Transcript Slide 1
Where to find information… What topics this presentation covers: • • • • • • • • Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management Corporate Sponsorship PESTLE Analysis SWOT Analysis Industry Analysis - where to find reports 2 • Strategic planning is an essential process for every business. • A Strategic Plan sets the direction for the business over an extended time (e.g. 3-5 years or longer). • It defines the goals for the business, what the business will do and how it will do it. http://www.smallbiz.nsw.gov.au/run/strategy/strategy/Pages/default.aspx http://www.buzzle.com/articles/288379.html 4 • A Business Plan is a one-to-two year subset of the Strategic Plan - it describes in greater detail how the business will progress its strategy. • It outlines the business, its objectives, strategies, target market and financial forecasts. 5 Business Plan Template http://www.smallbusiness.wa.gov.au/business-plan/ 6 Business Plan Template http://www.business.gov.au/Information/business-plan-template-and-guide/Pages/default.aspx 7 • A Marketing Plan is a component of a Business Plan. • It outlines your marketing strategies to attract new clients and keep existing ones. • It involves an in-depth industry analysis. http://www.smallbusiness.wa.gov.au/marketing-plan/ 9 10 http://www.business.qld.gov.au/business/running/marketing/write-implement-marketing-plan • “The process of identifying risks, assessing risks and developing strategies to manage risks is known as risk management.” • By understanding potential risks and finding ways to minimise their impacts, helps a business to recover quickly if an incident occurs. • A Risk Management Plan (Emergency Management & Recovery Plan) should detail a strategy for dealing with risks e.g. floods, fires, earthquakes, etc. http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis 12 http://www.business.gov.au/BusinessTopics/emergencymanagementandrecovery/pages/default.aspx 13 • Sponsorship is defined as an investment which yields a commercial return for the sponsor. • A sponsorship strategy is a document that outlines the target markets, objectives for sponsorships and specific strategies to achieve these goals. • This document is closely linked to the marketing strategy. 14 http://www.powersponsorship.com/ 15 http://www.sponsorshiphq.com/templates/shq/page/page_standard.php?secID=73 16 A tool by which the business environment is evaluated to determine the suitability of the current environment prior to starting a new business. It is an environmental scan which considers the following factors: • Political: e.g. government policies • Economic: e.g. home/overseas economy situation & trends • Social: e.g. lifestyle trends • Technological: e.g. technological advances • Legal: e.g. current/future legislation • Environmental: e.g. environmental legislation http://pne-development.org/store/1335358241.158LID0.pdf 17 PESTLE = Political, Economic, Social, Technological, Legal, Environmental Factors (in Australia) 18 Search Results 19 Full Text of Report Overview Available 20 Citation Information Available in APA 21 • A SWOT analysis is used to identify the internal and external factors which will affect a business in both a positive and negative way. • Internal factors are strengths and weaknesses and external factors are opportunities or threats. • It can be used to help assess a proposed new purchase of a business. 22 http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/example-swot-analysis 23 Search Ebscohost for SWOT Analysis Reports 24 ABS: www.abs.gov.au 26 ABS > Services 27 ABS > Services > Small Business 28 Useful Documents… 29 Measures of Australia’s Progress 2013 30 2012 Year Book Australia 31 ABS: www.abs.gov.au 32 Topics @ a Glance: Economy / Industry 33 Western Australia at a Glance 34 Nielsen Australia: Market Research Company -News & Reports- http://au.acnielsen.com/site/index.shtml 36 IBISWorld: Market Research Company www.ibisworld.com.au/industry/home.aspx 37 Australian Trade Commission: Austrade http://www.austrade.gov.au/Invest/Reports-Resources 39 2013 Benchmark Report This report from the Australian Trade Commission provides a comprehensive overview of Australia's performance across a wide range of economic and social indicators. 40 Finally, Library Books on Business Plans - for background information Call Number: 658.4012 41 Contact me via email: [email protected] 42