Media Pack

Our Coverage

Talking to people across the region

421,000

Women 822,000 Total Population

401,000

Men

Local, engaging, trusted…

TFM provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits.

A typical TFM listener is aged between 25 & 45.

They lead a fast-paced, busy life, working hard and playing hard. Their social scene is important with weekends for friends and family.

.

Proud of their North East roots, their home and family.

TFM Speaks to 154,000 people every week

TFM

Population (000s) 1 Week Reach (000s) % Reach Average Hours 4 Week Reach (000s) 4 week reach % 13 Week Reach (000s) 13 week Reach % 15+ 822 154 19% 6.0

246 30% 319 39% 15-24 124 30 24% 4.9

47 37%

Watch our audience GROW!

25-34

124 43 35% 5.3

67 54%

35-44

116 42 36% 9.8

62 53%

45-54

146 25 17% 2.6

42 29%

55+ 312 14 4% 4.9

23 8% 59 48%

83 67% 75 65% 55 38%

32 10%

Source: RAJAR, TFM TSA, 6 months ending June 14

It Works!

The Fashion Show organised and ran by TFM was a great success with some stores having complete sell outs of products within 15 minutes of showing on the catwalk, other stores had customers asking, “is this the dress from the Fashion Show?” Food outlets noticed a considerable uplift in sales. The whole event was organised and very professional from start to finish. The Street Team did a great job in motivating the crowd.

Once people heard us on the radio they realised that we are a big, professional, local company. Radio has done this! Advertising on TFM radio led to an increase of enquires and this has helped to open more doors for our sales reps. Go for it! Advertising on TFM will work for you.

TFM is an essential part of our marketing programme; we use it strategically for promotions, events and sponsorships. Using radio has enabled our recall figures to reach over 60%, which is higher than any other media we have ever used!

I found TFM really great to work with. Fab ideas and very professional. I was absolutely amazed when I opened my shutters to find people waiting; sales were 30% higher than projected. Anyone thinking of advertising with TFM my advice would be to do it and stick with it, it will be the best advertising you ever do

Weekly reach (000’s)

*stations marked with an asterisk do not cover the whole of the total survey area

300 250 200 150 100 50 0 225 182 175 160

BBC Radio 2 Capital North East* Smooth Radio North East BBC Radio 1

154

TFM Source: RAJAR, TFM TSA, 6 months ending June 14

104

BBC Radio 4

92 90

Magic 1170 Heart North East

Total hours by station

*stations marked with an asterisk do not cover the whole of the total survey area

3 000 2 500 2 000 1 500 1 000 500 0 2,554 1,572 1,461 1,344 1,266

BBC Radio 2 Smooth Radio North East BBC Radio 4 Capital North East* BBC Radio 1 Source: RAJAR, TFM TSA, 6 months ending June 14

972 916 753

TFM Heart North East Magic 1170

Market share by station

*stations marked with an asterisk do not cover the whole of the total survey area

18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 17,1% 9,8% 9,0% 8,5% 6,5%

BBC Radio 2 Smooth Radio North East BBC Radio 4 Capital North East* BBC Radio 1

6,1%

TFM Source: RAJAR, TFM TSA, 6 months ending June 14

5,0% 4,4%

Heart North East Magic 1170

Through our digital platforms we talk to

83,000 people

Every single month!

Your campaign will hit every one of them

Solutions for Every Challenge

Full Creative Media Services

Idea generation Creative Sponsorship

Startup

(dialog & tender)

Media Bus Social Media Outside Broadcast Advertising Campaign Online E-Shot On Air Promotion Research Bespoke Events Off Air Promotion

At the Heart of Our Community

With our charity

C

ash For Kids

Cash for Kids raises funds for sick, disabled and underprivileged children across the North East.

In 2013 the charity raised

£1 million

supporting

30,359

local children.

81%

of UK consumers agree that they are more likely to buy a product associated with a cause they care about.

The 2 causes that draw the widest support from the general public are medical research and children/young people.

Your chance to do this locally whilst still promoting your brand.

Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them.