Transcript view slides - Duke University`s Fuqua School of Business

Building Your Professional Brand
Presented by the Fuqua, Duke Law,
and Duke University Career
Centers
July 19, 2012
Lisa Schwartz
Associate Director
CCMBA,EMBA & Alumni Career Services
Bethann Cleary
Program Assistant
CCMBA,EMBA & Alumni
Career Services
Hardy Vieux
Attorney with Blank Rome LLP
Duke University Board of Trustees
Duke University ‘93
Linda Gunn
Founder and President, Orange Butterfly
Solutions
Director of Information Assurance Operations
at Eli Lilly and Company
Duke University’s Fuqua School of Business ‘07

Introduction

Discussion and Q&A with Panelists
◦ Defining Professional Brand
◦ Communicating your Brand
◦ Managing your Brand

Resources
•Brand is what others think/feel/say about you
•Maintain innovation and relevance
•Be authentic
•Send consistent messages
•Consider:
-What you want people to think of, when they think of you
-What your unique value is
-How to manage your brand strategically and tactically both physically and
virtually
“Reinventing your Personal Brand: How to change your image and create
exciting new opportunities” (Dorie Clark)
“What’s Your Story?” (Herminia Ibarra and Kent Lineback)
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Use your alumni resources to find these complete articles and more:
Log into the Duke Directory – www.DukeDirectory.com
Select “Research Resources” – bottom right of six boxes
Select ProQuest ABI Inform – fourth option down
Search for the article in the search box.
The Brand You 50 : Fifty Ways to Transform Yourself from an
'Employee' into a Brand That Shouts Distinction, Commitment, and
Passion! By Tom Peters
Fifty tips to turn yourself into an outstanding, compelling
commodity.
Additional Questions or Concerns?
Please email: [email protected]