Culinary Vocabulary

A writer’s resource August 2011

Culinary Vocabulary

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What is it?

A resource to provide inspiration for highly descriptive, emotive, and sensorial writing A collaborative work-in-progress that we can contribute to over time •

Why was this created?

It is easy to fall into the trap of using the same old lackluster words A broader vocabulary will allow us to write richer concept narratives and other materials This will help us with our mission of bringing ideas to life •

How to use it

Grouped by Culinary Shift, Cookbook Category, and Life Driver A reference tool for writing more original concept narratives and other materials A thesaurus for describing similar concepts or platforms with different wording A springboard to inspire new ways of describing or looking at an idea 2

Table of Contents

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Emotive/Hedonic Words by Culinary Shift Sensorial Cookbook (Words by Food Category)

– Beverages Page 14–16 – – Eggs and Dairy Bread and Pasta Page 17–19 Page 20–22 – – Fruits and Vegetables Soups and Sauces Page 23–25 Page 26–31 – – Fish and Seafood Dessert Page 32–34 Page 35–37

General Culinary Vocabulary

– – Descriptors Action Words Page 39 Page 40 – Color Page 41–43 – – Temperature Amount Page 44 Page 45

Appendix: Emotive/Hedonic Words by LifeDriver Page 4–12 Page 13–37 Page 38–45 Page 46–54

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Culinary Shifts

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Community Connected

Authentic, backyard, classic, collaborative, concerned, conscientious, comforting, community, compostable, connected, country, earthy, eco-friendly, family-owned, family-style, farm-fresh, farmers’ market, fisherman, fresh, from-the-source, garden, garden-fresh, generational, genuine, good, grassroots, handcrafted, handed-down, heartland, heartwarming, holistic, hometown, homey, honest, indigenous, intimate, just-picked, kind, local, market, motherland, neighborhood, old-country, organic, peasant, preserved, real, regional, seasonal, shared, small batch, social, sourced, storied, supported, sustainable, time-honored, traditional, true, trustworthy, welcoming, whole.

5

More With Less

Affordable, anti-consumerism, back to basics, bargain, basic, budget, compostable, concerned, conscientious, credible, cut back, diligent, do-it-yourself, eco-friendly, economical, essential, frugal, fundamental, handed-down, honest, humble, modest, preserved, priceless, principled, prioritized, purposeful, recycled, reduced, resourceful, responsible, reused, rustic, seasonal, shared, simple, simplified, streamlined, sustainable, thoughtful, thrifty, unadorned, value, worth.

6

Doctor Me

100%, allergen-free, all-natural, anti-aging, anti inflammatory, antioxidant-rich, boosted, carb-free, complete, concerned, conscientious, daily, diet, educated, empowering, enriched, essential, expert, fat-free, figure friendly, fit, flavonols, fortified, forward-thinking, gluten free, good-for-you, goodness, healthful, healthy, heart healthy, holistic, hypoallergenic, informed, intelligent, invigorating, low-carb, low-fat, low-sodium, measured, medical, minimally processed, moderation, natural, nutrient-rich, nutritious, planned, positive, prescribed, preventative, proactive, probiotic, purposeful, real, regimented, responsible, specialized, superfood, supplemented, take charge, unprocessed, vitamin-packed, well-being, whole, wholesome, zero calorie.

7

Always On

Accessible, advanced, avant garde, buzz generating, buzz worthy, computerized, connected, curious, cutting edge, digital, do-it-yourself, educated, energetic, engaging, enhanced, everywhere, expert, fashionable, fast, foodie, forward-thinking, fully-wired, futuristic, immediate, informed, instantaneous, intelligent, mechanized, mobile, modern, on-the-go, open, portable, quick, seasonal, sharing, smart, social, sophisticated, souped-up, state-of the-art, tech-savvy, trendy, web, wired, youthful.

8

Simple Refuge

100%, all-American, Americana, authentic, back to basics, basic, beloved, cherished, classic, clean, comeback, comforting, country, easy, essential, family-style, fundamental, genuine, goodness, handed-down, heartland, heartwarming, heritage, historical, home cooked, homemade, homey, honest, humble, iconic, kitchen, life-affirming, like your mother/grandmother used to make, motherland, nostalgic, nourishing, old-fashioned, old-country, old-school, original, peasant, precious, preserved, pure, real, reinvented, reminiscent, retro, rustic, satisfying, seasonal, simple, simplified, slow food, soothing, soulful, soul-warming, straightforward, subtle, throwback, traditional, trustworthy, yesteryear.

