Transcript American Planning Association

Location Selection and Redevelopment
Attracting Business to Urban Centers
NATIONAL BROWNFIELD CONFERENCE 2011
April 4, 2011
• In Concept
• In Practice (Allegheny River Towns Enterprise
Zone)
© 2011, CWS Consulting Group LLC
AGENDA
Positioning for New Growth
IN CONCEPT
The Location Process allows companies to define their business needs and
then narrow the list of candidates based upon best-fit. A business-based
methodology matches companies to locations that will meet their needs for
the long-term.
Field Validation
Planning and
Strategy
Def ined Strategy
and Evaluation Criteria
Initial
Screening
Universe of
Location Candidates
Final
Negotiations
and
Location
Selection
Location
Screening
Short-List of
Location Candidates
Cost
Modeling
Pref erred and Alternate
Location(s)
© 2011, CWS Consulting Group LLC
THE EVALUATION PROCESS
A Business-Based Process
Understand the link between site attributes and business needs
Investment
Strategy
Assessment
• Determine investor
goals and resources
• Determine key
stakeholders
• Catalog site
characteristics
• Determine market
and catalog regional
attributes
• Examine existing
regional and local
economic base
• Establish initial
strategic parameters
© 2011, CWS Consulting Group LLC
Market Analysis
• Collect published
and proprietary data
on key criteria
• Construct weighting
and ranking model
to test development
candidates under
prime and
alternative scenarios
• Combine screening
results with CWS
Consulting Group
experience to
understand market
dynamics
• Identify initial target
industry candidates
Industry Targeting
• Determine existing
industry base
• Understand key
dynamics for
selected industries
• Examine availability
of key inputs
• Look for key vendors
and partners
• Determine existing
reality and
perception of
benefits and
obstacles in the site
and region
Final Investment
Attraction Plan
• Complete
remediation plan as
required
• Develop incentive
plan if required
• Develop key
marketing targets and
customized message
and tactics for each
• Develop deal
structure(s)
Investment
Attraction Plan
INVESTMENT ATTRACTION STRATEGY
Reverse Engineering
IN PRACTICE
A resource and demand based analysis allows for development
of a robust, legitimate business growth strategy
 Economic analysis and competitive advantage
 Shift share and location quotient analysis
 Evaluate competitive areas
 Examine models and competitors
 Assess area green assets
 Inventory incentives and compare…
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© 2011, CWS Consulting Group LLC
GREEN JOB STRATEGIES FOR ARTEZ
Dreams Based in Reality
Existing local resources can be rallied (or repurposed) to
execute the plan
 Business growth and opportunities
 Current green businesses
 Start-ups
 Other businesses that could branch out
 Green tech cluster???
 Examine potential matches between business expansion
opportunities and the land/space available.
 Explore green tech incubator
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© 2011, CWS Consulting Group LLC
GREEN JOB STRATEGIES FOR ARTEZ
Dreams Based in Reality
GREEN JOB STRATEGIES FOR ARTEZ
The Key Questions
Where is the market
opportunity
What is the business base
What is the employment base
What other infrastructure
(physical or organizational) is
in place?
Fort Pitt Brewery and Eco-clean Burners
© 2011, CWS Consulting Group LLC
ARTEZ:
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Plextronics – Solar conductivity
technology*
Converteam – electrical systems for wind*
Eco Clean Burners – plastics to energy
technology*
Extrel – Spectrometers for bio-diesel and
air monitoring
Forms and Surfaces – Manufacturer of
green building products and furniture*
Thar Technologies – environmentally
friendly supercritical fluid solutions;
planning bio-diesel facility*
Exterior Technologies – structural
polycarbonate for windows and skylights
adapted for translucent solar panels*
Media Process and Technology – Ceramic
Membranes w/ fuel cell application*
Emerson Process Management – business
energy efficiency solutions*
Pittsburgh area:
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Solar Power Industries, Belle Vernon –
supplier of solar panels
Media and Process Technology Inc.,
Pittsburgh & Schenley – gas purification
technology funded by NETL
Flabeg Corporation, Finley –
manufacturing glass and mirror
components for solar panels
Gamesea, Ebensburg – makes wind
turbine blades
Elwood Group, Lawrence County – shafts
and steel housings for turbines
PPG – manufactures high performance
coatings & blade structural composites
Westinghouse – nuclear
Bechtel-Bettis Atomic Power Laboratory
* Expansion plans
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© 2011, CWS Consulting Group LLC
GREEN JOB STRATEGIES FOR ARTEZ
Existing Area Businesses Base
Intensify Business Retention/Capture Green Tech Growth
from the Current Business Mix:
Business Retention Interviews: Enroll in the State Business Expansion
and Retention Outreach Program.
Work with growing businesses on sites and facilities.
Manufacturing Assistance: connect growing businesses to Catalyst
Connection and to state financing sources.
Tech Transfer: connect start-ups and small green businesses (Eco-Clean
Burners) to Innovation Works.
Coordination with the Regional Industrial Development
Corporation (RIDC) Industrial Park
© 2011, CWS Consulting Group LLC
GREEN JOB STRATEGIES FOR ARTEZ
Working with Core Strengths
Elements of Recommended strategy
 Expand from within through business retention, concentrating on
sustainable manufacturing
 Marketing for relocations from outside the region
 Supporting start-ups and small business growth
 Maximizing area green assets
 Creating regional green tech cluster
 Funding sources to support green tech business expansion and relocation
 Funding sources for project implementation
 Structuring and targeting the ARTEZ Revolving Loan Fund (RLF) for
maximum impact
 Identifying potential funding sources to supplement the ARTEZ RLF
 Policy issues for state and local government
 Supporting private green tech incubator
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© 2011, CWS Consulting Group LLC
GREEN JOB STRATEGIES FOR ARTEZ
Building for Sustainable Success
IN SUMMARY
• Understand Your Community
• Understand the Market and its Needs
• Organize and Prepare
• Build Relationships With Government and Economic Development
• Actively Reach Out
• Be Creative
© 2011, CWS Consulting Group LLC
BEST PRACTICES
Putting it all Together
Chris Steele
Phone: (617) 314-6527
Email: [email protected]
THANK YOU VERY MUCH