Chapter 5

Transcript Chapter 5

Chapter 5

Enabling Commerce Using the Internet

5-1 “…[W]e can hardly keep up with the Fortune 500 companies who are contacting us.”

Sibley Verbeck, CEO and founder of the Electric Sheep Company

Learning Objectives

5-2 1. 2. 3. Describe electronic commerce, how it has evolved, and the strategies that companies are adopting to compete in cyberspace.

Explain the differences between extranets and intranets and show how organizations utilize these environments.

4. Describe the stages of business-to-consumer electronic commerce and understand the keys to successful electronic commerce applications.

Describe emerging trends in consumer-to consumer e-commerce and the key drivers for the emergence of mobile commerce.

Explain different forms of e-government as well as regulatory threats to e-commerce.

Learning Objectives

5-3 1. 2. 3. Describe electronic commerce, how it has evolved, and the strategies that companies are adopting to compete in cyberspace.

Explain the differences between extranets and intranets and show how organizations utilize these environments.

4. Describe the stages of business-to-consumer electronic commerce and understand the keys to successful electronic commerce applications.

Describe emerging trends in consumer-to consumer e-commerce and the key drivers for the emergence of mobile commerce.

Explain different forms of e-government as well as regulatory threats to e-commerce.

Electronic Commerce

5-4   Online exchange of goods, services, and money 2007:   3.4 percent of total retail revenue $136.4 billion in revenue IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Most Common Types of E-Commerce

5-5   Business-to-consumer (B2C)  A person buys a book from Amazon.com

Business-to-business (B2B)  Retailer like Wal-Mart ordering from distributors  Business-to-employee (B2E)  Employee uses the Web to change employee benefits  Consumer-to-consumer (C2C)  One person purchases from another on eBay IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Other Types of E-Commerce

5-6    Government-to-citizen (G2C)  A person filing income taxes online Government-to-business (G2B)  Government purchases supplies using Internet-enabled procurement system Government-to-government (G2G)  Foreign government accessing U.S. federal regulations IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Key Capabilities of the Web

Information Dissemination

5-8    Firms across the world have access to customers Economical medium for marketing products and services Increased geographical reach IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Integration

5-9    Integration of information via Web sites Real-time access to personalized information No time lag between company decisions and customers’ ability to access these IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Example: Integration

5-10  Alaska Airlines customers can access their mileage program any time  Real-time link between company database and customer IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Mass Customization

5-11   Meeting particular customers’ needs on a large scale Timbuk2.com

 Custom Messenger Bag Builder  Customers create a virtual bag  Preference-tracking helps Timbuk2 in marketing efforts IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Interactive Communication

5-12   Immediate feedback between company and customers   E-mail notifications Customer service online chat Best Buy  Geek Squad  24-hour computer support IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Transaction Support

5-13    Internet and the Web:  Reduced transaction costs  Enhanced operational efficiency Dell—automated transaction support  Cost savings per sale  Disintermediation Reintermediation   Reintroduction of middlemen E.g., Orbitz.com

E-Commerce Business Strategies

Brick-and-Mortar Business Strategy

Click-Only Business Strategy

5-16    Business conducted in cyberspace—no physical location Virtual companies Cons: Customers uncomfortable with online transactions No face-to-face interaction with customers IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Click-and-Mortar Business Strategy

5-17    Bricks-and-clicks business strategy Hybrid strategy Cons: Added complexity combining two different environments IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Example: Click-and-Mortar Company

Components of a Business Model

Typical Revenue Models for EC 5-20  Most important ingredient of business model  How will the firm earn revenue?

Learning Objectives

5-21 1. 2. 3. Describe electronic commerce, how it has evolved, and the strategies that companies are adopting to compete in cyberspace.

Explain the differences between extranets and intranets and show how organizations utilize these environments.

4. Describe the stages of business-to-consumer electronic commerce and understand the keys to successful electronic commerce applications.

Describe emerging trends in consumer-to consumer e-commerce and the key drivers for the emergence of mobile commerce.

Explain different forms of e-government as well as regulatory threats to e-commerce.