9

Break Free

Adventurous, artistic, audacious, avant garde, bold, buzz generating, creative, curious, cutting edge, daring, deconstructed, defying, display, engaging, enhanced, enthralling, exhibitionist, extraordinary, extravagant, extreme, fashionable, forward-thinking, frontier, futuristic, imaginative, innovative, intrepid, intriguing, inventive, invigorating, magical, modern, molecular, multisensory, new, new twist, novel, obscure, out-of-the ordinary, outside-the-box, playful, quirky, reinvented, revolutionary, showy, singular, stimulating, theatrical, trendy, unconventional, unique, unprecedented, unusual, whimsical.

10

Cultural Curiosity

Adventurous, all-inclusive, beguiling, comprehensive, contemporary, cosmopolitan, country, cultured, curious, daring, delicacy, destination, different, ethnic, exotic, foreign, generational, global, globe-trotting, handed down, harmonious, heritage, imported, influenced, inspired, intercontinental, interesting, international, intrepid, intriguing, modern, motherland, multicultural, native, natural, novel, obscure, old-country, preserved, quirky, rugged, sophisticated, striking, themed, traditional, unexpected, universal, unusual, wild, world-aware, worldly, worldwide. 11

Luxury Re-valued

A-cut-above, affordable, appealing, artistic, attractive, beautiful, chic, classy, contemporary, decadent, delicacy, deluxe, elegant, exceptional, exquisite, extravagant, fancy, fashionable, frugal, gorgeous, gourmet, gustatory, high quality, indulgent, luscious, luxurious, moderation, modest, peak, petite, premium, prime, quality, rare, recipe, reserve, rewarding, rich, select, small-batch, sophisticated, specialized, superior, swank, thrifty, top notch, top-shelf, treat.

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13

Sensorial Cookbook

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Beverages

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Eggs and Dairy

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Bread and Pasta

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Fruits and Vegetables

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Soup and Sauces

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Meat and Poultry

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Fish and Seafood

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Dessert Page 14–16 Page 17–19 Page 20–22 Page 23–25 Page 26–28 Page 29–31 Page 32–34 Page 35–37

14

Beverages Taste

Acidic, balanced, bold, bitter, bright, caramel, citrusy, creamy, complex, dry, earthy, fiery, floral, fruity, grassy, herbal, hoppy, intense, lemony, malty, mineral, minty, nutty, rich, robust, rounded, sour, spicy, sugary, sweet, tangy, tart, vinegary, zesty .

Sight

Blended, bright, bubbly, clear, creamy, dark, garnished, glistening, glossy, opaque, sparkling, splash, swirled, translucent, transparent, vibrant, vivid.

Sound

Bottle uncorking, bubbling, churning, coffee grinding, dripping, fizzing, glugging, pop tab opening, pouring, spritzing, tea kettle whistling.

15

Beverages Texture

Bubbly, creamy, crisp, effervescent, fizzy, foamy, full-bodied, icy, invigorating, light, palate cleansing, pulpy, smooth, sparkling, syrupy, thick, velvety, viscous.

Aroma

Aromatic, caramel, citrusy, complex, earthy, floral, fragrant, fruity, heady, herbal, hoppy, infused, lemony, minty, musty, nutty, oaky, perfumed, scented, spicy, subtle, warm, woody.

16

Beverages Origin/Quality

100% juice, aged, all-natural, barrel-aged, bottled, brewed, canned, extracted, filtered, fortified, freshly ground, freshly roasted, fresh-squeezed, hand-picked, homemade, imported, microbrewed, organic, powdered, preserved, pressed, purified, small batch, supplemented, virgin.

Preparation

Blended, combined, concentrated, condensed, dipped, dissolved, dripped, dunked, frosted, frozen, garnished, infused, juiced, laced, mixed, muddled, mulled, paired, poured, shaken, spiked, splashed, steamed, steeped, stirred, strained, suspended, swirled, swizzled.

