Transcript ERG-Theory-of-Motivation-Demo

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Existence
Relatedness
Growth
ERG Theory of Motivation
Objective
Learning Objectives
Explain What is Motivation
Explain What is ERG Theory
Explain Satisfaction-Progression & Frustration- Regression
Explain the Relationship between Maslow’s Hierarchy & ERG Theory
List the Differences between Maslow’s Hierarchy & ERG Theory
Describe the Implications of the ERG Theory
Example text
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Introduction
Every human
being has some
needs.
These needs vary
from individual to
individual.
Introduction
Maslow had proposed a
Need Hierarchy Model to
explain the hierarchy of
these needs.
Theories of Motivation
Early Theories of Motivation
• Maslows' Hierarchy of Needs
Theory
• Alderfer’s ERG Theory
• Theory X and Theory Y
• Two-factor Theory
• Herzberg's Theory of Factors
• McClelland’s Theory of Needs
Contemporary Theories of Motivation
•
•
•
•
•
Self-Determination Theory
Goal-Setting Theory
Self-Efficacy Theory
Reinforcement Theory
Equity Theory/Organizational
Justice
• Expectancy Theory
What is ERG Theory?
ERG theory was developed by
Clayton Alderfer. Alderfer
proposed the ERG Theory to bring
Maslow’s need hierarchy theory
of motivation in synchronization
with empirical research.
Alderfer advocated three need patterns of an
individual as against five steps proposed by
Maslow.
Alderfer recommended that all the needs may be
operative at any one time.
If gratification of higher need is stifled, the desire to satisfy
the lower level need may increase.
Alderfer recategorized Maslow’s hierarchy of needs into three simpler and
broader classes of needs, which are ERG.
What is ERG Theory?
In Alderfer’s ERG Theory, ERG stands for:
Existence
E
Relatedness
R
Growth
G
Relatedness
Relatedness
Relatedness needs: These include the aspiration that
individual’s have for maintaining significant
interpersonal relationships, be it with family, peers or
superiors, getting public fame and recognition. These
are related to Maslow's social and external component
of esteem or extrinsic self esteem like status,
recognition and attention.
Diagrammatic Representation of Alderfer’s ERG Theory
Relationship between Maslow’s Hierarchy to ERG Theory
Highest-order
SelfNeeds
Actualization
Esteem
Social
Growth
Relatedness
Safety
Most essential
Needs
Physiological
Maslow's Need Hierarchy
Categories
Existence
Alderfer's Need Hierarchy
Categories
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