Client List of California Community Colleges Allan Hancock College, Santa Maria, CA Antelope Valley College, Lancaster, CA Citrus College, Glendora, CA Coastline College, Huntington Beach, CA College of the Desert, Palm Springs, CA Compton College, Compton, CA Contra Costa College, San Pablo, CA College of the Canyons, Santa Clarita, CA College of the Siskiyous, Weed, CA El Camino College, Torrance, CA Fullerton College, Fullerton, CA Glendale College, Glendale, CA Grossmont College, El Cajon, CA Imperial Valley College Foundation Irvine Valley College, Irvine, CA Lassen College, Susanville, CA Merced College, Merced, CA Mira Costa Community College Foundation Modesto Jr. College, Modesto, CA Monterey Peninsula College, Monterey, CA Mount San Antonio College, Walnut, CA Napa Valley College, Napa, CA Network of California Community College Foundations Board, Sacramento, CA North Orange County Community College District, Anaheim, CA Ohlone College, Fremont, CA Pasadena City College, Pasadena, CA Rio Hondo College, Whittier, CA Saddleback College, Mission Viejo, CA San Bernardino Valley College, San Bernardino, CA San Mateo County Community College, San Mateo, CA Santa Barbara City College, Santa Barbara, CA Napa Valley College, Suisun, CA Ventura College, Ventura, CA Victor Valley College, Victorville, CA West Los Angeles College, Culver City, CA Yuba College, Marysville, CA

Appeals to the Heart Wins their Hearts

Advancing the Culture of Giving on Your Campus

Presented to the NCCCF Annual Symposium by: Kenneth Cooper, Executive Director, Cosumnes River College Foundation Donald Rickner, Ph.D., Principal, The Magellan Group Thursday, October 16, 2008, San Diego, California

Our Session Goal

Give You the Understanding and the Tools to Advance the Culture of Giving on Your Campus

Outline

Introductions Appeals to the Heart Wins their Hearts Kenneth Cooper Matching Gifts, the Keys to the Kingdom Don Rickner Q & A 4/29/2020 The Magellan Group 5

EMBRACING A CULTURE OF PHILANTHROPY: WHY IT MATTERS

• Fundraising is ultimately about relationships.

• A Culture of Philanthropy embraces relationship building.

• Once you build a community of believers, financial support will follow. “Organizations that have adopted a culture of philanthropy have matured in their development efforts: They have evolved from focusing on money to building lasting relationships”

On Course Consulting

6

ADVANCING THE CULTURE: TOOLS YOU CAN USE ON THE “INSIDE”

 Identify at least one campus based philanthropic cause to rally support and to highlight.

 Provide a means for everyone to articulate a case for giving.

 Cultivate the “expectation of participation” on your campus.

 BE the face of the culture.

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ADVANCING THE CULTURE: TOOLS YOU CAN USE ON THE “INSIDE”

 Recipients of service are the experts: let them share their stories  Everyone on campus is a potential ambassador for the Culture of Philanthropy to the larger community.

 Be as opaque as possible to the campus community.

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ADVANCING THE CULTURE: TOOLS YOU CAN USE ON THE “OUTSIDE”

 Tell your story, and use your “outside voice” to do it.

 You are the campus expert on giving: be it, know it, live it.

 Build outside relationships through community involvement and engagement.

 Invite community partners to advise and collaborate.

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How to Influence the College/District Decision-Makers

Educate Your Board of Trustees and Administration Expose B of T and Admin to Potential Create and Present a Strategic Plan Provide Regular, Detailed Reports Blunt Perception of Bias by Using Outsiders The Magellan Group 10

Productivity In Thousands Per Staff

800 700 600 500 400 300 200 100 0 Top 10 Productivity Median Productivity Low Five

A Powerful Faculty/Staff Matching Gift Program

PRO IVC, Irvine Valley College 1994-2000

$500,179 Raised Foundation Matching Funds Total $162,000 College Contributions Total $338,179 Participating Organizations or Persons Rose From 11 in First Year to 70 Payroll Deduction Participation Rose From 4% in First Year to 11% 4/29/2020 The Magellan Group 13

Fund Raising Summary

160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 1994 1995 1996 1997 1998 1999 2000

4/29/2020 The Magellan Group

Match Raised Total

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How PRO IVC Created a Foundation-friendly Culture on Campus

Igniting the Indifferent and Melting Antagonists Antagonist, Steve Rochford, Music Antagonist, Martin Mcgrogan, Soccer Indifferent, Fawn Tanriverdi, Returning Women Indifferent, Associated Students 4/29/2020 The Magellan Group 15

Introducing College Giving At Your College: Making PRO IVC Work For You

Create Alliances and Documents* Identify The Matching Funds Start With Your President and Leadership Involve Your College Centers of Influence Identify The Staffing Create The Materials, With Policies and Procedures Time It To Coincide With Scholarship Awards Work The Crowd In The Early Years Celebrate Your Successes 4/29/2020 The Magellan Group 16

Powering Your Alliances

Business Office Accounting and Payroll Liability and D & O Insurance Student Services Scholarship Events, Tracking & Payments Borrowing Staff in Off-Peak Periods Student Solicitation Via Registration Support from the ASG Other Staff Sharing Event Script Writing Event Management Release Time for Fundraising In-Service and Departmental Workshops 4/29/2020 The Magellan Group 17

What Does Foundation Friendly Look Like?

Giving and Participation in a PRO IVC Type Program Direct Financial Benefits from Foundation Services from the Foundation Pass-Through Accounts Faculty and Staff Partnerships Training and Advice Position in the College President’s Partner In the Admin Building Priority in the Strategic Plan High Visibility and Regard 4/29/2020 The Magellan Group 18

The Magellan Group

Contact Information

Donald L Rickner, Ph.D., Principal The Magellan Group

[email protected]

(949) 338-9229, Cell Phone 25436 Nellie Gail Road Laguna Hills, CA 92653