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Eggs and Dairy Taste

Bold, briny, buttery, cheesy, creamy, earthy, eggy, grassy, herbal, intense, mellow, mild, milky, nutty, peppery, piquant, rich, ripe, robust, salty, savory, sharp, smoky, strong, tangy.

Sight

Bright, buttery, creamy, flaky, glossy, gooey, layered, opaque, pure, ripe, round, smooth, speckled, sunny, veined.

Sound

Cheese grating, chicken clucking, churning ice cream, cow mooing, pouring milk, rooster crowing, shell cracking, squeaky cheese, wheel cracking.

18

Eggs and Dairy Texture

Buttery, creamy, crumbly, dry, firm, fluffy, gooey, hard, heavy, luscious, melt-in-your-mouth, milky, moist, puffy, runny, semi-soft, silky, slippery, smooth, soft, spoonable, spreadable, sturdy, thick, thin, unctuous, velvety, waxy.

Aroma

Aromatic, earthy, floral, fragrant, grassy, heady, herbal, perfumed, pungent, ripe, scented, sharp, smoky, spicy, sweet, tangy.

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Eggs and Dairy Origin/Quality

Active culture, aged, all-natural, artisanal, bred, brined, cage-free, country, cracked, crafted, cured, enhanced, farm raised, fat free, fortified, free range, fresh, freshly milked, grain-fed, grass-fed, hand-churned, hand-crafted, hand gathered, heartland, heritage, homemade, homogenized, hormone free, humanely raised, imported, low fat, low moisture, organic, part-skim, pasteurized, probiotic, ripened, skimmed, small-batch, supplemented, thickened, unprocessed, whole fat.

Preparation

Baked, basted, beaten, broiled, cubed, curdled, diced, folded, fried, grated, hard-boiled, hardened, herbed, melted, over easy, over-hard, over-medium, poached, scrambled, separated, shaved, shirred, shredded, sliced, smoked, soft-boiled, softened, sunny side up, whipped, whisked.

20

Bread and Pasta Taste

Bready, buttery, doughy, earthy, eggy, fresh, herbal, honeyed, nutty, peppery, rich, salty, savory, sour, sugary, sweet, yeasty.

Sight

Braided, browned, coated, crusty, flat, glazed, glossy, golden, heaped, knotted, layered, long, mounded, piled, plump, round, shiny, swirled, tangled, toasted, voluminous.

Sound

Bubbling, cracking, crackling, crunching, sizzling, slurping.

21

Bread and Pasta Texture

Airy, al dente, brittle, cakey, chewy, crackly, crispy, crumbly, crunchy, crusty, eggy, delicate, dense, doughy, flaky, fluffy, folded, glazed, grainy, hard, heavy, layered, nutty, pillowy, ridged, rough, smooth, soft, sturdy, substantial, tangled, tender, thick, toothsome.

Aroma

Aromatic, delicate, earthy, fragrant, freshly baked, fresh from the oven, gentle, herbal, nutty, scented, subtle, warm, wheaty, yeasty.

22

Bread and Pasta Origin/Quality

100%, artisanal, bakery, country, enhanced, farmed, fortified, gluten-free, handcrafted, hand-shaped, harvested, hearth, heartland, heritage, high fiber, homemade, low carb, multigrain, old world, open fire, organic, refined, supplemented, unbleached, unprocessed, whole grain, whole kernel, whole wheat.

Preparation

Baked, boiled, braided, broiled, brushed, buttered, dried, filled, fire-baked, fried, hardened, kneaded, knotted, pressed, pulled, rolled, seasoned, shaped, simmered, slathered, smeared, softened, strung, stuffed, swirled, toasted, topped, tossed, twisted.

23

Fruits and Vegetables Taste

Acidic, anise, bitter, bold, briny, buttery, citrusy, earthy, fiery, fresh, grassy, herbal, hot, intense, lemony, mellow, peppery, piquant, raw, ripe, savory, sour, spicy, sugary, summery, sweet, tangy, tart, tropical, vinegary, zesty.

