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Alliance for a Healthier Generation
There is no single cause and no single solution for
childhood obesity. As a result, the Alliance works to
positively affect the places that can make a difference
in a child’s health including homes, schools, doctor’s
offices and communities.
The Alliance is leading the charge against the
childhood obesity epidemic by engaging directly with
industry leaders, educators, parents, healthcare
professionals, and—most importantly—kids.
Founded in 2005 by the American Heart Association
and William J. Clinton Foundation, the goal of the
Alliance is to reduce the nationwide prevalence of
childhood obesity by 2015 and to inspire young people
to develop lifelong healthy habits.
What We Do
By engaging and activating leaders who can transform the environments
and communities that nurture our children, the Alliance for a Healthier
Generation:
Supports more than 12,000 schools in all 50 states
as they transform their environments into places
where students have better access to physical activity
and healthier foods before, during and after school.
Engages community centers, afterschool programs,
faith-based organizations, parks, recreational facilities
and dozens of other organizations who play an
essential role in empowering youth to live healthier
lives.
Activates more than 2.5 million teens and tweens
to commit to eat healthier, move more and serve as
leaders with their peers.
What We Do
Build a coalition of major health insurers,
employers and national medical associations to
provide more than one million children with
access to at least four follow up visits with their
primary care provider and at least four follow up
visits with a registered dietitian each year as a
part of their regular health insurance benefits.
Broker voluntary agreements with the
beverage, snack and dairy industries to reduce
calories and portions of beverages and snack
foods sold to kids in schools that has
contributed to an 88 percent decrease in total
beverage calories shipped to U.S. schools
between 2004 and 2009.
“If schools do not deal with children’s health
by design, they deal with it by default.”
Health is Academic, 1997
Healthy Schools Program
Provides technical support to over 12,000 schools across the country
Recognizes successful schools through a national award program
Robert Wood Johnson Foundation
Grant Renewal
•
On June 13, 2011, the Alliance announced
it has received $23.2 million grant from
RWJF to expand and extend its Healthy
Schools Program through 2014
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Since 2006, RWJF has provided more than
$50 million to support the Healthy Schools
Program nationwide
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Largest investment in a single program as
part of RWJF’s $500 million commitment to
reverse the childhood obesity epidemic in
the United States by 2015
Best Practices Framework
A set of best practice criteria that provide guidelines for a healthier
school environment
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Student Wellness (includes Before/
Afterschool Programs & Physical Activity)
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Competitive Foods and School Beverages
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Health Education
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Physical Education
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Policy/Systems
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School Employee Wellness
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School Meals
The Six Step Process
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Step 1
Start a Wellness Council
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Step 2
Complete an Inventory
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Step 3
Develop an Action Plan
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Step 4
Identify Resources
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Step 5
Take Action
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Step 6
Celebrate Success
Our Hands On Support
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Guides School Wellness Councils through the process
of developing a healthier school environment
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Brokers connections to local, state and national
resources schools need to implement their action plan
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Showcases school’s successes through our recognition
program and communications strategies
Healthy Schools Program
In Florida since 2006:
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494 schools receive onsite support
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380 schools have enrolled via
HealthierGeneration.org
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1 Florida Relationship Manager
serves over 150 schools in 8 school
districts across Florida
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3 Relationship Managers in Miami-Dade County support all
Miami schools
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All schools in Escambia and Osceola receive on site support
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All schools in Pinellas enrolled (11 receive on site support)
Resources to Support School Action Plans
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Content experts to answer questions about
how to effectively implement action steps
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Implementation Toolkits for each content
area
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Professional development opportunities
such as Web-based seminars (Webinars),
consultations with content managers
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Searchable online Resource Database to
find local, state, and national resources;
funding opportunities; and member discounts
Resources (cont.)
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Success Stories and Helpful Tools for
Healthy Schools eNewsletters
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Food and beverage product navigator
and calculator
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Paul Pierce Physical Activity Break
videos
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Be Well book (www.bewellbook.org)
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And more… check out our website at
www.healthiergeneration.org
The National Recognition Award
The Healthy Schools Program National Recognition
Award is an honor given nationally to showcase and
acknowledge schools that have implemented changes in
order to create healthier school environments. To earn
an award, schools must meet best practice criteria in
each of the 7 content areas outlined in the Healthy
Schools Program Framework.
Since 2006-2007, 96 schools
in Florida have received
national recognition.
2011 National Recognition Awards
June 12th – 13th, 2011, Little Rock, AR
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Silver: 16 Schools (15 in Miami)
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Bronze: 30 Schools (25 in Miami)
Success Story
Sunrise Elementary School,
Kissimmee, FL
Bronze Recognition, 2009-2010
Made following a healthy lifestyle
part of their school’s culture.
“My children start their school day with
physical activity, have access to healthy lunch
options and look at their teachers as role
models in living a healthy lifestyle. This has
helped establish a foundation of healthy living
that they actively embrace.”
– Sunrise Elementary School Parent
Success Story
How did they do it?
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Different areas of the school are involved…it’s truly a team effort:
administration, school nurse, cafeteria manager, guidance counselor,
PE coach, and teachers made up the Wellness Committee.
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The more we inform students and staff about the changes needed
and why, the more they implement them into their lifestyles.
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Students are hand-on learners: we show them what 5 lb. of fat looks
like and what it does to the body; do taste testings in the cafeteria to
introduce fruits and vegetables and show them correct portion sizes.
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School policy doesn’t allow fast food items in the school. Students
are encouraged to bring healthy snacks.
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Parents hear about the changes in wellness programs and
newsletters in the school newsletter.
“Health and success in school are interrelated. Schools cannot achieve
their primary mission of education if students and staff are not healthy
and fit physically, mentally, and socially.”
National Association of State Boards of Education
What can you do?
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Enroll in the Healthy Schools Program online to
access:
– Team of national experts
– Resource database
– Technical newsletters
– Toolkits in program content areas
Join the Healthy Schools Program at
www.healthiergeneration.org/schools