshire, playing Todays Favourite Music
•
Local News, sport and traffic & travel
•
A typical TFM listener is aged between 25 & 35.
•
They lead a fast-paced, busy life, working hard and
playing hard.
•
Their social scene is important with weekends for
friends and family.
•
Proud of their North East roots, their home and
family.
tfm radio
ranked by weekly reach (000’s)
BBC Radio 2
253
TFM/Magic
228
Capital North East*
193
Smooth Radio North East
180
TFM Radio
172
BBC Radio 1
164
BBC Radio 4
126
BBC Radio FIVE LIVE
99
Magic 1170
86
Real Radio North East
84
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
tfm radio
total hours by station
2803
BBC Radio 2
1785
1739
TFM/Magic 1170
Smooth Radio…
Capital North East*
BBC Radio 4
TFM Radio
BBC Radio 1
Real Radio North East
Magic 1170
BBC Radio FIVE LIVE
1334
1271
1013
964
808
771
604
(000s)
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
tfm radio
market share by station
17.2%
BBC Radio 2
11.0%
TFM/Magic 1170
Smooth Radio…
10.7%
8.2%
Capital North East*
7.8%
BBC Radio 4
6.2%
TFM Radio
5.9%
BBC Radio 1
Real Radio North East
Magic 1170
BBC Radio FIVE LIVE
%
5.0%
4.7%
*stations marked with an asterisk do not cover the
whole of the total survey area
3.7%
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
tfm
multi week listenership
15+
15-24
25-34
35-44
45-54
55+
Population (000s)
820
126
121
107
158
308
1 Week Reach (000s)
% Reach
Average Hours
172
21
5.9
44
35
5.2
39
32
5.3
31
25
6.8
29
20
8.3
29
9
4.3
4 week Reach (000s)
4 week Reach %
271
33
67
53
58
48
49
41
44
31
51
16
13 week Reach (000s)
13 week Reach %
348
42
82
65
72
59
64
52
56
39
69
22
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
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