Sight

Abundant, bright, bulbous, bunched, bursting, clean, colorful, curled, flourishing, fresh, garnished, grill marked, heaped, leafy, limp, messy, moist, mounded, piled, plump, ripe, slender, sloppy, spiny, sprouted, summery, tropical, verdant, vibrant, vivid, willowy, wilted.

Sound

Cracking, crunching, grating, peeling, snap, squeaky.

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Fruits and Vegetables Texture

Burst-in-your-mouth, chewy, chunky, creamy, crisp, crisp-tender, crunchy, delicate, fibrous, firm, fleshy, hearty, juicy, limp, luscious, messy, moist, nutty, pureed, raw, ripe, rough, sloppy, smooth, soft, starchy, sticky, sturdy, succulent, supple, tender, waxy, willowy.

Aroma

Aromatic, citrusy, earthy, floral, fragrant, fresh, fruity, grassy, herbal, lemony, minty, perfumed, pungent, scented, sweet.

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Fruits and Vegetables

Origin/Quality All-natural, bred, canned, fall, farmed, farm-fresh, farmers’ market, flash frozen, foraged, fresh-squeezed, garden-fresh, handpicked, harvested, heartland, heirloom, home-grown, imported, jarred, just-picked, local, market, natural, old world, organic, peak, picked-at-their-peak, plucked, preserved, regional, ripe, seasonal, spring, summer, supplemented, vegan, vegetarian, winter.

Preparation Battered, blanched, boiled, braised, brined, browned, bundled, buttered, caramelized, charred, chiffonade, chilled, chopped, cleaned, cored, creamed, crushed, crystallized, cubed, curried, diced, dipped, dressed, dried, dunked, enrobed, fire-roasted, fried, frittered, garnished, glazed, grated, grilled, halved, herbed, hulled, juiced, julienned, macerated, marinated, mashed, minced, oven-roasted, parboiled, peeled, pickled, pitted, poached, pressed, pureed, rinsed, rolled, roughly chopped, sauced, sautéed, scrubbed, seasoned, seeded, shaved, shelled, shucked, sliced, slow-cooked, smashed, softened, spiced, steamed, stemmed, stewed, stuffed, sugared, supremed, trimmed, tossed, washed, wedged, zested.

26

Soups and Sauces Taste

Acidic, balanced, bold, briny, buttery, citrusy, creamy, fiery, fresh, herbal, hot, intense, lemony, mild, peppery, piquant, robust, salty, savory, sour, spicy, sweet, tangy, tart, umami, vinegary, zesty.

Sight

Blended, bubbling, chunky, colorful, creamy, glossy, gooey, rustic, shiny, smooth, vibrant.

Sound

Blender whirring, bubbling, pouring, whisking.

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Soups and Sauces Texture

Blended, chunky, coarse, creamy, gooey, messy, milky, pasty, pulpy, pureed, silky, slippery, sloppy, smooth, sticky, syrupy, thick, thin, velvety, viscous, watery.

Aroma

Aromatic, citrusy, fragrant, fresh, herbal, infused, lemony, mouthwatering, perfumed, pungent.

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Soups and Sauces Origin/Quality

Artisanal, fresh, heritage, homemade, old world, organic, small-batch, traditional, vegan, vegetarian.

Preparation

Blended, boiled, chilled, coated, combined, concentrated, crushed, curried, dabbed, dipped, dotted, doused, draped, drenched, dressed, dripped, drizzled, dunked, enrobed, extracted, glazed, heated, herbed, infused, ladled, melted, mixed, poured, pressed, pureed, reduced, sauced, seasoned, simmered, slathered, slow-cooked, smeared, smothered, spiced, spooned, spread, sprinkled, stewed, stirred, strained, thickened, topped, tossed, warmed.

29

Meat and Poultry Taste

Beefy, bold, earthy, fiery, fresh, gamey, hearty, herbal, hot, meaty, piquant, rich, robust, salty, savory, seasoned, smoky, sour, spicy, sweet, umami, zesty.

Sight

Browned, charred, dark, dripping, garnished, glistening, golden, grill-marked, heaped, juicy, lean, marbled, mounded, piled, seared.

Sound

Chicken clucking, cow mooing, popping, rooster crowing, searing, sizzling, slicing/carving meat.

