Transcript Solutions Provider - Kristee Rosendahl

Best Practices of DAM:
From Asset Ingestion to
System Deployment
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The Story So Far...
• Needs Analysis complete
• DAM Tool selected
• Funding in place
• Hardware profiled
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Asset Discovery
• Search out every location
• Survey
– Quantity
– Types
– Usage
• Estimate growth
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Asset Standardization
• File Types
• Codec
• Maintaining a Digital Original
• Usage Profiles
• Do not neglect byproduct assets
– (e.g. comps or approval assets)
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Asset Standardization
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Metadata Standardization
• A topic unto itself...
• Construct with a committee,
enforce with a despot
• Incorporate extant classification
standards
• Investigate internal guidelines
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Ingestion Strategies
• An imperative process
– Empty systems have no value
• An impossible (or nearly) task
• Zero Day
• Gather the chestnuts
• Bilateral Expansion
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Ingestion Strategies
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Dynamic Dilemma
• Linear catch
• Manual process
• Hardware intensive
• Preparation Strategies
– Close captioning
– Digital Video
– Script or transcript saving
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Mining the Past
• Recognize the value of previous
DAM attempts
– Every organization has at least one.
• Never discount the value of
institutional knowledge.
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Ingestion Automation
• Make full use of contextual data
• Custom tools are well worth the
effort
• Avoid improper use of
automation
• This is a crucial DAM tool
distinction
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Forked Deployment
• Consider a multi-tracked
approach.
– The rationale being to more fully
utilize the downtime during any
customization, by pre-populating
the database.
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Forked Deployment
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Incremental Rollout
• Pilot User Group
– those that have had the greatest
exposure to the DAM system during
planning and development as they
will require the least training
• Rollout with full support
– Training is mandatory
• DAM needs vary widely
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Workflow Integration
• Workflow mapping
• Placeholder asset records
• Entrenched metadata collection
• Use the system to enforce
standards
• Librarian oversight
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Solution Scaling
• Growth is obtained by identifying
and overcoming obstacles
• Hardware
– Clustering
– Distribution
• The database bottleneck
• Bandwidth
• Million Asset barrier
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Q&A
• Thank you for your attention.
– HTTP://www.f450.com
– Michael Martin
– [email protected]
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