Transcript StarryMedia - Mobile Monday Shanghai

Local Merchants Gear up to embrace O2O trend :
M-commerce Practice
Brian Xin
Founder & CEO
StarryMedia
2014.4.21
M-commerce for local merchants
• Local is the core of O2O
– Consumer
– Business
• Mobile is the key entry
– Mobile APP
– Mobile Web
– Mobile Social Media App Integration
• Mobile payment is the trend
– Pay online
– Pay offline
• End-to-end mobile solution
– Merchant
– Consumer
M-Commerce Loop – Offline 2 Online 2 Offline
Issues
Merchant create and publish real-time deals
In-store validation technique
Consumer don’t open the APP
Consumer makes m-payment
In-store validation
Web site
Mobile
App
All-inone POS
Passbook
PDA
device
CS
3rd party terminals
Web
In-store
Validation
SMS
App
IVR
Smart digital terminal for merchants
Validate E-card and physical card (CRM)
Initialize in-store campaign
Handle transaction
Validation
Proximity marketing
DEMO
Smart terminal – mobile payment
QR Code scenario：
1.用户买单时pos系统可生成支付二维码；
2.用户扫描二维码完成支付;
pos系统可生成支付二维码
用户拍码支付
NFC Scenario：
进入手机支付页面
1.用户买单时，与POS系统近场感应；
2.用户感应后确认支付；
支付金额 与POS近场感应
Sensor for active
engagement
Mobile Terminal for
consumer
O2O Platform for
merchants content
Restaurants Cross-selling and up-selling
南小馆20元优惠券验证使用
用户充值3000元
+20元南小馆优惠券
+3000分积分
优惠
+7折优惠券
兑
换
使用500积分兑换一杯果汁
获得充值奖励
后台销售数据及财务数据统计
To be deployed
享受1次午餐7折优惠
Coffee shop with O2O capability
M-commerce for local merchants – what we learned
• Good content from merchant
• End-to-end mobile solution – all on mobile
• Hardware + Software solution
Thanks
谢谢
辛卫民 Brian Xin
[email protected]
13761746268