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Meat and Poultry Texture

Crackly, crispy, dripping, fall-off-the-bone, firm, ground, hearty, juicy, meaty, messy, moist, sink your teeth into, soft, succulent, supple, tender.

Aroma

Aromatic, fragrant, gamey, grilled, meaty, mouthwatering, perfumed, scented, smoky, zesty.

31

Meat and Poultry Origin/Quality

Aged, boneless, bone-in, bred, choice, corn-fed, country, dark meat, farm-raised, farmed, free range, grain-fed, grass-fed, heartland, hormone-free, humanely raised, lean, old world, organic, pasture grazed, prime, raised, skinless, skin-on, sustainable, white meat, wild.

Preparation

Baked, barbecued, battered, blackened, boiled, braised, breaded, brined, broiled, browned, butchered, carved, charred, crusted, cubed, cured, curried, deboned, dipped, dressed, dried, dunked, fricasseed, fried, garnished, grilled, ground, herb-crusted, herbed, jerked, marinated, medallion, pan-fried, pulled, roasted, rubbed, salted, sauced, sautéed, seared, seasoned, shaved, shredded, sliced, slow-cooked, smoked, smothered, softened, spiced, stewed, stuffed, tenderized, trimmed.

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Fish and Seafood Taste

Bold, buttery, citrusy, fiery, fishy, fresh, herbal, lemony, light, mild, oily, salty, savory, seasoned, spicy, sweet, umami, zesty.

Sight

Breaded, bright, colorful, fresh, garnished, glistening, grill-marked, golden, light, shiny, sleek.

Sound

Cracking shell, fishing reel, ocean waves, searing, sizzling.

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Fish and Seafood Texture

Crispy, delicate, dense, firm, flaky, fragile, light, moist, oily, scaly, slippery, smooth, soft, sturdy, supple, tender.

Aroma

Citrusy, fishy, fresh, herbal, lemony, like the ocean, perfumed, pungent, scented, smoky, zesty.

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Fish and Seafood Origin/Quality

Boneless, bred, farmed, fresh caught, freshwater, line caught, lump, organic, saltwater, skinless, skin-on, sustainable, wild caught.

Preparation

Baked, barbecued, battered, blackened, boiled, braised, breaded, broiled, browned, canned, charred, cracked, cured, curried, deboned, declawed, dipped, dressed, dried, en papillote, filleted, fried, frittered, garnished, grilled, herb-crusted, herbed, jerked, marinated, pan fried, pickled, planked, roasted, rubbed, salted, sauced, sautéed, scaled, seared, seasoned, shucked, sliced, smoked, spiced, steamed, stuffed, whole.

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Dessert Taste

Acidic, bittersweet, buttery, caramel, chocolatey, citrusy, cloying, decadent, doughy, fresh, fruity, indulgent, intense, lemony, nutty, rich, salty, semisweet, spiced, sugary, sweet, tangy, tart, zesty.

Sight

Beaded, blended, browned, caramelized, coated, constructed, dark, decorated, delicate, detailed, dusted, fancy, frosted, garnished, glazed, gooey, golden, iced, latticed, layered, light, messy, patterned, pearled, piled, shiny, sloppy, toasted, voluminous.

Sound

Blender whirring, cracking, crackling, crunching.

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Dessert Texture

Airy, brushed, chewy, chunky, coarse, crackly, creamy, crumbly, crunchy, crusty, crystalline, custardy, delicate, dense, doughy, fine, firm, flaky, fluffy, fudgy, gooey, gummy, heavy, jiggly, juicy, layered, light, luscious, luxurious, melt-in your-mouth, melty, moist, pasty, pillowy, powdery, puffy, silky, slippery, smooth, sticky, syrupy, tender, thick, thin, velvety, waxy.

Aroma

Aromatic, citrusy, chocolatey, fragrant, freshly baked, fresh-out-of-the-oven, lemony, perfumed, scented, sweet, warm, zesty.

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Dessert Origin/Quality

Artisanal, bakery fresh, freshly baked, hand churned, hand crafted, organic.