Business-to-Business E-Commerce 5-22  Extranet  Enables firms to do business together (B2B)  One of best ways for organizations to gain return on technology-based investments  Boeing  1,000 authorized business partners  Nearly all Fortune 1,000 companies deploy some type of B2B applications IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Electronic Data Interchange (EDI)

5-23  Used prior to the introduction of the Internet  EDI used for B2B systems  However:  Costly  Need for dedicated telecommunications networks IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Extranets

5-24   New, more affordable alternative to EDI Advantages    Improved timelines and accuracy of information  Cost effective  Central management of documents Technology integration  Cross-platform nature Low cost-High Value  No specific user training required  Positive impacts on a company’s bottom line IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Extranet System Architecture

5-25  Internet-based application  Use of firewalls and Virtual private networks (VPN) to secure information transmission  Used to manage supply chains IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Intranets

5-26      Business-to-employee (B2E) electronic commerce Internet based private network using Web technologies Used to facilitate secured transmission of proprietary information within companies Intranets offer similar benefits as extranets Boeing   Intranet serves more than 200,000 employees More than 1 million pages IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Intranet System Architecture

5-27   Internet-based application Use of firewalls and Virtual private networks (VPN) to secure information transmission IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Intranet: Training

5-28  Boeing Company     200,000 employees get trained Quality eTraining program    Catalogue of courses Online course content Standardized courses Business improvements Cost reduction  Eliminated travel cost IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Intranet: Personalized Intranet Pages

5-29  Customized pages for different employees  Same look and feel  Pages draw on same underlying data  Customization depending on job function or geographical location  Employees have only access to the information they need  Sometimes customized according to user’s language IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Intranet: Application Integration

5-30   Information from separate applications can be consolidated and presented to the user Netegrity SiteMinder IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Intranet: Online Entry of Information

5-31   Use of Web browsers to enter information online Example: Microsoft MSExpense  Prior to MSExpense   136 different report templates Outdated versions  With MSExpense     Online submission of expense records Easy and centralized updates to templates Savings of $4.3 million a year Shortened period for reimbursement from 3 weeks to 3 days IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Intranet: Real-Time Access to Information

5-32  Manage, update, distribute, and access corporate information  Boeing  News releases uploaded to the Intranet  Previously sent to all corporate offices as videotapes  Reduced distribution costs  Efficient information sharing  Company-wide access IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Intranet: Collaboration

5-33  Boeing  Information shared between employees across the world   Reduced product development cycles Ability to stay current on projects  Ability to stay current with the changing market conditions IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Learning Objectives

5-34 1. 2. 3. Describe electronic commerce, how it has evolved, and the strategies that companies are adopting to compete in cyberspace.

Explain the differences between extranets and intranets and show how organizations utilize these environments.

4. Describe the stages of business-to-consumer electronic commerce and understand the keys to successful electronic commerce applications.

Describe emerging trends in consumer-to consumer e-commerce and the key drivers for the emergence of mobile commerce.

Explain different forms of e-government as well as regulatory threats to e-commerce.

Use of Internet Technologies

5-35  Characteristics of the Internet, intranet and extranet   B2B, B2E rely on extranet and intranet Internet provides an opportunity for B2C commerce IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Stages of B2C E-Commerce

E-Tailing

5-37     Selling goods and services online Click-and-mortar  Walmart.com

Click only  Amazon.com

Virtual company  Priceline.com

E-Tailing Benefits

5-38    Product benefits  Unlimited number and variety of products  Easier comparison shopping  Examples: AllBookstores, BizRate, or SideStep Place benefits  Anywhere, anytime  Purchasing on global scale Price benefits   Higher inventory turnover rate No expenditures for physical retail space IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

The Long Tail

5-39   Traditional stores   Focus on mainstream needs Target the average customer  Example: Blockbuster E-Tailers   Can focus on niche markets Example: Netflix IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

E-Tailing Drawbacks

5-40  Product delivery drawbacks  Delay between product order and delivery  Except for products that can be downloaded  Direct product experience drawbacks  Lack of sensory information  Smell, taste, feel  Lack of the social element  Cannot replace going to the mall with friends IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Attracting and Retaining Online Customers

5-41    Basic rule of commerce Offer valuable products/services at fair prices 1.

Additional e-commerce rules The Web site should offer something unique.

The Web site must be aesthetically pleasing.

The Web site must be easy to use and fast. The Web site must motivate people to visit, stay, and return.

You must advertise your presence on the Web.

You should learn from your Web site.

Web Site Rules: Rule 1

5-42  Offer something unique  Offer hard-to-find goods  Global audience  Reasonable prices IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Web Site Rules: Rule 2

5-43  Web site must be aesthetically pleasing  Use of color schemes, backgrounds, high quality images  Clear, concise, and consistent layout  Increases chances of return  Can separate a Web site from the competition IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Web Site Rules: Rule 3

5-44  Web site must be easy to use and fast  Easy navigation   Fast download speed  Average user will wait only a couple of seconds for a Web site to download Present brief summary information with hyperlinks  Allows users to “drill down” IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Web Site Rules: Rule 4

5-45  Web site must motivate people to visit, stay, and return  Create a community  BMW Car Club of America (BMWCCA)  Users share tips on maintenance, repair, and other items, and follow electronic links to other BMW resources.

