Who we are - Rocket Fuel
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Transcript Who we are - Rocket Fuel
“UNDER THE HOOD” OF PROGRAMMATIC BUYING
- AN AGENCY PERSPECTIVE
John Kimbell, Managing Partner
OVERVIEW
Who we are
Our experience in the programmatic buying space
Why we work with Rocket Fuel
WHO WE ARE
An independent digital media agency
Team of 10
No Astronauts or PhD’s
Specialists in :
Media Planning & Buying
Performance Marketing
Paid Search
OUR APPROACH TO PROGRAMMATIC
To work with ‘best in class’ partners, whilst remaining channel & vendor
agnostic
To maximise the use of the best technology
To trust the technology
To simplify an complicated marketplace for our clients
SIMPLICITY IS KEY
“If you can’t explain it simply, you don’t
understand it well enough”
~ Einstein
Ad Exchange
Supply
DSP/
Tech Vendor/
Solutions Provider
‘IN MARKET’ SINCE 2010
Programmatic
Efficiency
Cost effectiveness
Reliability
We have continually tested and refined a number of vendors and
our approach in the programmatic & RTB space
Cluttered & competitive environment with many ‘me too’s’
‘IN MARKET’ SINCE 2010
Selection criteria includes
Approach/Tech
Service
Insight
Results
Trading Desk
OUR AGENCY TRADING DESK
We don’t use one.
Results driven
Resources
Efficiency/Cost
Flexibility & Impartiality
WHY ROCKET FUEL?
4 years of testing with Rocket Fuel
We prefer to work with vendors who are smarter than we are
Rocket Fuel’s machines are more intelligent and capable of
processing & optimising ‘big data’ than any human is
As a result, our programmatic buying has become more efficient
& scalable
As our confidence grew, so did their budgets
WHY ROCKET FUEL?
Product & tech evolution - Brand, Social, Mobile, Video
Embracing this leaves us free to invest time on the things we can
influence
OUR ROLE
Bespoke, strategic planning
Analysis and interpretation of all campaign data
Client education
First class account management
It’s not all about rocket science!
WHAT’S ‘UNDER THE HOOD’?
People
Rocket Fuel’s humans are more intelligent than most
IQ Parade
“The Human Touch”
Hands on account management
Insight & advice
Correcting mistakes builds trust
LOOKING INTO THE FUTURE
1.
More (premium) inventory sources will become available
Mobile, Social, Video
2.
(Creative) agencies will realise the potential of dynamic creative
3.
Increased focus/use of 1st party data
4.
Brand safety will become less contentious
5.
Multi channel
6.
Asia-Pacific
SUMMARY
Intelligent Machines + Intelligent People + Human Touch
= Trust = Results = Client satisfaction
THANK YOU
0203 597 1404
[email protected]
www.navigatedigital.com
@navigatedigital