Transcript Identity Verification

Identity Verification
Methods and Techniques for North
American Consumers in the Dating Market
Chris Bradley, VP Marketing
Pat Mangiacotti, VP Business Development
January 20, 2005
iDate 2005 - Miami
Quote
“Romance should never begin with
sentiment. It should begin with science and
end with a settlement.”
Oscar Wilde, (1854–1900)
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Problems and Trends
Increasingly
People use the Internet to socialize and buy/sell goods with people they
don’t know personally
On-line fraud and identity theft are growing at an alarming
rate
9.9 million people had identity stolen in 2003 - 79% increase
ID theft cost consumers $3.2B
On-line merchants bare brunt of on-line fraud (averaging 7% of
revenue)
Lack of trust slowing further adoption of on-line services
Only 36% of web population buy and sell on line
Only 10% of visitors to dating sites use the services
Consumers need a means to easily and more effectively establish trust
with a business and person-to-person
Sources: Federal Trade Commission, Gartner Group, Jupiter Research
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Our Mission
Trufina will be the definitive leader of online
identity management by providing the most
trusted and member controlled identity
verification solution.
The company’s proprietary and closed loop process
allows its members to exercise complete control
over multiple Trufina profiles.
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
The Need for Identity Management
70% of on-line users are worried about being a
victim of a hoax or scam (Source: Earthlink Internet Lifestyles Study 7/04)
Identity Management minimizes the fear by:
+ Improving personal brand credibility (reputation)
+ Managing and controlling privacy (self regulation)
+ Building trust between parties
+ Building social-capital within a group
= Trusted on-line community
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
The Problem with Anonymity
Before we can trust the
Message
Transaction
Package
Email
IM
Voice Mail
Letter
Conversation
Company
we must trust the communicator.
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Challenges
Adequate security and privacy
Proving the ‘true’ identity of a person
Over 300 valid forms of credentials
Often discretionary
Stolen identities
Liability
Dynamic Environment
Changing credentials, facts, locations, status, …
Proprietary Systems
Difficulties in propagation, sharing, portability
Inconsistencies in usability for the user
Home grown solutions can be expensive to build & maintain
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
The Platform for Identity Management
Portable across Internet
domains/properties
User controlled for the
purpose intended
Privacy managed by the user
Consistent look and feel
Encourages ease of sharing
and dialogue between parties
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
ID Verification – The Basics
ID verification is performed by
authenticating:
Something they know
Something they own
Something they are
Or a combination of all three
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
ID Verification Requirements
Credential Presentment & Verification
Background checks
Criminal
Financial
Education
Watch-list
Other Credentials
Birth Certificate, Passport
Driver’s License
Utility Bill
3rd Party
Multi-variable (scored) analysis
Approved/Rejected
Appeal Process
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Privacy is Mandatory
The Identity Management system must meet these
privacy requirements:
Control the collection, use, and release of personal
information
Protect each individual’s right to control how personal
information is collected and promulgated
Protect against identity theft and the use of an individual's
personal information for fraudulent purposes
Protect the confidentiality, integrity, and availability of
information that identifies or otherwise describes an
individual
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Data Sources: Migraines Made Simple
3,146 Counties with State and Local jurisdictions
 Administrative Office of Courts (AOC) at State/County level
 Department of Corrections (DOC)
 Sex Offender Registry (SOR)
500+ data aggregators
 NO single vendor has all the data needed
 They will ALL tell you theirs is better
 Some are US based and some are not
 Some refresh data frequently—or not at all
 Monthly may NOT be required
200,000,000 people
Untold numbers of compliance acronyms
Nobody reports the same way!
There is no 100% solution
Don’t forget you’ll still need:
 University & College data
 Employment data
 Credit data
 And many more!
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Closing The Loop
ID Verification is more than a single event
Beyond data verification and quizzes
 PIN
 Mail
 Phone activation
 Biometric
Customer Service is key
 Privacy is more than Policy
 Dispute Resolution
 Adjudication
 Frequent Communication
 Stewardship
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Building Trust
Reputation
 System must facilitate
discovery, control, and
management of reputation
indices
Reciprocity
 System must facilitate
repeated sharing and
variability of interaction
among multiple agents
Thought for the Day:
Is your objective to build Institutional or
Interpersonal trust?
Reputation
Reciprocity
Trust
Interpersonal
Institutional
Model Based on: L. Mui, M. Mohtashemi, and A. Halberstadt, "A Computational Model of
Trust and Reputation," in Proceedings of The 35th Hawaii International
Conference on System Sciences, IEEE, 2002.
©2005 Trufina Inc. All Rights Reserved • Proprietary & Company Confidential
Identity Verification
Methods and Techniques for North
American Consumers in the Dating Market
Questions & Answers