Web Site Rules: Rule 5

5-46  Advertise your presence on the Web  Pull marketing  A passive method of attracting to a specific site  Include the Web site address on all promotional materials  Advertise your Web site on other sites IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Web Site Rules: Rule 5 (cont’d)

5-47  Advertise your presence on the Web (cont’d)  Pay-per-click  Only pay for advertising when user clicks on it  Click-through rate  Conversion rate  Affiliate marketing—Website owners post ads on their site  Money earned fro referrals or ensuing sales  Problem: click fraud—artificially clicking on ads to create revenue  Network click fraud  Competitive click fraud IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Web Site Rules: Rule 6

  Learn from your Web site  Who are your customers?

 What are they doing?

Web analytics  Analyze behavior of visitors     Path the visitors take Length of the visit Number of pages viewed Page from which they exit 5-48 IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Search Marketing

5-49   Strategies to enhance visibility in search engines’ results Paid inclusion  Fee paid to the search engine to appear in the results  Cannot influence order, thus companies may use:  Search engine advertising  Search engine optimization IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Search Advertising

5-50  Sponsored search   Pay to ensure a spot on top of search results page E.g., AdWords  Bid for being listed in sponsored search results  Placement depends on relevance  Pay-per-click  Can get costly IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Search Engine Optimization

5-51    Position within search results based on complex formula Site owner has no control over the position of the ad Optimization based on:  Web site updates   Use of key terms Unethical “tricks” IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Securing Payments in the Digital World

5-52     90% of users have changed online behavior because of fear of identity theft 1/3 of online purchasers cut back on the volume of purchasing More than 1/2 of shopping carts are abandoned Need for secure forms of online payment IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Credit and Debit Cards

5-53  Customer Verification Value (CVV)  Three-digit code on the back of a card  Added to combat fraud in online purchases  Not included in the magnetic strip information  Code used for authorization by bank IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Conducting Safe Transactions Online

5-54 2.

Use a secure browser with the latest encryption capabilities Check the site’s privacy policy Read and understand refund and shipping policies Keep personal information private Give payment information only to those you know and trust Keep records of online transaction Review your monthly credit card and bank statements IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Payment Services

5-55   Online transactions without sharing private information with actual seller Payment service keeps information secure   PayPal (owned by eBay)  Can send and receive money if you have an e-mail account Google Checkout   Linked with Google search Users can see if merchants offer this option IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Managing Financial Transactions in the Digital World

5-56   Financial institutions offer:  Online banking  Management of credit card, checking, and savings accounts   Electronic bill pay  Bill payment online Online investing  Growing in popularity Extensive use of Internet for obtaining financial information IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Learning Objectives

5-57 1. 2. 3. Describe electronic commerce, how it has evolved, and the strategies that companies are adopting to compete in cyberspace.

Explain the differences between extranets and intranets and show how organizations utilize these environments.

4. Describe the stages of business-to-consumer electronic commerce and understand the keys to successful electronic commerce applications.

Describe emerging trends in consumer-to consumer e-commerce and the key drivers for the emergence of mobile commerce.

Explain different forms of e-government as well as regulatory threats to e-commerce.

Types of C2C E-Commerce

5-58  C2C commerce has always been present  17% of American adults have sold online  C2C relationships characterized by  Number of buyers  Number of sellers IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Opportunities and Threats of C2C E-Commerce

E-Auctions

5-60  Forward auction  Sellers post goods or services for sale  Buyers bid on these items  Highest bid wins  Reverse auction  Buyers post a request for quote (RFQ)  Seller proposes a bid  Lowest seller bid wins  Used frequently in B2B e-commerce IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

E-Auction Fraud

5-61   E-auctions marred with more fraud than any other Internet activity  45% of all Internet fraud-related complaints  Average loss: $724 Types of e-Auction fraud   Bid luring Reproductions     Bid shielding Shipping fraud Payment failure Nonshipment IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

M-Commerce

5-62    Electronic transactions using wireless mobile devices Mobile networks  Wireless  Switched public network Smart phones  High-speed data transfer  “Always-on” connectivity IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

M-Commerce Applications

Location-Based M-Commerce

5-64  Highly personalized mobile services  Based on location  GPS functionality  Bluetooth   Pull-based—consumers seeking information Push-based—companies sending (unrequested) information to the consumer IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Enhanced 911 and Phone Locator

5-65   e911   Federal mandate Correct routing of emergency calls  Phone locator  Location of family members’ cell phones  GPS specifies location within 50 meters Alerting system when child leaves a certain area IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Location-Based Services

Key Drivers of M-Commerce

5-67   General interest in adoption of the Internet and e-commerce Real-time transfer of data over 3G and 4G cellular networks  “Always-on” connectivity   Growth in mobile telephony 2007 M-commerce market: $19 billion  Predicted to grow to $88 billion by 2009 IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Mobile Entertainment

5-68  Slingbox  Acts as a personal media server  “Placeshifts” television content to any Internet-enabled device  Television signal received at the user’s house  Relayed over the Internet to be accessed from anywhere IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Learning Objectives

5-69 1. 2. 3. Describe electronic commerce, how it has evolved, and the strategies that companies are adopting to compete in cyberspace.