Preparation

Assembled, baked, beaded, blended, bruleed, buttered, caramelized, chilled, churned, coated, combined, concentrated, constructed, creamed, crushed, crystallized, deconstructed, decorated, dipped, dissolved, doused, draped, drenched, dried, drizzled, dunked, dusted, enrobed, folded, fried, frosted, frozen, garnished, glazed, heated, iced, juiced, latticed, layered, macerated, pearled, poached, sauced, scooped, shaved, sifted, simmered, slathered, softened, spooned, spread, sprinkled, suspended, sweetened, toasted, warmed, whipped, zested.

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General Culinary Vocabulary

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Descriptors

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Action Words

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Color

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Temperature

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Amount Page 38 Page 39 Page 40–42 Page 43 Page 44

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Descriptors

Appealing, amazing, appetizing, awesome, craveable, delectable, delicious, delightful, delish, divine, enjoyable, enticing, fantastic, finger licking, flavorful, heavenly, lip smacking, luscious, magnificent, mouthwatering, out-of-this-world, remarkable, scrumptious, seasoned, spiced, splendid, sublime, superb, tasty, wonderful, yummy.

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Action Words

Attack, bite, chew, chomp, chow down, consume, demolish, devour, dig in, down, enjoy, gnaw, gorge yourself, gulp, guzzle, imbibe, indulge in, inhale, knock back, lick, lose yourself in, munch on, nibble, nosh, pick at, pig out, sample, savor, scarf, sip, slurp, snack on, stuff yourself, swallow, swig, swill, taste, tuck in, wolf down.

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Colors Red

Amaranth, blush, brick red, burgundy, candy apple red, carnation, cerise, cherry, cinnamon, cotton candy, crimson, fire engine red, flame, fuchsia, maroon, pink, raspberry, rose, ruby, russet, scarlet, watermelon, wine.

Orange

Amber, apricot, carrot, clementine, coral, mango, peach, salmon, tangerine.

Yellow

Banana, blonde, buttery, canary, champagne, cornsilk, daffodil, dandelion, golden, goldenrod, lemon, maize, mustard, saffron, sunny, tawny.

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Colors Green

Army green, chartreuse, clover, emerald, fern, forest green, granny smith, grass, honeydew, hunter, jade, jungle, kelly green, leaf, lime, mint, olive, pine, sea green.

Blue

Aqua, azure, baby blue, cobalt, cornflower blue, electric, midnight, navy, periwinkle, powder blue, royal blue, sapphire, sky blue, teal, turquoise, ultramarine.

Purple

Amethyst, eggplant, indigo, iris, lavender, lilac, magenta, mauve, royal, violet, wisteria.

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Colors White

Alabaster, beige, cream, ecru, eggshell, ivory, off-white, pearl, pearlescent, porcelain, snowy, vanilla.

Brown

Almond, amber, auburn, bronze, burnt sienna, chestnut, chocolate, cinnamon, cocoa, coffee, copper, espresso, golden, hazel, khaki, mahogany, mocha, sandy, tan, taupe, tawny, terra cotta, toffee, walnut.

Black

Charcoal, dusky, ebony, ink, jet, midnight, obsidian, onyx, raven, slate.

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Temperature Cold

Arctic, chilled, chilly, cool, cooling, freezing, frigid, frosty, frozen, glacial, icy, refreshing, wintry.

Warm

Balmy, lukewarm, mild, room temperature, temperate, tepid, tropical, warming.

Hot

Blazing, blistering, boiling, burning, fiery, flaming, heated through, piping hot, scalding, scorching, searing, sizzling, smoldering, steaming.

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Amount A little

Bit, bite-sized, crumb, dash, drop, dusting, hint, morsel, nibble, pinch, smidgen, speck, tad, touch, trace.

A lot

Abundance, bounty, bulk, bundle, heap, hunk, jumbo, load, mass, mound, mountain, pile, plenty, ton.

Appendix: LifeDrivers

TM

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Empowerment

Backyard grilled, bold, boosted, boutique, choice, creative, custom-made, customized, distinctive, do-it yourself, exceptional, exclusive, expert, fit, freeing, homemade, individualized, informed, inspired, invigorating, liberating, made-to-order, measured, motivating, nutritious, one-of-a-kind, original, passionate, personal, positive, powerful, preferred, proactive, purposeful, quirky, rare, regimented, robust, select, signature, singular, smart, specialized, special order, strong, supplemented, tailored, take charge, top quality, unique, wholesome.

