Transcript Small Business Development Workshop Series

Small Business Development Workshop
DEVELOPING YOUR WEB 2.0 PRESENCE
an introduction for Cayman small businesses
Presented by
Dax Basdeo, Ph.D.
Executive Director, Department of Commerce and Investment (DCI)
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
Key Topic
Web 2.0
Uploaded to
Flickr on Dec.
24 2006 by
Daniel F.
Pigatto
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
Key Topics
What is Web 2.0?
"Web 2.0" refers to what is perceived as a second generation of web development and web design. It is characterized as
facilitating communication, information sharing, interoperability, and collaboration on the World Wide Web.
- Wikipedia
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Uploaded to Flickr on June 22, 2007 by premiardiego
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Too Much to Cover…
• From Web 1.0 to Web 2.0
- Creating your website
• Enterprise 2.0
- Cheap tools to manage your business
- Blogs (and micro-blogs)
……………………………………………………………………………………...
- Social-networking
- Media sharing
- Wikis
- RSS
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
…but VERY Important
• Build brand awareness
• Improve Customer Loyalty
• Detect Market Changes
……………………………………………………………………………………...
• Expand
Beyond Local Market
• Improve Customer Service
• Increase Website Traffic
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Web Evolution
Web 1.0
Web 2.0
• “Read” – websites
• “Read & Write” – blogs, wikis
• Monologue
• Dialogue
……………………………………………………………………………………...
• Programming: HTML
• Programming: XHTML, CSS, AJAX
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Creating Your Website
• Register a domain
.com . ky .org
• Develop your content
……………………………………………………………………………………...
• Decide
on a site layout
• Integrate your branding
• Host website
• Set up email
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Blogs
• Blog - online diary: news, events, activities
 Position yourself as a thought leader
 Build customer relationships
……………………………………………………………………………………...
 Build relationship with media
 Drive web traffic
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Social Networking
• Share interests and activities with an on-line community
 ‘Viral’ networking
 Develop an on-line identity (not a ‘storefront’ like a website)
……………………………………………………………………………………...
 Share expertise and develop understanding of your clients, colleagues,
and competitors!
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Media Sharing
• Share photos, videos, presentations with stakeholders
 Integrate variety of media to have the greatest impact on customer base
 Save on bandwidth costs
……………………………………………………………………………………...
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Wikis
• An interactive, collaborative website where users can create an edit any
number of interlinked web pages.
 Allows for dynamic, evolving content
……………………………………………………………………………………...
 Organize ‘organically’
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Others
• News
……………………………………………………………………………………...
• Bookmarking
delicious
social bookmarking
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
RSS
Really Simple Syndication is an easy way to stay in contact with your customer base
 Publish frequently updated work – blog entries, news releases, updates
 Time and information management!
……………………………………………………………………………………...
• Bookmarking
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Tagging
• Directories (taxonomy)  Tagging (“folksonomy”)
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Enterprise 2.0
• The use of social software in a business/commercial context
• Web-based technology that allows collaboration, information sharing, and
……………………………………………………………………………………...
integration
within your business
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Online Tools
web site design
and hosting*
shared calendar
networking/groups
e-mail
images, video, maps
events
contact manager
document manager
news
All FREE!!! * except hosting
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Hints & Tips
www.go2web20.net
www.knowem.com
www.addictomatic.com
www.news.google.com
www.search.twitter.com
www.twitpic.com
www.wefollow.com
www.plaxo.com or www.retaggr.com
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943
Small Business Development Workshop
DEVELOPING YOUR
WEB 2.0 PRESENCE
About Web 2.0
Want More?
• Results 1 - 10 of about 58,300,000 for ‘how to build a website’.
(0.44 seconds)
• Results 1 - 10 of about 146,000,000 for ‘social media’.
(0.29 seconds)
……………………………………………………………………………………...
Presented by Dax Basdeo, Ph.D.
www.dci.gov.ky | t: +1.345.945.0943