Launch of the Smokefree West Sussex Operational Plan and Stoptober 2014

Monday , 8 September 2014

• “The mission of comprehensive tobacco control programme is to reduce disease, disability and death related to tobacco use. A comprehensive approach – one that optimizes synergy from applying a mix of educational, clinical, regulatory economic and social strategies has been established as the guiding principle for eliminating the health and economic burden of tobacco control.” US Surgeon General cited in the Tobacco Control Plan

West Sussex Tobacco Control Operational Plan

Ten High Impact Changes

Purpose “Reduce smoking prevalence and health inequalities associated with smoking in West Sussex”

Stopping the promotion of tobacco Effective communications for tobacco control

WHO strands of Tobacco Control

Reducing exposure to second hand smoke Making tobacco less affordable Effective regulation of tobacco products Helping tobacco users to quit

Ten High Impact Changes

Working in partnership is the building block of success Build and sustain capacity in tobacco control Gather and use the full range of data to inform tobacco control Tackle Cheap and illicit tobacco Use tobacco control to tackle health inequalities Influence change through advocacy Deliver consistent, coherent and coordinated communication Helping young people to be tobacco free An integrated stop smoking approach Maintain and promote smoke free environments

Working in partnership is the building block to success A comprehensive tobacco control programme involves multiple agencies and a clear commitment from senior officers at each partner organisation.

Gather and use the full range of data to inform tobacco control

Use tobacco control to tackle health inequalities The Marmot report on health inequalities identifies tobacco control as being central to any strategy to tackle health inequalities.

Smoking prevalence in routine and manual workers in West Sussex has increased since 2009, up to 29.7%.

Deliver consistent, coherent and co-ordinated communication

An integrated stop smoking approach

Build and sustain capacity in tobacco control

Tackle Cheap and illicit tobacco

Influence change through advocacy http://www.smokefreewestsussex.co.uk/Tobacco Control-Alliance.aspx

Helping Young People to be tobacco free Stand alone interventions will have little impact. Youth prevention work should be part of all of the other strands as part of de-normalising smoking as a habit .

Maintain and promote smoke free environments

Thanks for listening

Any Questions?

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What is it?

The 28-day mass participation event to help England’s smokers stop

Why participate?

Because Stoptober has been proven as a highly effective way to help people stop smoking; more support than ever before; and everyone is doing it together

What will support this physically?

A refreshed 28-day app, email and text service and pack; as well as an active support network on social media and in many workplaces

What will support this emotionally?

Other stoppers, families and friends, the ‘herd’ and your local community from healthcare professionals to community stakeholders

The Stoptober Effect: UCL data also supports a rise in quit attempts since October 2012 12 10 8 6 4 2 0 Pre-2012 2013 Source: Smoking Toolkit Study, October 2013

Building on success

• • • After a successful 2012 launch and 2013 follow up Stoptober is back, the 28 day challenge that launches in September and sees people all over the country stop smoking for the month of October.

2013 achieved over 250,000 registrations and 500,000 product orders.

Over 65% of those taking part reached 28 days – making them 5 times more likely to quit for good.

2013

West Sussex

• • Over 2,000 people in West Sussex signed up Stoptober on the national Smokefree website 400 people in West Sussex signed up to Stoptober with the support of the local Stop Smoking Service – 167 quit smoking

What did we do last year?

2014

Aim of the Partnerships local campaign activities • • • To encourage people to sign up and to use the Stop Smoking Service To target specific communities that have a higher smoking rate To reach as many people including the various people partners are engaged with

Smokefree West Sussex Road Shows 8 Road Shows across the county

• • • • • • • • 13 th 20 th 27 th 2 nd Sept – Worthing Sept – Crawley Oct – Horsham 4 th Sept – Burgess Hill Oct – Littlehampton 11 th 18 th 25 th Oct – Bognor Regis Oct – Shoreham Oct – Chichester

Smokefree West Sussex Mobile Clinic

Smokefree West Sussex Partnership Stoptober Activities • • • • • • • Bus Advertising Radio Advertising Workplaces Hospitals Parktastic/ Get Active Festival Crawley Shopping Centre Promotional Stands in various venues

Getting Involved

• • • Come along and support us at the Roadshows Tell friends, family to come and visit us Contact service for any further information 0300 100 1823

Information on Stoptober and all activities planned: www.smokefreewestsussex.co.uk

Smoking Cessation is Everyone's Business In Partnership Let’s Make a Difference