Explain the differences between extranets and intranets and show how organizations utilize these environments.

4. Describe the stages of business-to-consumer electronic commerce and understand the keys to successful electronic commerce applications.

Describe emerging trends in consumer-to consumer e-commerce and the key drivers for the emergence of mobile commerce.

Explain different forms of e-government as well as regulatory threats to e-commerce.

E-Government

5-70   Providing information about public services    To citizens To organizations To other governmental agencies 1998—Government Paperwork Elimination Act IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Government-to-Citizens

5-71  Interactions between the government and its constituents  IRS—e-filing  Grants.gov

Government-to-Business

5-72  Relationships between businesses and the government    E-procurement Forward auctions   Businesses buy surplus government equipment AuctionRP.com

Government-to-Government

5-73  Interactions between countries  Regulations.gov

 Export.gov

Issues in E-Commerce

Issues in E-Commerce (cont’d)

5-75  The USA PATRIOT Act  Introduced after 9/11 terrorist attacks in 2001   More power given to governmental agencies to protect Americans Critics—Civil Liberties Union    Reduced checks and balances on surveillance Lack of focus on terrorism Surveillance on Americans IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Examples of Provisions Allowed by the USA PATRIOT Act

Internet Taxation

5-77   The Internet Tax Freedom Act—1998   Created as an incentive for EC businesses Internet sales treated as mail-order sales  No sales taxes paid in states where the company has no presence Problem  Loss of tax incomes  Unfair advantage for e-tailers IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Internet Taxation (cont’d)

5-78  Solutions:  Use tax  Consumers required to pay their state’s sales tax   Part of some income tax returns Streamlined Sales Tax Project   Simplification of tax codes Collection of taxes by out-of-state sellers IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Arguments For and Against Internet Taxation

Net Neutrality

5-80    Data sent over the Internet should be handled in a neutral manner All traffic treated the same way ISPs and telephone companies argue for prioritization  Traditional Internet traffic suffers (e-mail) due to high bandwidth applications  Example: YouTube.com not paying their fair share, should be deprioritized IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Censorship

5-81  Governmental attempts to control Internet traffic  Limiting citizens from viewing content   Examples: China, North Korea   Strict guidelines on what can be viewed Key words and topics blocked United States  Child Online Protection Act (COPA)  Age verification for certain content IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

End of Chapter Content

Opening Case—

Doing Virtual Business: Second Life 5-83     Commerce in MMOGs (massively multiplayer online game)?   8.5 million “residents” Avatars can:    Buy property Build businesses and homes Shop for clothing and other virtual items What do users do there?

Virtual Crime

5-84  $11,500 ATM theft…in Second Life  International Problem    South Korean crime gangs Chinese MMOG player loaned a virtual sword to another player, who then sold the sword. The loaner then killed the seller.

Japanese teen arrested for stealing from in-world accounts 

Crime-based games



Crime inherent in some games

E-Business is BIG Business

5-85  Growing numbers of online consumers  2007 revenues—$175 billion  2012 expected revenue—$335 billion IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Monitoring Productive Employees

5-86    “You have zero privacy, get over it” ( Scott McNeely) Use of company provided Internet connection can be legally monitored American Management Association survey (2005)        75% of employers monitor employee’s Internet use 65% use software to block access to certain Web sites 30% monitor key strokes 50% review and retain employee e-mails 80% of the companies disclose the practices to the employees 26% fired employees for Internet misuse 25% fired employees for e-mail abuse IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Human-Powered Search Engines: ChaCha

5-87     Search service for mobile phones Guides read, then answer questions Guides must apply and be trained Technology “learns” from guides’ answers IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

YouTube’s Steve Chen and Chad Hurley

5-88      Former PayPal employees Went online in 2005 30 million videos a day 9.1 million users Sold to Google for $1.76 billion IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Transforming Communication: Ribbit

5-89       Open platform for telephony innovation One number for   Land line Cell  Voice over IP When phone rings, they all ring When one phone is answered, the others stop ringing Speech to text conversion Capability for 911 calls IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020

Retailing

5-90   Systems have improved brick-and-mortar experience  Computerized Point of Sale (POS)   Bar code scanners Inventory control Emerging  RFID (Radio frequency identification) technology   “Smart” shelves “Smart” dressing rooms IS Today (Valacich & Schneider) Copyright © 2010 Pearson Education, Inc. Published as Prentice Hall 4/29/2020