Transcript Presentation title goes here
Mobile Telephony Onboard WAEA TC
March 2010
5 …
• 5: In Missouri, It is Illegal To Drive With An Uncaged Bear • 4: In Maine, It's Illegal To Have Christmas Decorations After Jan. 14 • 3: In New Jersey, It is Illegal To Wear A Bulletproof Vest While Committing A Murder • 2: In North Dakota, Beer And Pretzels Cannot Be Served At The Same Time In Any Bar Or Restaurant
5 …
• 5: In Missouri, It is Illegal To Drive With An Uncaged Bear • 4: In Maine, It's Illegal To Have Christmas Decorations After Jan. 14 • 3: In New Jersey, It is Illegal To Wear A Bulletproof Vest While Committing A Murder • 2: In North Dakota, Beer And Pretzels Cannot Be Served At The Same Time In Any Bar Or Restaurant •
1: In 2010, it is still prohibited to use a mobile telephone aboard any North American commercial aircraft in flight !
Why ?
•
Social Issues
Fact: We have been in service since 2007 and have not recorded any passenger complaints.
•
Interference and Health Issues
Fact: There are no harmful interference to any terrestrial networks.
Fact: There are no harmful interference to aircraft avionics systems.
Fact: There are no harmful exposure to passengers.
Ask: Why Not?
“The only thing we have to fear, is fear itself” - FDR
Agenda
State of industry OnAir Experience & Vision Oman Air Update
State of the industry
ASA VRD SWA ACA UAL DAL AAL AWE TRS COA
L-band Ku band Direct air-to-ground
TAM BAW TAP NAX BMA DLH THY LAA MSR RJA SVA WAN QTR UAE ABQ KFR AAW OMA XAX CSZ CRK AXM MAS VAU QFA Ku11% Direct to ground 25% L-band 64% 17% 83% SwiftBroadband Classic/Swift64
OnAir
Formed in Feb 2005, OnAir provides inflight communications to airlines & their passengers Main shareholders are SITA & Airbus Headquartered in Geneva, with offices in Seattle, Montréal, London, Dubai & Kuala Lumpur First of six Inmarsat Distribution Partners of SwiftBroadband services Member of GSM Association BlackBerry Alliance European Business Aviation Association Middle East Business Aviation Association
Our experience
Up to 90% connected passengers per flight Up to 27 passengers checking email per flight Close to 600 text messages exchanged on a flight Up to 84 MB of GPRS data exchanged per flight Signed roaming agreements cover over 1.8 billion mobile subscribers World first WiFi Internet & GSM mobile telephony service on the same aircraft, from 1 March 2010 Flown 112,784 flight legs to 282 cities Connected passengers from 72 countries & 185 mobile operators
Our Vision
Third-party Applications Airline applications
•Electronic Flight Bag •Inventory •Special passenger handling •Baggage tracking
Inflight entertainment
•Embedded Internet access •IFE operational data
OnAir Applications
A managed connectivity service
Internet services
•Internet access •Corporate network access •Webmail •Webchat
Mobile telephony
•Voice •Messages •Email •Internet Supports prioritized access to satellite resources Provides itemized billing per application
Communications Manager Link OnAir
•
Oman Air
Oman is a launch customer for the first full blown Internet + GSM connectivity onboard solution • Based on the ALNA v2 platform • The system is fully integrated with Thales i5000 series IFE system • ALNA v2 system is linefit available on A330/A340/A350/A380 and retrofit on any other type • Leveraging the Inmarsat SBB service
343 flights a week within a network of 32 destinations in 29 countries
•
Wifi Internet based services
Internet
Internet based services for passengers requiring full Internet access as well as access to their corporate network •
Webmail
Internet based services for passengers who simply wish to send & receive email (incl. attachments) during the flight •
Webchat
“No frills” Internet based services for passengers who want to chat with their online friends and relatives • • •
Service Access
Wireless from passenger Laptop computers or Smartphones Passenger Seatback on IFE seat display unit* Passenger Laptop connected to IFE RJ45 * or WIFI connection *Note: Coming online this summer
GSM/GPRS/SMS based services
Mobile OnAir
• enables passengers to use their own mobile phone or Smartphone (e.g. BlackBerry) during flights to • Access email (incl. attachments) & the Internet • Send & receive text & multimedia messages • Be reachable on their usual phone number • • • • Make and receive phone calls All the passenger needs is a GSM international roaming subscription & OnAir roaming agreement with MNO Onboard communications are automatically invoiced by the passenger’s home mobile operator, as part of the usual bill.
System can be switched to quiet mode or off
Service first impressions
First Commercial Flight on March 1 st from MCT to FRA Service introduction received positive feedback amongst passengers
“impressive and fascinating” “fantastic facility” “magic technology”
•
The majority of our long range customers select both GSM/GPRS and Internet to provide their passengers all connectivity options
•
Voice is a non-issue and both airlines and media are beginning to recognize this fact
•
SwiftBroadband ensures global coverage for airline & passenger applications
•
The OnAir system can benefit cabin and cockpit applications with a single antenna
Summary
Stay Connected!
ALNA=AirLine Network Application
ALNAv2 is a platform (hardware) that supports diverse applications such as: -
APC (Airline Passenger Communications)
GSM, SMS, Voice, Data, Internet, VPN, …
AOC ( Airline Operations Communications)
EFB (Electronic Flight Bag), EFF, weather maps, …
AAC (Airline Administrative Communications)
Crew email, baggage tracking, gates information, …
IFE real-time connectivity needs
Live banners for sport events, IFE health monitoring
Third party applications
Crew PDA, meal ordering, Telemedecine, credit card authentication, …
Google take on mobile advertising
“Advertising that is more targeted is worth more money. … Eventually, the revenue in the digital world should be higher.” Google CEO, Eric Schmidt