Transcript Enhancing Collaboration Using Web 2.0

Chapter 5
Enhancing Collaboration Using
Web 2.0
5-1
Facebook is the most popular
social network, with over 500
million active users.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Facebook
5-2
 How many of you are Facebook customers?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Learning Objectives
5-3
1. Describe Web 2.0 and the key enablers of
Enterprise 2.0.
2. Explain how organizations can enhance
communication using Web 2.0 applications.
3..Explain how organizations can enhance
cooperation using Web 2.0 applications
4.Explain how organizations can enhance
collaboration using Web 2.0 applications.
5. Explain how organizations can enhance connection
using Web 2.0 applications.
6. Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Defining Web 2.0
5-4
 What makes Web 2.0 different
from Web 1.0?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Learning Objectives
5-5
1. Describe Web 2.0 and the key enablers of
Enterprise 2.0.
2. Explain how organizations can enhance
communication using Web 2.0 applications.
3..Explain how organizations can enhance
cooperation using Web 2.0 applications
4.Explain how organizations can enhance
collaboration using Web 2.0 applications.
5. Explain how organizations can enhance connection
using Web 2.0 applications.
6. Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Blogs
5-6
 Who has a blog and
what do you blog
about?
 Web 2.0…the creation
vs. the consumption of
content!
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Social Presence
5-7
 Who is a micro blogger and what does it do for you?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Instant Messaging
5-8
 Has instant messaging been replaced by text
messaging and microblogging?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Virtual Worlds
5-9
 Who participates in a virtual world and how to companies make
money from this?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Learning Objectives
5-10
1. Describe Web 2.0 and the key enablers of
Enterprise 2.0.
2. Explain how organizations can enhance
communication using Web 2.0 applications.
3..Explain how organizations can enhance
cooperation using Web 2.0 applications
4.Explain how organizations can enhance
collaboration using Web 2.0 applications.
5. Explain how organizations can enhance connection
using Web 2.0 applications.
6. Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Media Sharing
5-11
 How many different ways
to individuals and
organizations share media
and how to commercial
organizations make money
from this?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Social Bookmarking
5-12
 What are your
“favorites” and why
would I care?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Social Cataloging
5-13
 What is the value
proposition of sites like
zotero?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Tagging
5-14
 What do we mean when we
say that metadata is data
about data?
 What is tagging and
geotagging and how does this
create value?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Tag Clouds
5-15
 How do you
interpret a tag
cloud?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Learning Objectives
5-16
1. Describe Web 2.0 and the key enablers of
Enterprise 2.0.
2. Explain how organizations can enhance
communication using Web 2.0 applications.
3..Explain how organizations can enhance
cooperation using Web 2.0 applications
4.Explain how organizations can enhance
collaboration using Web 2.0 applications.
5. Explain how organizations can enhance connection
using Web 2.0 applications.
6. Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Virtual Teams
5-17
 Who has ever worked
on a virtual team?
 Why was a virtual
team needed?
 What tools did you
use while working on
these team?
 What were the
pros/cons?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Tools for Collaboration
5-18
 Collaboration tools help with many different
communication needs, such as talking, sharing
documents, or making decisions.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Google Apps
5-19
 Why is using Google Apps better than just e-mailing
documents around in your team?





Gmail
Google Calendar
Google Talk
Google Docs
Google Sites
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Microsoft SharePoint
5-20
 What is Microsoft SharePoint and why would anyone
use SharePoint when Goggle Apps is free?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Wikis
5-21
 What is a Wiki?
 How many of you utilize Wikipedia for school
assignments?
 What are the pros/cons of using a tool like
Wikipedia?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Human-Based Computing (Crowdsourcing)
5-22
 What is “crowdsourcing” and has anyone ever
worked on a project that utilized crowdsourcing?
 What are the pros/cons?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Learning Objectives
5-23
1. Describe Web 2.0 and the key enablers of
Enterprise 2.0.
2. Explain how organizations can enhance
communication using Web 2.0 applications.
3..Explain how organizations can enhance
cooperation using Web 2.0 applications
4.Explain how organizations can enhance
collaboration using Web 2.0 applications.
5. Explain how organizations can enhance connection
using Web 2.0 applications.
6. Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Social Networking Communities
5-24
 Will Google+ get any traction or will
the network effect of Facebook be too
powerful to overcome?
 Why did MySpace crash-n-burn?
 What will displace Facebook and Why?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Viral Marketing
5-25
 How would you use the Internet to drive a viral
marketing campaign?
 Remember to…
 Do something unexpected.
 Make people feel something.
 Make sequels.
 Allow sharing and easy distribution.
 Never restrict access to the content.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Social Search
5-26
 What are the pros/cons of including content from social
networks, blogs, or microblogging services compared to the
traditional techniques used by Google?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Syndication
5-27
 Who uses Real Simple Syndication (RSS) feeds to pull
together information of interest from various sources?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Web Services
5-28
 Why would an organization want to use Web Services?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Widgets
5-29
 What are your favorite
widgets?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Mashups
5-30
 Give me an example of a
mashup?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Future Web Capabilities
5-31
 What is the “Semantic Web” and what innovations
do you predict for Web 3.0?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Learning Objectives
5-32
1. Describe Web 2.0 and the key enablers of
Enterprise 2.0.
2. Explain how organizations can enhance
communication using Web 2.0 applications.
3..Explain how organizations can enhance
cooperation using Web 2.0 applications
4.Explain how organizations can enhance
collaboration using Web 2.0 applications.
5. Explain how organizations can enhance connection
using Web 2.0 applications.
6. Describe how companies can manage their
Enterprise 2.0 strategy and deal with potential pitfalls
associated with Web 2.0.
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall
Managing the Enterprise 2.0 Strategy
5-33
 What are the major
challenges faced by
organizations when it
comes to leveraging Web
2.0 technologies?
IS Today (Valacich & Schneider) 5/e
4/10/2015
Copyright © 2012 Pearson Education, Inc. Published as Prentice Hall