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Achievement

Accomplished, award-winning, blue ribbon, do-it yourself, first prize, fulfilling, inspiring, passionate, pleasing, powerful, prize-winning, gratifying, inspiring, motivating, proactive, rewarding, satisfying, smart, strong, structured, take charge, triumphant, uplifting, victorious.

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Respect

A cut above, appealing, attractive, award-winning, beautiful, class, classic, chic, contemporary, cosmopolitan, coveted, cream of the crop, delicacy, deluxe, de rigueur, elegant, established, exceptional, exclusive, expert, exquisite, extravagant, fancy, fashionable, fine, fit for a king, gorgeous, gourmet, handsome, honored, iconic, incomparable, luscious, luxurious, masterpiece, modern, peak, praiseworthy, precious, prime, quality, rare, recipe, refined, reputable, reserve, revered, rich, select, sophisticated, striking, stunning, superior, swank, top-notch, top shelf, vintage, youthful.

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Perspective

Adventurous, all-inclusive, artistic, backcountry, balanced, beguiling, comprehensive, contemporary, cosmopolitan, cultured, curious, daring, delicacy, destination, different, eco-friendly, ethnic, exotic, fashionable, foreign, generational, global, globe trotting, grassroots, harmonious, imported, influenced, innovative, inspired, intercontinental, interesting, international, intrepid, intriguing, modern, multicultural, native, novel, obscure, old country, organic, outdoors, peasant, quirky, reminiscent, retro, rugged, sophisticated, sourced, striking, sustainable, themed, traditional, universal, unusual, wild, worldly, worldwide.

50

Integrity

100%, artisanal, authentic, basic, butcher, classic, clean, complete, country, credible, earthy, eco-friendly, family owned, farmers’ market, farm-fresh, fisherman, fresh, fresh caught, fresh-from-the-oven, fresh-picked, fundamental, garden, garden-fresh, generational, genuine, good, handcrafted, harmonious, heartland, heirloom, holistic, home cooked, homemade, honest, humble, iconic, indigenous, just-picked, natural, nutritious, old country, old-fashioned, organic, original, peasant, pure, real, responsible, rustic, seasonal, simple, simplified, small batch, sourced, storied, straightforward, sustainable, time-honored, trustworthy, unadorned, unprocessed, value, whole, wholesome.

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Belonging

All-American, backyard grilled, beloved, blue ribbon, cherished, classic, comforting, community, family owned, family-style, farmers’ market, filling, generational, handed down, heartland, heartwarming, hearty, home cooked, homemade, hometown, homey, heritage, iconic, intimate, just like your mother/grandmother used to make, kitchen, life-affirming, local, lovable, loving, market, motherland, neighborhood, nostalgic, nourishing, old-fashioned, old country, old school, patriotic, peasant, precious, priceless, regional, reflective, retro, satisfying, shared, social, soothing, soul-warming, supported, storied, street, throwback, time-honored, traditional, welcoming.

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Release

Addictive, appealing, alluring, beguiling, bold, calming, classic, colorful, comforting, decadent, electrifying, energetic, energizing, engaging, enthralling, enticing, exciting, exotic, extreme, fun, gustatory, idyllic, indulgent, interesting, intriguing, invigorating, lively, luscious, lush, natural, old-fashioned, original, pleasing, pleasurable, refreshing, reminiscent, rejuvenating, relaxing, rich, sensational, sensorial, sensual, sexy, sinful, sink your teeth into, soothing, stimulating, striking, tantalizing, tempting, thrilling, throwback, time honored, traditional, uninhibited, vibrant, youthful.

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Joy

Amusing, blissful, blithe, bright, buoyant, carefree, celebratory, charming, cheerful, cheering, content, delightful, ebullient, ecstatic, elated, entertaining, euphoric, exciting, exhilarating, exuberant, festive, friendly, fun, glad, good-humored, happy, heartwarming, heavenly, idyllic, in seventh heaven, jolly, jovial, joyful, joyous, jubilant, lighthearted, lovely, on cloud nine, overjoyed, merry, playful, pleasant, pleasurable, positive, rapturous, satisfying, soul warming, sublime, thrilling, uplifting, warm.

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