Transcript Document
2012 Commissary Council Update ALA/DeCA Roundtable May 2012 Issue Oriented . . . Solution Driven Driving Sales 2012 Commissary Council Council Mission: Enhance and Ensure the viability of the Commissary benefit for the most deserving customers in the world • Strategically • • • • • align with DeCA to: Drive Sales Increase Patron Awareness and Loyalty Drive Patron Transactions Promote Health & Wellness Share Industry Best Practices 2012 Commissary Council Broker - 8 Manufacturer - 10 Cindy Dulik Bob Hybki Carla Williams Frank Glotfelty Ginesa Madar Lance Batson Kurt Hall Randy Meador Dusty Shuman Kathleen Snydstrup PepsiCo ConAgra P&G General Mills Nestle Hershey Unilever Kraft Shasta Bev Kellogg’s Webco Dixon Advantage Acosta Alder Foods S&K OSC Mid Valley Media/Data - 2 Distributor - 3 Ron Ritchie Craig Murphy Al Oliver Lori Stillman Don Paddock Bob Fisher Chris Lee Joe Kovac Mike Hatfield Tommie Draper Michael Stewart MDV-NF SUPERVALU MPG Tim Brown Tom Fehily EIT Commex 2012 Commissary Council Chris Burns (Rogers Campbell) Jay Hudson (Keith Hagenbuch) Eric Swayzee (Mike Dowling) Cindy Dulik – Chair Bob Hybki – Co-Chair CAT Michelle Frost Sallie Cauthers Gail Tolbert Lori Stillman Co-Chair: Carla Williams Ginesa Madar Business Logistics/Systems Eric Swayzee Michael Pulley Rasheed Diallo Wayne Webb Cat. Management Joyce Chandler Barbara Merriweather Bonita Moffett Ron Ritchie Kathleen Snydstrup Co Chair: Craig Murphy Co Chair: Don Paddock Perishables Joyce Chandler Lou Kennedy Bridget Bennett Norm Apt Kwan McComas Operations/Store Support Jay Hudson Hector Granado Promotions Charlie Dowlen Renee Mayo Mike Pfister Mike Hatfield Frank Glotfelty Co Chair: Lance Batson Co-Chair: Tommie Draper Joe Kovac Co-Chair: Randy Meador Al Oliver 2012 Council Committee Initiatives CAT • Patron Outreach • Coupon Books • Outreach events • Social Media • Loyalty Card • Patron Segmentation • Who to target • How to best reach • Demographics • What does the landscape look like • How to target • Partner with Coalition to Save our Benefit Category Mgmt • Store Layout • Category Adjacencies • Consumer shopping patterns/trends • Shopper –centric Model • Driven by shopper insights • Category Manager Merchant • Steps towards fostering shopper-centric environment • SKU Rationalization • Part of CM template • Planogram Initiatives • Enhancements • Store specific planograms • Building customer loyalty Business Systems • Industry Metrics (Scorecard) • Assist in developing and measuring • Industry Best Practices • 40-15/40-16 Forms • GDS • CRV • POG Application • RFID 2012 Council Committee Initiatives Perishable • Perimeter Sales Drivers • Cross-merchandising • Farmers Market • Deli/Bakery Kiosks • Go Lean with Protein • Outreach Initiatives • Child Development Center Tours • Consumer Education/Recipes • Single Service Member Focus • Produce Roundtable Initiatives •Inventory Procedures •USDA Inspections •Produce Mgr Turnover Promotions Operations Support •40-15/40-16/40-17 forms • Vendor Stocking •Matrix Deep Dive • Execute Better • Gathers Matrix input • In stock efficiency • Works input with study DeCA • Index Matrix to Retail • Speed to Shelf • Planogram Execution •Promotional Calendar • New Items/RSL •Themes/Timing Changes • Planogram • Center Store Strategy Compliance/Integrity • Cross-merchandising with Perimeter • Retail best practices to drive growth Scorecard Council Successes Successes! • DeCA Implementation of new 40-15 (and 40-16) with training sessions • Worked a new Case Lot form which will be 40-17- details coming soon • Promotional Matrix Review, Promotional Calendar and pricing periods • CAT support of joint AAFES/DeCA Recipe Contest • CAT supported DOD E-9 Senior Executive Leadership Conference • Resource for Industry best practices – POG applications, KPI’s, Business Intelligence, RFID. GDS etc • ALA/DeCA Roundtable