Learning with Cases - Krannert School of Management
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Transcript Learning with Cases - Krannert School of Management
Learning with Cases
Ideas from the book “Learning with Cases” by Louise A. Mauffette-Leenders, James A.
Erskine and Michiel R. Leenders from Ivey School of Business at the University of
Western Ontario
Presented by Tad Brinkerhoff, International Student Orientation August 1, 2013
What is a business case?
A story
A situation
Involves a decision
Field based
Might contain certain kind of data
Generally there is no right answer
Two types of cases: decision based and problem based
Why are cases used?
Started at Harvard Business School
Learn by doing
Assume roles of a manager/leader
Consider different perspectives of a problem
Practice the art and science of management
Make decisions with available information
Case Analysis
Analytical approach: What is the key decision or issue in
the case?
Conceptual approach: What theories, concepts or
techniques might be useful in the understanding and/or
resolution of this case?
Case learning process
Individual
preparation
Small
group discussion
Large
group or class discussion
Individual preparation
Short cycle
Read
opening and ending paragraphs
Who?
What? Why? When? How?
Quick
look at the case exhibits
Quick
review of case subtitles
Skim
case body
Read
assignment questions and reflect
Individual preparation
Long cycle
Read the case
Analyze the case
Define
the issue
Analyze
the case data
Generate
alternatives
Selection
decision criteria
Assess
alternatives
Select
preferred alternative
Develop
an action and implementation plan
Small group discussion
Discussion leader
Time limit
Attendance and participation rules
Commitment to each other
Trust
Rules for communication
Large Group discussion
Start
the discussion
Issues
identification
Analysis
Alternatives
Action
and decision
and implementation
Effective participation hints
Don’t
repeat facts of the case
Don’t
make unrealistic assumptions
Don’t
monopolize the discussion
Back
Use
up claims
data and quantitative analysis
Consider
Case
use of mind mapping
interview prep resources
Additional resources to consider
Learning with cases – published by Ivey School of
Business
Ace Your Case II by Webfeet Insider Guide (free at
Purdue Library)
Case Analysis Coach from HBS Press (online
resource)
The Case Study Handbook: How to read, discuss,
and write persuasively about cases by William
Ellet through HBS Press
Let’s practice with Brian
Individual analysis
Read the case
Analyze the case
Define the issue
Analyze the case data
Generate alternatives
Selection decision criteria
Assess alternatives
Select preferred alternative
Develop an action and implementation plan
Small group discussion
Large group discussion (issues, analysis, alternatives, action)
Questions
Reflection