Transcript ORKLA FOOD INGREDIENTS (OFI)

Top 5
tools
10.01.2012
Intro
In 15 minutes we will show you our top 5 tools
Including ongoing projects, all to be introduced in
2012
I will gladly answer your questions at the end of
the presentation
This PowerPoint will be send to you this week
Top 5
tools
1. An inspiring and informative OFI Intranet
2. Product Finder
3. Market Monitor
4. Media Space
5. Customer Relationship Management - tool
1. OFI Intranet
As of April 1st the new OFInet 2.0 will be launched
• www.ofi.net
• Much more information
• More actualities
• Easier to get around
• Basically the start for every search within OFI
Main target: to become the most important website
for all OFI commercial colleagues
2. Product Finder
Part of the new OFInet as of April 1st
Overview of all products produced within OFI
With who to contact, et cetera
To be completed during 2012 with USP’s and
benchmark information
3. Market Monitor
Part of the new OFInet as of April 1st
Overview of all available market information,
including
• Socio grafic information
• Competitor information (e.g. news)
• Market figures
• Reports (Euromonitor, DataReport, Innova)
• Presentations
4. Media Space
Part of the new OFInet as of April 1st ???
Overview of all available pictures, movies, et cetera
• Connected to the Product Finder
• Searchable like Google
5. CRM
To be implemented at Sonneveld in early 2012
• Multilingual (max 10 languages within a group)
• Working stand alone for each company
• Possibility to put international accounts in an
additional layer
• Works on smartphones, iPads, Windows PC’s
Credin
Group
OFI MT member
Maximum of 10 different
languages in each group
Credin
Portugal
Lantmannen
Unibake
Sonneveld
Netherlands
Sonneveld
Belgium
Lantmannen
Unibake
Credin
Denmark
Credin
Poland
Credin
Russia
Merkur
Poland
All companies work in their
own language
Sonneveld
Group
Sonneveld
France
If translation is needed:
build-in Google translate
Sonneveld
Hungary
Sonneveld
Poland
Sonneveld
UK
Idun
Group
Idun
Norway
Candeco
Norway
For International accounts,
coordination is possible
OFI MT can decide who is ‘in
touch’ for an account
Nimatopaal AB
Norway
Frima + JBV
Norway
Call Caterlink
UK
KaKa
Czech
Lanordija
Minordija
Vilmix
Kolding Salat
Denmark
Naturli Foods
VMG
Dragsbaek
Island
KaKa
Group
Responsible for
Lantmannen Unibake
KaKa
Sweden
Lantmannen
Unibake
Jastbolaget
Dragsbaek
Group
Blume
Lantmannen
Unibake
Dragsbaek
Denmark
Belusa
Final
We’ve showed you our Top 5:
1. OFInet
2. Product Finder
3. Market Monitor
4. Media Space
5. CRM tool
Do you have any questions or remarks?
Thank you for your attention